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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 10 of the key findings from the report.

Research 257
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Twitter Warns Companies Could Lose Verification If They Don’t Buy Ads: Report

Forbes Social Media

X, the social media platform formerly known as Twitter, has warned companies that failure to buy more than $1,000 in ads could result in losing their verification badges

Buy 98
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Twitter is Reportedly Working on a New Set of Paid Tweet Options Under a Monthly Subscription Model

Social Media Today

Twitter is reportedly working on a new tiered subscription model for new tweet features - which could end up netting a lot of extra cash for the company.

Report 218
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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

B2B 259
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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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How companies use video content on social media

Visually SM

In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. Twitter, on the other hand, revealed that tweets that contain videos are nothing less than 10 times more engaging. Twitter now supports bigger texts, pictures, and, of course, videos.

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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

Welcome to the first edition of the Post Performance Report (PPR). In cases where traditional channels are hyper-saturated, go where other companies like yours aren’t, even if it means trying something unexpected. The play: Frontline employees who interact with customers, members, patients or students are what make companies so great.

Report 110