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Content Strategy Tips from Top B2B Brands

Writtent Blog

Don’t Be Like Your Competition Image source How do you draw the attention of Cimation’s target buyer personas , oil and gas engineers? However, the company has a B2B twist; they curate discounts and sales on tools that startups and tech companies need to thrive, like inner-office chat software, and project management tools.

B2B 93
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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . Don’t engage in keyword stuffing of your content to gain SEO benefits, as search engine algorithms actively punish this. .

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October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!

Oktopost

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Marketers are always looking for new ways to engage and depending on your audience a well-curated Spotify playlist may be something to add to your repertoire.

Marketing 110
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Video Wars: TikTok vs. YouTube for Marketing

Likeable

TikTok itself defines its algorithm as “a stream of videos curated to your interests, making it easy to find content and creators you love […] powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.” You never know what the “For You” page will have in store for you.

YouTube 84
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Video Marketing For Your Business

yMarketingMatters

2 search engine in the world , according to Mushroom Networks. Facebook, on the other hand, curates videos for its users: The videos show up in the news feed based on what Facebook’s (Mighty) Algorithm determines that particular user might want to see. With Facebook you are relying on the service to curate videos for you.

Video 133
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10 best competitor benchmarking tools in 2019

Unmetric

We’ve curated a comprehensive list of competitor benchmarking tools to help you keep tabs on what your competitors are up to: Competitor benchmarking tools for social media. Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry.

Tools 85
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Top 7 Instagram Marketing Trends for 2020

Later

It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. But will it be enough to compete with marketers’ attention towards TikTok? Facebook’s strategy to compete with TikTok is to first win in markets where TikTok isn’t popular yet , like Mexico and Brazil.

Trends 87