Tell Your Organization’s Story Without Sex
FEBRUARY 10, 2015
Because of our innate human need to read and share this kind of information, organizations try to sell with sex all the time. The rest of us have to figure out how to sell by telling our organization’s story in a compelling way, which isn’t easy to do. So how do you tell your organization’s story so people care? Think about how your company has evolved.
From Conversation Company to Optimization Organization
APRIL 28, 2012
A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. It’s time for the optimization organization.
Search Engine Optimisation Benefits For Small Organizations
OCTOBER 30, 2015
As search engine rankings increase, organic visitors come in. When you fortify brand image, people will be much more likely to buy something from a specific company. Make sure that you learn everything that you can about the professional SEO companies that you think about hiring. They basically miss out on huge possible profits. Improving ROI. Higher Conversion Rate. Potluck
How to Monitor Your Organization Online
FEBRUARY 3, 2015
It’s not always pleasant to hear what your partners and competitors are saying about your organization online. However, deciding to turn a deaf ear to the constant buzz of their feedback puts you at risk for getting into a situation where your organization’s reputation is damaged almost beyond repair. Use Google Alerts. One of the great things about it is it’s free.
[New!!] How aligned is your organization with the Millennial generation?
JUNE 29, 2016
How aligned is your organization with the Millennial generation? We have partnered with the online survey company QuestionPro to create a quick and powerful survey you can run with your employees that will give you detailed metrics on how aligned you are with the 4 capacities identified in When Millennials Take Over (digital, clear, fluid, and fast). Culture That Works Featured
Do Social Referrals Affect Organic Traffic?
Convince & Convert
FEBRUARY 9, 2015
Jay’s podcast got me thinking of another area where social media doesn’t get enough credit: the organic traffic that comes to a website as the result of an initial social referral. know that when I find out about a new company or community that I’m interested in, I’ll Google the snot out of them, and there are definitely more people like me that do the same thing.
Why You Need to Build Your Email List Organically
Convince & Convert
NOVEMBER 23, 2015
One of the most important lessons I have learned is to build organic email lists as opposed to borrowed, scraped, or purchased lists. Forgetting the importance of organic lists can harm you more than you think. If you want to be effective with your email marketing, then make sure to focus on organically building your list. Organic Lists Give You Better Delivery and Open Rates.
Is your Organization Capable of Unorthodox Thinking?
APRIL 24, 2013
Unless you can get your organization to challenge assumptions and think outside formulaic patterns and solutions, you cannot expect different results or steer it into a different future. Success is based on the ability to constantly discern, re-organize and leverage “pieces of a puzzle that are constantly shifting.” The New Competence of the Knowledge Age. Sermo did.
Why Every Organization Needs a Story Strategy
Convince & Convert
JULY 29, 2015
Every organization and any business of any size (including entrepreneurs!) These stories must also be shared across the organization in order to bring product, engineering, customer service, marketing and HR into alignment to better act on the company’s core purpose. Change Stories: When an organization needs to guide employees through change, stories became invaluable.
[MUST WATCH] The Connected Company
MAY 22, 2012
Here is a 30 minute video of Dave Gray talking about “the connected company”, a theme with which you will be very familiar from Humanize. Dave is founder of XPLANE, a visual thinking company, and a partner in the Dachis Group, a social business consultancy. What’s more, only 40 percent of companies survive more than a decade. The average life expectancy for a U.S.
How to Make Your Organization Seem More Human
APRIL 16, 2015
You’d think in an era of social media, where we’re all so aware of what everyone else is doing, that it’d be simple to give your organization a human face. So, in this age of automated sales, web-etiquette and tech, how do you maintain your organization’s connection with members? Provide a specific point of contact — the face for your organization — to your customer.
Facebook to Debut Canvas Organic Page Posts June 22
JUNE 20, 2016
Facebook’s Canvas full-screen immersive ad product will be made available for organic page posts June 22. An online men’s shoe company (Eager&Co.) The social network introduced Canvas for iOS and Android smartphones in February. Facebook said in an email to SocialTimes that starting June 22, once a brand creates a Canvas, selecting “Create Page Post” will immediately publish that Canvas as a post on their page, adding: That will let you publish a post with the Canvas attached, and you can decide on the thumbnail image. Brazil, Mexico, Italy, the U.K.,
[Cool Infographic Friday] How Social Recruiting Can Attract Top Talent to Your Organization
MAY 13, 2016
Not only that, employees are paying attention to potential employers on social media as well – 59 percent say that a company’s social accounts influenced their choice of where to work. Thanks to Betterteam for sending along this infographic! ———— Have you tried using social media as a recruiting tool for your association or nonprofit? Umm… yeah.
All you need to know about organic reach on Facebook
JUNE 12, 2014
Long version: Also known as the spin: Organic Reach on Facebook: Your Questions Answered – Facebook thinks there’s too much content so they are trimming it for us. Sample laugh out loud quote: “Is organic reach dropping because Facebook is trying to make more money? Visual version : What are you doing about your organic reach on Facebook? They are screwed.
Is Blogging Dead or Are Companies Not Trying Hard Enough?
APRIL 25, 2012
When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment. My guess is many people or companies say, “Let’s start a blog!” USA Today reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. magazine. So, I see.
Monitoring What Others Are Saying About Your Organization
JUNE 26, 2014
Part of managing your organization’s brand is being consistently aware of what others are saying about it. You can’t engage your audience or your market base if you can’t see your organization through their eyes. One of the most effective ways to do this is to monitor what’s being said about your organization, who’s saying it and how much influence they have. Paid Apps.
Can Social Business Reshape the Organization?
JUNE 12, 2012
This is a great slide deck by Rawn Shah, social business strategist at IBM, one of the most social organizations we know of – from his presentation at the Social Business Forum in Milan last week. The classic model of the organization is focused on the premise of industrial production of goods, ideal for manufacturing, but poor for knowledge work. Niall Ferguson, Harvard Univ.
Change or Die | Fast Company
Buzz Marketing for Technology
JULY 24, 2008
Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Its the most important challenge for businesses trying to compete in a turbulent world, says John Kotter, a Harvard Business School professor who has studied dozens of organizations in the midst of upheaval: "The central issue is never strategy, structure, culture, or systems. Great companies run SAP, not just great big companies.
Facebook’s Organic Reach Decline: How to Respond in 4 Steps
MAY 3, 2014
The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” What can you do about plummeting Facebook post reach?
Change Management Is the Foundation of a Social Organization
JUNE 27, 2011
Michael Brito is currently a Vice President at Edelman Digital. He writes frequently in his social media blog and just finished writing his first social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization which will be released in July 2011. We’re honored that he was willing to write this guest post for us. The Social Organization
Why Doesn’t Your Company Have a Social Media Voice Document?
OCTOBER 27, 2014
Well, why not? A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. Facebook : Tag all relevant company mentions.
Why You Need a Social Media Policy in Your Organization
SEPTEMBER 5, 2012
In a previous post called Implement a Social Media Policy: Make Your Employees Brand Ambassadors , Marina introduced what a Social Media Policy is and briefly described why it is important for your organization. Furthermore, 56% of University students would not accept a job offer if they found out the company banned social media. Protecting your brand and business. is lost.
Design Your Online Community for the Users, Not for the Organization
AUGUST 3, 2015
Designing software to work on multiple operating systems is hard on the software company, but it’s worth it, because it takes into account the fact that users will be coming from iOs, Android, Chrome, Firefox, IE, etc. Check out the other good stuff over on Higher Logic too. And Contact me for details! But we’re missing a more important point. That’s not true anymore.
Paying to Boost Organic Search Engine Rankings on Google
DECEMBER 22, 2015
Google has always been adamant about the fact that paying for Google AdWords ads will not boost your site’s organic search engine rankings. Google’s AdWords database is not shared with their organic search algorithm or any of the databases connected to it. Will that boost your organic search engine rankings? But this is different. Search Engine Optimization
Best Linkedin Company Pages
DECEMBER 18, 2013
Lots of good tips here for amping up your company page. Best LinkedIn Company Pages 2013 from LinkedIn. Related Posts How to Lead Your Way to a Social Organization FB Graph Search – Implications for Brand Pages The new content economy Building Community: It’s More than Engagement The Power of Targeting Here’s what Silicon Valley cares about.
22 Simple Tips to Grow Your Email List Organically
JUNE 22, 2012
You must grow your list organically and you must do it by offering value, that’s it. Create a Sign-Up Form on Your Facebook Page: It’s super easy and there are a few companies that you can use to do this: Woobox , Lujure , ShortStack , WildFire. Your subscribers will tell their friends and your list will organically spread by word of mouth. How much more? Email? Yasmin.
How Top Companies Use GIFs on Twitter
Convince & Convert
MARCH 10, 2016
With users and companies alike dropping in to celebrate with their best GIFs, who stood out? Check out these ten clever GIFs from various companies, sports teams, and more for a few helpful tips on how to incorporate GIFs as part of your Twitter engagement strategy. Companies can take a page from their playbook—literally. How do you organize a space #GIFparty , @NASA ?
84% Say Company Leaders on Social Media Provide A Competitive Edge
The Realtime Report
JANUARY 17, 2013
Does having a company leader on social media give that organization a competitive edge? recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. Respondents were also asked how company leaders are performing on social media.
Who “Owns” Social Media Data at Your Company?
JULY 26, 2016
Social can play a role in any stage of the buyer’s journey, and social data can be the signal that impacts the entire marketing organization. In this scenario, a centralized business intelligence team handles all data and analytics for the company. This is generally more common in large organizations. In this scenario, the company doesn’t care about social data.
How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland
The Realtime Report
NOVEMBER 27, 2012
The company used its customer newsletter and social media to promote the event. ”Compensation: Its fans are its biggest marketing asset, and the company uses its brand as a platform on which its customers can express themselves. Asking your customers and fans to hack your brand is about as social as a social business can get. You Read on to find out what you’re missing.
How 16 Companies are Dominating the World’s Google Search Results
JUNE 6, 2016
Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. Time after time I was able to trace back the top ranking websites to some of the biggest media companies in the world.
How Small Organizations Can Put the Environment First
JUNE 25, 2015
We are in the midst of an environmental revolution, and today, organizations are at the forefront, faced with the responsibility of leading by example and conducting business with the environment in mind. Choose to do business with other companies who have adopted green practices as well. Also look for companies committed to sustainable manufacturing. Managing Water Risk.
5 Things Companies Do That Ruin Storytelling Success
Convince & Convert
NOVEMBER 9, 2015
I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here Here are five things companies do that can impede storytelling success. It’s hard to watch when companies are so close to a beautiful story, and then this happens!
LinkedIn Confusion: Group or Company Page?
OCTOBER 20, 2011
Does it link to the group you’ve been working so hard to build, or does it link to your organization’s company page? NTEN company page on LinkedIn. LinkedIn Company Pages are profiles for organizations. Only someone employed by the company may update the description, or post status updates to the company page. Now check the link.
Defining Social Product Strategy Within the Organization - a New Role I Think Companies Should Pursue
Stay N' Alive
JANUARY 11, 2012
Over the last several years, as we've seen Social Media grow and mature within organizations, I've been in a bit of a struggle as I've tried to define my role at each organization. As a software developer and entrepreneur interested in product design and growth, I've been forced into this world of marketing, a world where developers typically avoid. I've grown to enjoy it, and I think I've
Why Most Companies Can’t Yet Handle Great Marketing Technology
Convince & Convert
MARCH 29, 2016
The smart and savvy marketers, Pam Moore and Ken Burbary were also at Summit as insiders, and the three of us had a fun and fascinating dinner where the topic turned to this issue: Why, when they have at their disposal technology that is easy(ish) and affordable(ish) do so many companies still rely on techniques and tactics that clearly do not meet the test of great customer experience?
Creating a Culture of Learning in Your Organization
JANUARY 25, 2011
According to Wikipedia , a learning organization is defined as “an organization that facilitates the learning of all its members and continuously transforms itself.”. Too many organizations believe, because they provide training to their employees, that they have a learning culture. Peter Senge , author of The Fifth Discipine , discussed the concept of learning organizations.