Buffer Social

AUGUST 1, 2023

As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. Perhaps most importantly, though, we went to our retail partners with the idea to see what they thought. 0:00 / 1× Consumers are savvy.

Trends 75

Trends Products Retail Influencer 75

Sprout Social

FEBRUARY 27, 2023

Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B. Tome of UPS or Michele Buck of The Hershey Company. But it’s not enough to say you’re aligned.

Social Media 118

Social Media Team Groups Groups 118

Oktopost

APRIL 6, 2023

While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. At whatever level they operate in the company, they each have a unique perspective on the way it is run, and that context within the wider industry. What is social advocacy, and how does it support thought leadership?

Exercises 69

Exercises Metrics B2B Social Media 69

Sprout Social

JUNE 30, 2020

Jolie has been with the company for six years and throughout that time has been responsible for running the coffee chain’s social platforms, influencer strategy and PR. With that comes the task of demonstrating social’s value as an arm of marketing to the rest of the company. She’s even dabbled in the brand’s events management.

How To 109

How To Meeting Team Collaboration 109

Sprout Social

MAY 2, 2022

We say it’s too complicated, that our business is either too small and lacks the resources or is too big and couldn’t handle the logistics—despite the fact that we see companies of all sizes that have done it successfully on a regular basis. Tap into your team. These are self-limiting beliefs. Your beliefs should be too.

Trends 94

Trends Buy Cost Team 94

Sprout Social

FEBRUARY 29, 2024

Artificial intelligence in marketing With marketing , AI transforms how businesses interact with their customers in several ways, offering tangible benefits that directly impact a company’s bottom line. Media buying Companies like Volkswagen utilize AI to optimize their advertising strategies.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. I know of one company that tracks both employee and investor sentiment directly after earnings calls to get an unfiltered view on how their results and commentary are being received. Empower your social media team. That’s not a controversial statement.

Social Media 116

Social Media Sentiment Survey Marketing 116

Hootsuite

JULY 21, 2022

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. You probably won’t need to calculate this — your finance team will likely have all the COGS data you need). Our ROI is 50%, meaning that our Instagram ads are a worthy use of company time, resources, and money.

ROI 113

ROI HootSuite Cost Campaign 113

Hootsuite

AUGUST 2, 2022

This is a compilation of your company’s strengths, weaknesses, opportunities, and threats. Your tactics here would be to: Find a chatbot that works for you (Heyday, for example, integrates directly with your human team). Consider common customer experience metrics like: Net Promoter Score. Know your competitors.

Template 77

Template Templates Strategy HootSuite 77

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. But first, let’s cover some basics. They Like posts.

Engagement 136

Engagement Brands Review Influencer 136

Sprout Social

MAY 5, 2020

Eventually, you should carve out time to dig into all of the data in this latest Index report, but in the meantime, here are eight key stats to start a conversation with your team about the importance of social data. The marketers that do this best can bridge the disconnect that exists between social and top-line business metrics.

Skills 133

Skills Class Data Team 133

Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Over 80% of marketers allocate a team of 1-3 for social marketing initiatives. Report: How Social Marketing Works for Retail Brands [Report].

Survey 225

Survey Report Social Media ROI 225

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success?

ROI 132

ROI Social Media Airlines Proposal 132

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

FEBRUARY 8, 2021

A company will use a VoC program to understand their customers better. This is a common collection method for online retailers. In the analysis stage, you sort through the collected data to find the metrics that help you answer your questions. In this case, Olive & June is a nail polish and accessories company.

Data 125

Data Survey How To Review 125

Keyhole.co

NOVEMBER 7, 2023

Keep tabs on industry hashtags and various Twitter hashtag trends used by rival company accounts to spot gaps in your strategy and uncover new opportunities. Twitter hashtag analytics lets you delve into engagement metrics, reach, and how often your competitors’ hashtags are used.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company.

Engineering 109

Engineering Paid Search CPA CPM 109

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

DECEMBER 16, 2019

According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) For example, comparing the social presence of a local bakeshop to an enterprise retailer or software company is apples and oranges. Your goals ultimately define what metrics you’ll need to measure.

Social Media 99

Social Media How To Metrics Analytics 99

Hootsuite

JULY 6, 2022

Use a URL shortener to: brand your links, track metrics, and. As a bonus, chatbots can free up your customer service team. Without spending hours responding to frequently asked questions, your team can: canvas Instagram for niche communities, reach out to micro-influencers, and. Source: The Revolve Shop on Instagram.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

JULY 2, 2019

Or, it can mean that employees share the company culture online. It’s not just the company that benefits. Even more people (65%) trust a company technical expert. LinkedIn found the employees of a company tend to have 10 times more followers than the company itself. Employees get something out of advocacy too.

Social Media 111

Social Media Guidelines HootSuite How To 111

agora pulse

AUGUST 12, 2020

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Read on to learn more about these highlights from the 2020 Pinterest media agency guide to find out what this social media site can do for your company or clients. Engagements.

Report 105

Report How To Analytics Social Media Management 105

Sprout Social

AUGUST 24, 2022

For example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. She explains, “I collaborate with our copywriting team to design content calendars every month, but I also create posts as they happen organically.”. Data analysis.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. ” -@davemorse ( tweet this ). The Balancing Act.

Case Study 132

Case Study ROI Social Media Team 132

Postcron

NOVEMBER 21, 2019

Instagram is one of the companies that’s at the forefront of encouraging the use of visual content as a marketing tool. This will differ depending on the industry your company belongs to. For instance, the engagement rates of a shopping and retail account will be vastly different from that of a public figure.

Instagram 130

Instagram Social Media Tools Metrics 130

Sprout Social

OCTOBER 25, 2022

However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. Fast food, retail, sports—those brands can get experimental. Social listening. Everyone else has to play it safe.

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. So goes the old adage.

Social Media 160

Social Media Automotive Klout Flipboard 160

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list. CapellaU.

Company 149

Company Twitter Software System 149

Convince & Convert

OCTOBER 11, 2013

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Posterous 125

Posterous Social Media Comparison Team 125

Viper Chill

AUGUST 27, 2014

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Bringing on and off loading team members as well as mentors is probably the biggest areas of change I have experienced. Glen : Sounds awesome!).

SEO 79

SEO Company Hotels Marketing 79

Keyhole.co

MAY 31, 2023

If you compare a year-old brand in clothing retail to that of Gap, which has been around for decades, your competitive benchmarking will fall short. Are they larger or smaller than your company? Focus on metrics relevant to your business and social media strategy. Set achievable goals.

Social Media 52

Social Media Strategy How To Analysis 52

Hootsuite

JULY 4, 2022

Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. But it’s not just digital banks and fintech companies that find success on TikTok. followers through its clever strategy featuring content from the small business owners who rely on Quickbooks to run their companies.

Questions 104

Questions Banking Insurance HootSuite 104

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. Industry Switch. Background. Offshoring.

Company 122

Company How To Case Study Mobile 122

Sprout Social

MARCH 16, 2023

On the other hand, you might still be furious at the furniture company that delivered the wrong items to your home and refused to refund you. In this article, we’re breaking down the essential social media customer service metrics you need to track to ensure you provide exceptional service and care on social. And they’re not alone.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Convince & Convert

JUNE 25, 2014

Your SMS mobile campaign will impact many departments of your company. Having a cross-functional team to help conceive and operate the SMS programs will be one of the most important parts to winning with SMS. For example, let’s say you’re building a mobile loyalty list to drive customers to retail.

SMS 166

SMS Campaign Mobile Marketing 166

Sprout Social

JUNE 25, 2019

Agencies have the bandwidth to run multiple campaigns at once that could otherwise bog down your team internally. By working with a social media marketing agency, you can make better use of your team’s time and get more done with the people you already have. Agencies can elevate your team’s own social skills.

Social Media 96

Social Media How To Marketing ROI 96

Postcron

NOVEMBER 21, 2019

Instagram is one of the companies that’s at the forefront of encouraging the use of visual content as a marketing tool. This will differ depending on the industry your company belongs to. For instance, the engagement rates of a shopping and retail account will be vastly different from that of a public figure.

Instagram 52

Instagram Metrics Social Media Engagement 52