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Agencies Should Start Thinking More Like Consultants

Social Media Strategery

Consultant Steve…more than five years ago. After nine years as a consultant and five more at ad agencies, I’ve realized maybe the problem lies in how agencies build scopes of work rather than how I’ve interpreted (or ignored) them. When I was a consultant, our clients bought our people. game that doesn’t have a winner.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Analyze the positive feedback your competing brands get to see what customers might want from your brand.

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How To Start A Social Media Marketing Agency: A Step-By-Step Guide

Keyhole.co

While social media marketing agencies may vary in the specific services they offer, some of the staples include: Strategy/consultation Content development Social media management Paid social media advertising Data and analytics reporting What skills are needed to launch a successful social media marketing agency?

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Understanding the ROI of Sprout Social

Sprout Social

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. Making the wrong choice can lead to unforeseen expenses – from team inefficiencies to a sunk cost on a product no one uses. We also recognize the transformative impact social can have on a business.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

We also share excerpts from Sprout’s Webinar Masterclass series, where Rachel Karten, social media consultant and creator of the Link in Bio newsletter, shared her thoughts on creating clever content that resonates with your audiences. Plus, everyone is competing for attention. What spawned the era of social entertainment?

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Four Steps to Make Your Business Intelligence Teams More Relevant 

The Realtime Report

We have several suggestions that relate to embracing self-service analytics as the new reality and transitioning core competencies of the Business Intelligence team away from purely descriptive reporting and moving to diagnostic & predictive analytics. What can IT BI teams do to stay relevant and valuable to the business?

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Three Steps to Monetizing Your Data through Customer Intelligence

The Realtime Report

Understanding your customer through deep intelligence enables you to drive the right actions and experiences that can make the difference in your ability to compete in the marketplace and win with the customer. In today’s world, competing on price alone cannot win at checkout. concept communication business chart dark blue background.

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