Social Media Strategery

OCTOBER 19, 2008

Because I’ll be the only one there NOT representing a transit organization, I wanted to think of something that I could discuss with the conference attendees that they could actually use. So, I’ve decided to focus my presentation on how to get your organization started in social media. Government 2.0

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Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

SEPTEMBER 18, 2008

Development Social Media Implementing Social Media at Large Organizations Fri, Sep 19, 2008 Best Practices , Enterprise 2.0 , Social Media As I mentioned in my first post , I’m currently leading a small, but growing team of people at my firm who are focused on building our social media capabilities, both internally and with our clients.

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Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

Development Social Media Implementing Social Media at Large Organizations Fri, Sep 19, 2008 Best Practices , Enterprise 2.0 , Social Media As I mentioned in my first post , I’m currently leading a small, but growing team of people at my firm who are focused on building our social media capabilities, both internally and with our clients.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 146

Social Media Postrank Tourism Blogroll 146

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Companies must protect their reputation in light of rumors, especially those that are defamatory.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Read All About It!

Social Media 153

Social Media Postrank Energy Tourism 153

Saying It Social

JULY 22, 2010

The advice that gets the most votes by 5pm ET on July 23rd wins an iPad and more importantly to me, some pretty nice recognition in the social media community. “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence.

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ROI Social Media StumbleUpon Digg 128

Waxing UnLyrical

DECEMBER 7, 2010

It seems to me that in public relations, everything we do for our organizations and/or clients is in pursuit of just that: a good name. We want people to feel good about supporting an organization, or doing business with a brand, or sharing information that might not have any direct benefit to them. Read All About It!

Reputation 183

Reputation Postrank Class Tourism 183

Waxing UnLyrical

NOVEMBER 15, 2010

- Combining creative ability and optimization skills to create compelling, keyword relevant press releases will only prove to be a rewarding public relations effort for your company. Im looking forward to reading more of your posts! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It! These fine folk did: Jan.

News 274

News Google SEO Postrank 274

Waxing UnLyrical

FEBRUARY 1, 2011

Are there any outcomes that are standard to organizations across the board? “Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# Read All About It!

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

DECEMBER 24, 2010

Conviction in our work, our clients, our organizations is essential before we can begin to convince them. What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide!

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. Using social media enables your company to reach a huge number of potential customers.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Waxing UnLyrical

OCTOBER 27, 2010

Orderly exits that don’t necessarily include leap-frogging your way to safety – even though that may be a little fun… In the business of communications, the need for a “fire drill&# can be equated to needing a crisis plan in place. The "fire drill" idea seems like it would help many people and companies.

Class 179

Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

OCTOBER 25, 2010

Even if more and more people are starting to question the efficacy of these initiatives , it seems companies don’t want to be left out in the cold by not jumping on the pink bandwagon. And more organizations jump on board. Being involved with that organization was one of the most amazing, inspiring experiences of my life.

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Class Avatar Cause marketing Postrank 248

Adam Sherk

JANUARY 12, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Team 179

Team Twitter Facebook Press Release 179

Waxing UnLyrical

JANUARY 25, 2011

And, on the list of “Prohibited Items”: “Items or listings that promote, support or glorify hatred toward or otherwise demean people based upon: race, ethnicity, religion, gender, gender identity, disability, or sexual orientation; including items or content that promote organizations with such views.” Seems simple enough, right?

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Class Policies Flickr Comments 215

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. The biggest problem with measurement is a lack of understanding of the basic principles of this art. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It!

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. My opinion on this is nuanced. Simple, right?

Class 184

Class Blogger Issues Review 184

Buzz Marketing for Technology

JUNE 27, 2008

HP Communities. Search: HP Communities. File, tag, organize, and search effectively so that information can be readily retrieved. Organizing Information. invested effort in organizing information. decided what information was important to them, and organized it particularly well. Communities of Practice.

Wiki 100

Wiki Sports Collaboration Social Networking 100

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# The other part of the problem is that many organizations still think that AVE is the gold standard for PR measurement. Read All About It!

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. Read All About It!

YouTube 135

YouTube Postrank Class Tourism 135

Waxing UnLyrical

SEPTEMBER 27, 2010

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. I follow their company news, monitor the #ATTSUCKS hashtag on Twitter, and pay close attention to my own user experience. Goats, not sheep. Has AT&T noticed you?

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Wireless Class Feed Feedly 185

Waxing UnLyrical

OCTOBER 22, 2010

decision on what to measure will be unique to each company. Just as CRT/tanaka’s Life… supplemented campaign did. [.] 5 Ways to Fail in Social Media | Women Grow Business says: February 1, 2011 at 12:02 am [.] It’s worth the time to put thought into what to [.] Read All About It! These fine folk did: Jan.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. The other half of me is rolling her eyes. “Get over yourself,&# says Other Half.

Class 124

Class Postrank Comments Tourism 124

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. A recovery.gov for private enterprise?

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

Case Study 99

Case Study Wiki Software List 99

Saying It Social

JUNE 22, 2010

Let’s take a look at how two franchise companies that work with children, Sylvan Learning Center and Computer Explorers , could use Foursquare to help get children more excited and interested in their services. And 85 percent believe a company should not only be present, but also interact with its customers via social media.&#

Foursquare 137

Foursquare Badge Privacy Social Networking 137

Waxing UnLyrical

DECEMBER 2, 2010

I was trying to build up a really well-rounded in-house communication team encompassing a range of communication disciplines, both internal and external. Since said “last job&# was for the oldest animal welfare organization in the United States , you’ll understand that we were rarely short of applicants.

Class 208

Class Applications Creative Commons Organization 208

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

List 96

List Social Media Case Study Wiki 96

Social Media Strategery

AUGUST 8, 2010

Development , Social Media Who leads your organization’s social media initiatives? Adding “social media&# to that junior public affairs officer’s job description isn’t suddenly going to turn your organization into the next Zappo’s. Remember, social media is driven by the person, not the position.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. Meets the organization’s goals Your project needs to fall in line with your organization’s goals. The blog gave us a chance to connect with people based on their subject interests, not just their relationship to the organization. Perfect example of that.

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. I’ve been to enough conferences where the moderators/speakers sucked (and live in deathly fear of that being applied to me). The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall. Read All About It!

Class 144

Class Creative Commons Postrank Conference 144

Social Media Strategery

JANUARY 10, 2009

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. Senior leaders can lose total control of their organization if they don’t listen to these voices.

Social Media 119

Social Media Gov 2.0 Wiki Organization 119

Social Media Strategery

FEBRUARY 25, 2008

It’s great that there’s a vibrant community of these experts (check my blogroll on the right for a list of these experts, all much more established than I) actively sharing ideas and experiences. I think I bring a unique perspective on the challenges that government agencies face in bringing social media to their organization.

Gov 2.0 50

Gov 2.0 WordPress Resources Blogroll 50

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO!

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Class Postrank Tourism WordPress 119

Waxing UnLyrical

DECEMBER 16, 2010

. … “… That’s why most of my business comes through face-to-face networking either through business groups, chambers of commerce, or volunteering my services at local non profit organizations. “ ‘Engagement’ is overrated. Why is anyone – a person, a company – embarking on social media?

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 14, 2010

Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut. There is always one company willing to hire the not so top notch applicant because of budget. Read All About It! These fine folk did: Jan.

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Class How To Applications Course 227