Adam Sherk

FEBRUARY 17, 2010

Adding more filtering and organization options will help, and continuing to (safely and appropriately) tie it with Gmail will give Buzz a major leg up on services like Friendfeed that never made it mainstream. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Sites 118

Sites News Google Facebook 118

Adam Sherk

MAY 26, 2009

by Adam Sherk on May 26, 2009 The discussion about HubSpot’s post on the syndication of social media press releases vs. traditional press releases called my attention again to PitchEngine , a platform for creating and sharing social media releases (SMRs). Specific to the SEO implications, I believe that is still the best approach.

Press Release 102

Press Release Social Media Syndication Hosting 102

Adam Sherk

MAY 15, 2009

But there is usually more to the story, and for a number of reasons companies aren’t always at liberty to share all the information. In large organizations with multiple properties spread out in various locations, there are a lot of stakeholders involved in every project, and a lot of factors involved in each decision.

URL 100

URL Syndication SEO Press Release 100

Adam Sherk

NOVEMBER 3, 2009

{ 7 comments… read them below or add one } Craig Kanalley November 3, 2009 at 8:55 pm Interesting, and kind of sad that @BreakingTweets, even with just three lists, is doing more than many of these news organizations. But since larger organizations cover a wide range of topics, will such a List be too broad to be engaging?

News 136

News List Twitter Sites 136

Adam Sherk

OCTOBER 6, 2010

In recent years many larger news organizations were still coming to terms with the need for a social presence and the nature of their participation. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

JANUARY 12, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Team 179

Team Twitter Facebook Press Release 179

Adam Sherk

JULY 13, 2010

But from a media relations perspective this reminds me of the “if a tree falls in the forest” saying: If an article about your company or client is behind a paywall and no one is around to read it, does it make an impact? Has anyone ever framed a good comment thread from a company blog, or a collection of “likes” on a Facebook Page?

Press Release 141

Press Release SEO News Survey 141

Adam Sherk

AUGUST 7, 2009

While I wouldn’t go to that extreme, it does emphasize the point that just like everyone else, news organizations can use Twitter however they see fit, and Twitter users can choose to follow or not follow them accordingly. Brand Ambassador / Personality – a person or persona that officially represents the company on Twitter.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

AUGUST 31, 2010

News organizations want to drive video impressions to their own sites but since YouTube dominates the online video world they need to have a presence there. I know a number of consumer magazines are publishing in multiple languages, usually in partnership with a local company that manages the presence.

Sites 182

Sites News YouTube Press Release 182

Adam Sherk

MARCH 16, 2010

News organizations can quickly gain multiple listings and sustain them for a period of time through user retweets. link] It makes me wonder how soon tweets will get more staying power organically. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

JANUARY 28, 2010

Either way, here are 10 quotes that caught my attention on how the iPad will impact news organizations from a business or design perspective: “The business side of the equation will be complicated. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. I’d be surprised.

iPad 129

iPad Apple News iPhone 129

Adam Sherk

AUGUST 4, 2010

Now that the alpha version has been going for a while ( update: the new Digg v4 went live to everyone on August 25th) I thought I’d take a look at how news organizations are faring thus far. You’d think UPI could at least attract a follower or two from its own organization.

Digg 134

Digg Sites News Activities 134

Adam Sherk

FEBRUARY 1, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 20+ Major News Sites Ranked by Domain Authority by Adam Sherk on February 1, 2010 When it comes to competing for search engine visibility, major news organizations tend to benefit from having strong, trusted domains. But just how strong are those domains?

Sites 118

Sites News Syndication Digg 118

Adam Sherk

MAY 17, 2010

by Adam Sherk on May 17, 2010 Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence. Only the news organizations themselves can fully answer that question; their own analytics data combined with internal estimates of the value of fans and various actions will paint the clearest picture.

Sites 167

Sites News CPM Facebook 167

Adam Sherk

FEBRUARY 4, 2010

Who offers more value to their organization? A similar question could be asked of news organizations. Will editors favor those who will bring greater exposure to the piece and the organization through their social networks? But like you wrote, most companies are still getting their arms around how they want to handle this.

Social Media 146

Social Media Press Release News SEO 146

Adam Sherk

MARCH 2, 2010

Most organizations prefer to keep their figures private so I’m not able to share the actual sites but they are all well-known brands. Large organizations with large natural traffic(regular users) generally have about 1% come from social media, if they are active on them. There is a more natural fit.

Survey 193

Survey Twitter Digg Hitwise 193

Adam Sherk

DECEMBER 8, 2009

Essentially the idea is that for ongoing stories news organizations would maintain a single, consistent “living” URL that is continually updated with the latest developments. Topic pages consolidate all of a site’s coverage on general, popular subjects such as specific news figures or companies.

Google 112

Google Health Care Press Release News 112

Adam Sherk

JUNE 29, 2010

Bruce – It seems like when a company doesn’t quite know how to describe their product/service, they go with “solution.&# The numbers are a little skewed on that one because there were releases from companies with “Synergy&# in their name. It’s tough because part of our company name is ‘Innovative.’

Press Release 279

Press Release Marketing Class List 279