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Three Steps to Monetizing Your Data through Customer Intelligence

The Realtime Report

Three Steps to Monetizing Your Data through Customer Intelligence. Understanding your customer through deep intelligence enables you to drive the right actions and experiences that can make the difference in your ability to compete in the marketplace and win with the customer. By Andrew Wells and Kathy Chiang.

Data 79
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6 mobile app trends to watch in 2017

Socialmedia.biz

W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Mobile has made a big splash over the past five years, but there are still many businesses that are hesitant to invest in a mobile development strategy of their own.

Mobile 60
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Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. Posted in Commerce eCommerce Strategy.

Meeting 232
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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. Recent data shows that 73% of customers use multiple channels during their shopping journey. As a response, the brand created Mobile Totes.

Brands 109
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Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. As a marketer, how do you possibly compete for attention within this constant stream of information? Competing for attention is simply no longer sustainable. Army Chief of Staff. The answer: You don’t.

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The role of AI in creating a more human customer experience

Sprout Social

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 104
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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

For the first time, the data was available within the mobile app rather than a standalone website. Spotify also presented the data in highly shareable Instagram and Stories graphics. This video took a jab at competing fast-food chicken brand, Chick-Fil-A, which is closed on Sundays.

Campaign 165