Social Media Strategery

FEBRUARY 18, 2010

is about more than wikis, open data , Twitter , Web 2.0, Offer extended hours, offer limited service offices in places like Wal-Mart, allow bill payments in various locations like the utility companies currently do (i.e. web20 wiki Have This Blog Sent to Your Email! Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

SEPTEMBER 18, 2008

Five years ago, when I joined my company, the only mentions of the terms “wikis&# and “blogs&# were usually preceded by the words “What the hell is a…&# Now, as with most organizations, there is an enormous demand for social media, both internally among my colleagues, and externally with my clients.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

Five years ago, when I joined my company, the only mentions of the terms “wikis&# and “blogs&# were usually preceded by the words “What the hell is a…&# Now, as with most organizations, there is an enormous demand for social media, both internally among my colleagues, and externally with my clients.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

JANUARY 26, 2009

Show them how they can use their organization’s internal blogs, wiki, bookmarks, etc. Once we deployed internal blogs, a wiki, and forums, that’s when my work internally with social media really took off. I went in and created dozens of wiki pages on every social media tool I found. I blogged every chance I got.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

The Way of the Web

SEPTEMBER 21, 2010

September 21st, 2010 · View Comments It might sound like a philosophical question, but it’s something that new research by McKinsey for IAB Europe claims to have answered, claiming for 1 Euro spent on online advertising by companies, users get 3 Euros worth of services, with an estimated consumer service surplus about 100 billion Euros. (H/T

Wiki 30

Wiki Adsense Blogroll Disqus 30

Buzz Marketing for Technology

JUNE 27, 2008

Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. New entries posted to Know Issues, Best Practices and Workarounds wiki.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Social Media Strategery

MAY 6, 2010

While there’s no shortage of resources for how to measure the ROI of social media, but unlike commercial companies, our government doesn’t use social media to make money or to sell products. web20 wiki Have This Blog Sent to Your Email! community who have experienced similar frustrations. Powered by Wordpress.

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Social Media Strategery

MAY 12, 2010

This “light bulb” discovery led me to the second step in my social media adventure—creating a program that would do the same thing for others on a massive scale (20,000+ employee company). web20 wiki Have This Blog Sent to Your Email! Facebook firewall gov20 government government 2.0 FASTForward FedScoop Governing People Government 2.0

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Koka Sexton

DECEMBER 18, 2008

Both small and large companies can benefit from the additional branding and communication outlet Twitter offers. Technology companies understandably seem to be the most prevalent on the service. There are many ways for a company to get into the social media world. Is your company using Twitter?

Twitter 45

Twitter API Foursquare CoTweet 45

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

List 96

List Social Media Case Study Wiki 96

Social Media Strategery

OCTOBER 19, 2008

If you decide that you want to be the social media change agent within your organization and start blogging, creating and editing wikis, uploading videos to YouTube, etc., Bookmark the blogs on my blogroll found to the right. Read the blogs that you find on those blogs’ blogrolls. Guess what – no one is.

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

NOVEMBER 13, 2009

DO be ready to walk me through the steps you might take if I told you that I the CEO of a company and I wanted to start a blog. web20 wiki Have This Blog Sent to Your Email! web20 wiki Meta Register Log in Entries RSS Comments RSS WordPress.org © 2010 Social Media Strategery. Just be you and be authentic.

Gov 2.0 80

Gov 2.0 Conference Web 2.0 Wiki 80

Social Media Strategery

OCTOBER 8, 2009

So, in your mind, the stock exchanges should be eliminated because every company should be public? So, in your mind, the stock exchanges should be eliminated because every company should be public? web20 wiki Have This Blog Sent to Your Email! A recovery.gov for private enterprise? link] Ari Herzog You’re kidding, right?

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

OCTOBER 12, 2008

From wikis in the Intelligence Community to internal blogs at IBM , many of my clients see these articles and want to use social media to realize these same benefits, but don’t know how to do it. How big of a net should you cast when implementing a wiki or blogs behind your firewall? The government has a higher standard.&#

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

JANUARY 17, 2009

This blog, my presentations, my internal blog, my wiki pages, etc. Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is. This blog, my presentations, my internal blog, my wiki pages, etc. Powered by Wordpress.

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Buzz Marketing for Technology

JUNE 27, 2008

Having returned from a recent benchmarking workshop conducted in Europe by Carla ODell, it struck me as timely to mention an observation from that trip in connection to a report produced annually by Bain & Company regarding the use of management tools. KM Blogroll. KMstrategy. knowledge transfer. lessons learned. maturity model.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Social Media Strategery

APRIL 1, 2009

I saw very senior government employees chatting it up with very junior consultants, employees from two different companies sharing time on a panel session, and groups of consultant/government folks hashing out a solution to a problem one of them was having. What I’d Like to See Next Year The wiki. The organizers.

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92

Social Media Strategery

JANUARY 27, 2010

Maybe Coach Wristlet is the style, quality of stitching, or the softness of the leather that the company is renown for. web20 wiki Have This Blog Sent to Your Email! web20 wiki Meta Register Log in Entries RSS Comments RSS WordPress.org © 2010 Social Media Strategery. Facebook firewall gov20 government government 2.0

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Social Media Strategery

MAY 19, 2010

I had a great conversation recently with one the senior leaders at my company and he told me that’s the one thing that separates the good from the great. web20 wiki Have This Blog Sent to Your Email! web20 wiki Meta Register Log in Entries RSS Comments RSS WordPress.org © 2010 Social Media Strategery.

Gov 2.0 79

Gov 2.0 Project Web 2.0 Forums 79

Social Media Strategery

DECEMBER 13, 2008

Also, Mike Kujawski (www.mikekujawski.ca) has started a wiki that seeks to capture the many (international) Government 2.0 Also, Mike Kujawski (www.mikekujawski.ca) has started a wiki that seeks to capture the many (international) Government 2.0 By contrast, Twitter is in its infancy and already being embraced across government.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. web20 wiki Have This Blog Sent to Your Email! Facebook firewall gov20 government government 2.0

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

MAY 26, 2010

web20 wiki Have This Blog Sent to Your Email! Blogroll Andrea DiMaio Andrew Wilson's Posterous BlogWrite for CEOs Business As I See It Buzz Bin Chris Brogan Clay Shirky Common Craft Corporate Hallucinations Digiphile Dion Hinchcliffe DorobekINSIDER Enterprise 2.0 Facebook firewall gov20 government government 2.0

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

DECEMBER 22, 2008

I’ve seen Intellipedia , TSA’s Evolution of Security blog , DoDLive , the DoD’s Blogger’s Roundtable , FEMA’s YouTube channel , GovLoop , and many other examples of “Government 2.0.&# I’ve also seen plenty of failed blogs, dormant wikis, and other failed attempts at using social media.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

FEBRUARY 9, 2010

I recently read a fascinating article in the latest edition of Fast Company – “ A Problem Solver’s Guide to Copycatting.&# For example (from the Fast Company article ), “In 1989, the pilots of the Exxon Valdez ran it into Bligh Reef, spilling enough oil to cover 11,000 square miles of ocean.

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Social Media Strategery

FEBRUARY 1, 2009

Imagine what their fears will be and address those, but most importantly show how the company’s (or in my case, the association’s) work can be enhanced by that new tool/platform/effort. web20 wiki Have This Blog Sent to Your Email! Facebook firewall gov20 government government 2.0 Powered by Wordpress. Fresh News Theme by

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. web20 wiki Have This Blog Sent to Your Email! Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

NOVEMBER 20, 2009

&# Their response ranged from the dismissive – “why would we have a class on learning to Twitter – only old people use it anyway?&# – to the inquisitive – “it’d be great if we could learn more about how these tools are being used by companies so we’d know before we got hired.&#

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

DECEMBER 30, 2008

Use email less (internally) – One thing I’ve realized is that if I keep answering people’s emails, people will continue to send them to me, even if I explicitly tell them that they’re more likely to get a hold of me by posting their question/comment to my internal blog, contact me on Yammer, use my internal wiki page, etc.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Social Media Strategery

APRIL 26, 2009

Yes, but despite the yearly hype that a company has “totally reinvented&# the car, the improvements were yearly increments that, if you were a car-nut, must have seemed “major&# at the time. web20 wiki Have This Blog Sent to Your Email! Are cars better than 50 years ago? Are cars better than 50 years ago?

Gov 2.0 93

Gov 2.0 Social Media Conference Social Networking 93

Social Media Strategery

AUGUST 8, 2010

Although some people are sleeping and are still thinking advertising, print, TV … Allow and promote evangelist of your company, brand and products. That's why so few brands/companies/organizations have really *gotten* social media yet. web20 wiki Have This Blog Sent to Your Email! Who runs your SM accounts?

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

OCTOBER 27, 2009

Read other people’s blog posts, wiki edits, forum questions, and tweets and help out if you can – even if it’s just sending a helpful link, providing a good point of contact, or giving a restaurant suggestion to someone in a different city. Get to know your companies strengths and weaknesses, and be honest about them.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

JANUARY 12, 2010

First, it was led by the Department of Transportation, not by a commercial company or a non-profit. held by commercial companies and non-profits, but when a conference on government is hosted and led by government, it takes on a different feel and usually results in greater sharing, trust, and relationships. Powered by Wordpress.

Gov 2.0 90

Gov 2.0 Questions Wiki Transportation 90

Social Media Strategery

MARCH 23, 2010

Then yesterday, I came across this post by Rick Alcantara, “ Who Should Control Social Media Within a Company? ,&# and I couldn’t help thinking that we’re asking the wrong question. Meeting agendas and minutes will be posted to our internal wiki. Meeting agendas and minutes will be posted to our internal wiki.&#

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Social Media Strategery

NOVEMBER 10, 2008

Mon, Nov 10, 2008 Social Media Image courtesy of Flickr user Douglas Staas As I sat down the other night to write another blog posting for my company’s internal social media platform, I thought to myself what would happen if I were to stop. What’s my legacy if I were to leave my company? Stop blogging. Stop Tweeting.

Gov 2.0 66

Gov 2.0 Social Media Wiki Sports 66

Buzz Marketing for Technology

JUNE 27, 2008

It was originally part of a class wiki. Software development companies are keen to make their product or service a nexus of attention. These are content management systems (CMS) which handle many types of content including a wiki. Their project wiki offers the most comprehensive consideration about PLEs currently available.

Web 2.0 165

Web 2.0 Wiki Metadata Social Bookmarking 165

Social Media Strategery

JULY 25, 2010

This story resonated with me because it not only made me think of all the companies and brands that have earned my loyalty over the years, but also of the the interactions that I have had with our government, be it at the Post Office, at the DMV, as the Social Security Administration, the IRS, etc. Powered by Wordpress. Fresh News Theme by

Gov 2.0 116

Gov 2.0 Policies Web 2.0 Wiki 116