Social Media Strategery

OCTOBER 19, 2008

Because I’ll be the only one there NOT representing a transit organization, I wanted to think of something that I could discuss with the conference attendees that they could actually use. So, I’ve decided to focus my presentation on how to get your organization started in social media. Government 2.0

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Social Media Strategery

SEPTEMBER 18, 2008

Development Social Media Implementing Social Media at Large Organizations Fri, Sep 19, 2008 Best Practices , Enterprise 2.0 , Social Media As I mentioned in my first post , I’m currently leading a small, but growing team of people at my firm who are focused on building our social media capabilities, both internally and with our clients.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

Development Social Media Implementing Social Media at Large Organizations Fri, Sep 19, 2008 Best Practices , Enterprise 2.0 , Social Media As I mentioned in my first post , I’m currently leading a small, but growing team of people at my firm who are focused on building our social media capabilities, both internally and with our clients.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Saying It Social

AUGUST 26, 2010

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

Digg 157

Digg StumbleUpon Feed Feedly 157

Adam Sherk

MAY 17, 2010

by Adam Sherk on May 17, 2010 Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence. Only the news organizations themselves can fully answer that question; their own analytics data combined with internal estimates of the value of fans and various actions will paint the clearest picture.

Sites 167

Sites News CPM Facebook 167

Adam Sherk

JUNE 15, 2010

by Adam Sherk on June 15, 2010 I have done several posts on news organizations and Facebook recently so I thought it was time to switch things up and look at Twitter again. With that in mind, here are the main Twitter profiles for 30+ news organizations ranked by Impact score: Twitter Profile Impact Score Followers (6/15/10) 1 @nytimes 78.5%

News 165

News Sites Twitter Digg 165

Adam Sherk

SEPTEMBER 13, 2010

24% of Twitter users follow news organizations or individual journalists, compared with 16% of social networking users. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Only 3% regularly or sometimes gets news from Twitter.

Survey 140

Survey Social Networking Engineering Research 140

Adam Sherk

JANUARY 14, 2010

Aid organizations are racing against time to save as many lives as they can, and what they need most right now is money. Unfortunately there are increasing reports of donation fraud online, so major news organizations are playing a vital role in directing people to credible, legitimate groups.

News 129

News Sites Digg Press Release 129

Saying It Social

JULY 30, 2010

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

Feed Reader 128

Feed Reader scribd How To Facebook 128

Saying It Social

JULY 22, 2010

Recently I've been working with several companies to create such programs using mobile/local check-in apps Foursquare and Gowalla. “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. if yes, please explain.

Loyalty 124

Loyalty Foursquare Social Media Retail 124

Saying It Social

JULY 22, 2010

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

ROI 128

ROI Social Media StumbleUpon Digg 128

Adam Sherk

FEBRUARY 1, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 20+ Major News Sites Ranked by Domain Authority by Adam Sherk on February 1, 2010 When it comes to competing for search engine visibility, major news organizations tend to benefit from having strong, trusted domains. But just how strong are those domains?

Sites 118

Sites News Syndication Digg 118

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. My post looks at how three companies are doing this well, as told by their customers. Who’s in customer service? I’m not a customer service “professional.&#

Social Media 146

Social Media Postrank Tourism Blogroll 146

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Read All About It!

Social Media 153

Social Media Postrank Energy Tourism 153

Saying It Social

MARCH 11, 2010

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

SEO 128

SEO Tools StumbleUpon Engineering 128

Saying It Social

MARCH 18, 2010

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

Social Networking 186

Social Networking How To StumbleUpon Digg 186

Adam Sherk

FEBRUARY 23, 2010

Standards of quality and editorial voice must be maintained, and news organizations in particular play a more important role in society than simply manufacturing content for the sake of making money from it. If news organizations can’t stay in business, they won’t be playing any role at all.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Saying It Social

AUGUST 13, 2010

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

ROI 128

ROI Social Media StumbleUpon Digg 128

Saying It Social

APRIL 8, 2010

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

Social Networking 136

Social Networking Sites How To StumbleUpon 136

Saying It Social

APRIL 6, 2010

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

SMS 192

SMS Facebook URL StumbleUpon 192

Saying It Social

APRIL 23, 2010

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

Small Business 119

Small Business Social Media StumbleUpon Digg 119

Buzz Marketing for Technology

JUNE 27, 2008

My Blogroll. Every technology organization must deal with change. Her model fits high technology organizations equally well. They develop a vision for propelling the company into a position as the industry leader in product quality and support. These organization are resisting the fundamental foreign element of change.

Patterns 279

Patterns Tag Cloud Groups Groups 279

Saying It Social

MARCH 29, 2010

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

Engineering 128

Engineering StumbleUpon Digg Reddit 128

Adam Sherk

DECEMBER 8, 2009

Essentially the idea is that for ongoing stories news organizations would maintain a single, consistent “living” URL that is continually updated with the latest developments. Topic pages consolidate all of a site’s coverage on general, popular subjects such as specific news figures or companies.

Google 112

Google Health Care Press Release News 112

Adam Sherk

NOVEMBER 3, 2009

{ 7 comments… read them below or add one } Craig Kanalley November 3, 2009 at 8:55 pm Interesting, and kind of sad that @BreakingTweets, even with just three lists, is doing more than many of these news organizations. But since larger organizations cover a wide range of topics, will such a List be too broad to be engaging?

News 136

News List Twitter Sites 136

Adam Sherk

FEBRUARY 19, 2010

Unfortunately The Huffington Post’s success with search engine visibility has created a “HuffPo effect” in which other news organizations try to copy their blog formula. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Sites 112

Sites News Press Release SEO 112

Adam Sherk

FEBRUARY 4, 2010

Who offers more value to their organization? A similar question could be asked of news organizations. Will editors favor those who will bring greater exposure to the piece and the organization through their social networks? But like you wrote, most companies are still getting their arms around how they want to handle this.

Social Media 146

Social Media Press Release SEO News 146

Saying It Social

MARCH 22, 2010

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

Sites 132

Sites Activities Social Media StumbleUpon 132

Saying It Social

JUNE 16, 2010

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

Social Networking 124

Social Networking StumbleUpon LinkedIn Digg 124

Saying It Social

SEPTEMBER 8, 2010

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Waxing UnLyrical

FEBRUARY 1, 2011

Are there any outcomes that are standard to organizations across the board? “Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# Read All About It!

Postrank 193

Postrank Metrics Tourism WordPress 193

Saying It Social

MARCH 16, 2010

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

StumbleUpon 100

StumbleUpon Digg Reddit Loyalty 100

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory. Read All About It!

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Saying It Social

FEBRUARY 4, 2010

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&# if yes, please explain.

List 149

List Social Media Tips TweetBeep 149

Adam Sherk

FEBRUARY 17, 2010

Adding more filtering and organization options will help, and continuing to (safely and appropriately) tie it with Gmail will give Buzz a major leg up on services like Friendfeed that never made it mainstream. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Sites 118

Sites News Google Facebook 118

Adam Sherk

OCTOBER 6, 2010

In recent years many larger news organizations were still coming to terms with the need for a social presence and the nature of their participation. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Sites 176

Sites News Postrank Engagement 176