The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

MARCH 26, 2024

While we could write all day about the benefits of social selling , our bread and butter is helping you prove social selling success. We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. Enter the Influenced Opportunity Report.

Influencer 62

Influencer Report B2B ROI 62

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Company employees as ambassadors, for example.

Marketing 195

Marketing Syndication Adwords News 195

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program.

Buy 93

Buy Curation Statistics Survey 93

Convince & Convert

MARCH 4, 2016

It’s a field so important, it’s spread across all teams within an organization. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Aligned Goals. Focused KPIs. Integrated CRM.

ROI 60

ROI Statistics Software Metrics 60

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

Social Media 110

Social Media Insurance ROI Meme 110

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. eMarketer reports that consumers force retailers to adopt social strategy.

ROI 128

ROI Social Media StumbleUpon Digg 128

Kikolani

JUNE 19, 2012

It’s entitled 40+ Tips on How to Become a Social Media Rockstar on Twitter, Facebook, and Google+ – the three social networks I feel are the most important. If you enjoy it, please be sure to leave a comment and share it on Twitter, Facebook, Google+, or your other favorite social networks. BlogEngage.

Social Networking 113

Social Networking Crowdsourcing How To Directory 113

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

Social Media 194

Social Media Metrics ROI Klout 194

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Expanded reach: People follow people rather than companies.

Examples 62

Examples B2B ROI Analytics 62

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. Includes experts tips for proving ROI. Includes experts tips for proving ROI.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Sprout Social

SEPTEMBER 13, 2016

For some, the social network might not be the right fit, but for millions of others, it’s a must. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. What Is Facebook ROI?

ROI 40

ROI Facebook How To Analytics 40

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Plus, social listening mines the web for conversations you wouldn’t otherwise know about.

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. As it turns out, nearly 4 out of 5 B2B buyers prefer digital sales formats – and social media is among the most popular of those formats.

Tools 144

Tools B2B Price ROI 144

Pam Moore

SEPTEMBER 23, 2019

How can you possibly achieve a positive ROI by investing in the right speakers? There are many proven strategies for maximizing the ROI on the investment you make in professional speakers and trainers. I spent 15+ years working in corporate America before starting my own company 9 years ago. A referral to them is gold.

Eventful 60

Eventful ROI How To Conference 60

Hootsuite

NOVEMBER 28, 2022

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. What is social media advocacy? Savvy customers are great at spotting paid influencer content, but organic endorsements still carry serious weight. Source: airbnb.ca/askasuperhost.

Social Media 122

Social Media UGC How To HootSuite 122

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

ROI 40

ROI Social Media Analytics Cost 40

Pam Moore

NOVEMBER 19, 2018

Organic reach is dwindling to zero. Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Don't give up yet though.

ROI 60

ROI Content Training Statistics 60

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Company employees as ambassadors for example.

Marketing 199

Marketing Syndication Adwords Social Media 199

Pam Moore

NOVEMBER 19, 2018

Organic reach is dwindling to zero. Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Don't give up yet though.

ROI 60

ROI Content Training Template 60

Twist Image

MARCH 5, 2011

"What type of content should my company be producing?" Prior to answering this question, there are three things need to happen within the organization. The company must accept the fact that they are no longer just Marketers. Create a publishing culture within your organization. Your organization has options.

Types 111

Types Findability Company Content 111

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. There are also more than 50 million companies setup on LinkedIn. More than 50 million companies are setup on LinkedIn. Connect with me on LinkedIn here.

LinkedIn 78

LinkedIn Tips Brands Training 78

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute. Create once, use many (= increased ROI).

Template 167

Template Templates Trends Content 167

Oktopost

NOVEMBER 16, 2023

Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects. For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short.

Analysis 69

Analysis Data Sentiment Metrics 69

Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms.

Survey 225

Survey Report Social Media ROI 225

Saying It Social

AUGUST 13, 2010

« Previous | Next » About Saying It Social, LLC provides Social Media Marketing & Local SEO Services for Franchisees & other Small Businesses. “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence.

ROI 128

ROI Social Media StumbleUpon Digg 128

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. There’s an abundance of online tools and apps that help you organize to-dos and complete steps of projects. Backing-up work with a plan.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Oktopost

SEPTEMBER 2, 2020

Much like other B2B decision-makers, your customers and prospects spend a lot of time on social media. Many of them follow your company pages and regularly engage with your posts. Are you factoring their social interactions into your customer experience strategies? Enrich Lead and Customer Data.

Microsoft 87

Microsoft B2B Sentiment ROI 87

Harp Interactive

SEPTEMBER 13, 2010

Businesses that employ an integrated search and social media strategy achieve greater web-success at lower cost because they amplify their message manifold simply by combining the power of organic search and viral media. Similarly using SEO without social media substantially limits the potential of organic search.

SEO 313

SEO Social Media URL Engineering 313

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. This is particularly true when the vendor is relatively small compared to the client organization. as long as neither they as individuals or the organization are identified.

B2B 189

B2B Case Study Telecommunications Study 189

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data?

Data 101

Data Social Media How To ROI 101

Sprout Social

NOVEMBER 11, 2021

You get hit with the same canned response multiple times, which leaves you so exhausted you vow to never waste your time or money with this company again. Many companies prioritize customer service. Win new business by generating leads from social and capturing existing contacts’ social interactions. Social commerce.

Social Media Management 120

Social Media Management Social Media Platform Review 120

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 133

Tips Authentication LinkedIn Groups 133

Hootsuite

DECEMBER 12, 2023

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Why should execs be on social media? Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Sharing = caring.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Social Media Strategies Summit

FEBRUARY 27, 2020

According to data from Pew Research , messaging apps dominated social networks in 2019. The top messaging apps now boast nearly 5 billion monthly active users combined (compared to the combined social networks which top out around 3 billion ). 3 Social commerce will come into maturity. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182