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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

Review 142
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Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? A question from Davina Brewer on how folks are using their blogrolls got me thinking. What’s a gal to do?

Blogroll 214
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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well. Here are a few ways to find topically relevant sites: Follow blogrolls. Below are tips on how to build a network (and then maintain it!) Utilize Social Media.

Blogger 263
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Do You Need A Degree In Digital Marketing And Social Media?

Twist Image

My general train of thought was that it would be easier to go back to school should my career in media not work out than to stay in school and try to manage the workload of running my own publishing company while attempting to secure a degree. I have a few. It would be great to have a MBA or degree (of some kind) in business. avinash kaushik.

Blogroll 109
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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Many big companies are regularly confronted with this Internet Reputation Management nightmare and have to employ strategies to push down negative press and relegate Google position of negative sites that malign their brands. Create Professional LinkedIn profiles with optimized links to the company website. Include negative keywords.

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Why Writing a Corporate Blog Can Be Fun (and Profitable Too)

Debbie Weil

I love her observation that "the networking goes on in the sidebar, too" through a carefully selected blogroll. So suddenly I’m a corporate blogger, no matter that the term conjures up savvy 20-somethings in the marketing departments of big national companies. Read on for the dirt on corporate blogging. Then another.

Blogroll 156
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The Blog Turns 20 This Year

Twist Image

To say that this is nothing new, is to acknowledge just how slow companies can be to adapt, and how adverse to change many people can be. I can''t thank you enough for being here, and I can''t tell you how grateful I am that blogging was invented. Twenty years is a long time. Brands struggle to understand digital marketing. books on blogging.

Blogroll 103