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Three Steps to Monetizing Your Data through Customer Intelligence

The Realtime Report

Three Steps to Monetizing Your Data through Customer Intelligence. Understanding your customer through deep intelligence enables you to drive the right actions and experiences that can make the difference in your ability to compete in the marketplace and win with the customer. By Andrew Wells and Kathy Chiang.

Data 79
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6 Challenges Brick and Mortar Retailers Need to Master Before 2020

Pixlee

Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. Is this leading to a retail-apocalypse?

Retail 46
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Plus, with so much data available, you might find it tough to know where to start or where to focus. This will enable you to optimize your offer to compete. Here’s a step by step process to get you started.

Analysis 103
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Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. Posted in Commerce eCommerce Strategy.

Meeting 232
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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too.

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The role of AI in creating a more human customer experience

Sprout Social

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 102
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7 Ecommerce Updates You Probably Missed in 2020

Pixlee

Not only have Shopify shares risen by a staggering 159% in 2020, but growing partnerships with major brands, now forced to rethink retailing as trends change, have proven to be exceptionally beneficial for both parties. . retail stores as opposed to Amazon’s 26 stores. Walmart Plans to Launch “Walmart+” – .

Retail 87