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A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. Today Owned Media includes digital content, and the central hub is usually the company website. Here’s an example to demonstrates a marketing communications challenge…getting the new apartment block of a not-for-profit organization rented out.

Marketing 367
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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. Community papers are now largely filled with generic, syndicated content and semi-advertorial stories and columns. Photo by Mike Ackerman on Unsplash. Where’s the reader value?

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A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. Today Owned Media includes digital content, and the central hub is usually the company website. When it comes to social media in advertising, we benefit from pay per click models which put paid campaigns within reach for most organizations.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. Today Owned Media includes digital content, and the central hub is usually the company website. Here’s an example framework which demonstrates a marketing challenge…getting the new apartment block of a not-for-profit organization rented out.

Marketing 199
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Social Media Marketing Trends for the Back Half of 2019

Ignite Social Media

According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. Now a public company with stakeholders to answer to, Pinterest has expanded their offerings to support shopping intent. It doesn’t hurt to syndicate it there.

Trends 128
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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

[They also have] podcasts like "Protect the Hustle," all about B2B SaaS growth strategies, and web series like "Churning Point," diving into how SaaS companies retain their customers." "  2. Once people are in your content, give them something different."  I think this is a positive trend. 

B2B 95
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Player Turned ‘Master Business Facilitator’ Now Bolstering Other Pro-Athletes Post-Career Business Plays

The Realtime Report

By blending conversation techniques from successful sports and executive teams, these programs serve to enhance the overall growth and development of a company and drive results. There he held conferences for athletes, investors and corporate executives on four continents at esteemed locations like the NASDAQ.

Sports 91