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Performance Metrics: Why Your Team Doesn’t Measure Up

Spin Sucks

We talk about the importance of PR and performance metrics a lot here at Spin Sucks. Choosing the right PR metrics to measure , how to find the ROI of PR , and the importance of bringing it all together so your communications campaigns directly influence business goals. Today, I’m going to focus on the internal side of performance metrics. By Laura Petrolino.

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How HR Technology Can Increase Your Company’s Bottom Line

The Realtime Report

How HR Technology Can Increase Your Company’s Bottom Line. No company could stay in business long if it doesn’t realize a profit. The higher your company’s profit margin, the larger you can grow and that is of course a given. HR solutions such as those available on xcdhr.com can give your company a much needed boost in profitability by reducing costs proportionately.

The Single Most Important Social Media Marketing Metric

Convince & Convert

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers! The End of Vanity Metrics.

Four Metrics for Measuring Social ROI

Mindjumpers

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Following are four of those metrics for measuring social media ROI, which we see as of great importance. 1. Brand Awareness.

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5 Shifts to Fix Your Social Media Metrics

Convince & Convert

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. These scenarios vary based on company size and type (as well as their social media activities), but typically I find 5 areas where social media metrics and reporting can be fixed: 1.

3 Website Metrics to Watch Daily

Puzzle Marketer

Even a team can have trouble distinguishing the nice-to-have from the need-to-have. What’s important about these metrics is that they aren’t the end game. I don’t look at them and say “Oh, that’s nice.” These metrics below allow you to do that. Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked. This metric will tell you a lot about the trends of the people visiting your site.

Improve Company Culture with Communication

Spin Sucks

It remains mostly true, yet, company culture is something broader and more fantastic. Company’s culture consists of many small details. It is the overall attitude of how things are done, but it’s also the principals on which the company has been founded and is being run. First of all, leadership must have a clear vision of the company’s culture.

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

adamsinger Tweet This Creating a Measurement Plan Adam is part of the education team at Google. So some of the big advertising holding companies are putting money upfront to gain access to better inventory and insights. “ He has real vision for understanding the future of many different companies and industries. Adam also writes a monthly column on analytics for ClickZ.

Why You Need to Set Metrics Before Innovative Ideas

Spin Sucks

Even in companies with a culture of tracking and measuring, there’s a tendency to establish metrics after an initiative has already begun. Measurement before execution will help your team build the proper foundation for your project. Here are three ways that establishing metrics beforehand can set your ideas up for success. Metrics Create Project Clarity.

Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice&# is a useless PR metric. That means that if your PR team reports that a specific article had 8.2 Are media impressions a useless metric?

Being Prepared with Back-Pocket Metrics

Justin Levy

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Did you leave an impression that will stand out amongst the other team members that executive will speak with today? But keep working at it and find opportunities to share these metrics.

A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

According to Dragon Search, 61% of customers’ purchasing habits are decided by companies that deliver custom content. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. And why not? Home Tab.

How Executive Teams Can Improve PR

Convince & Convert

Upper management and the head of PR should also agree on timetables for reaching those goals and metrics to measure progress. Company leadership must understand that favorable press coverage, or any press coverage at all, is not guaranteed and that developing media relationships and implementing a strategic PR plan requires time and resources. PR doesn’t work that way. Accessibility.

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The 4 Types of Content Metrics That Matter

Convince & Convert

Content cannot be measured with a single metric , because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets: 1. Consumption Metrics. The key is to not stop your metrics train at this depot. Sharing Metrics. Sales Metrics.

How to Get Your Leadership Team To Blog More Effectively

Convince & Convert

Clarify the Process When it comes to finding content online, people derive value from one simple metric: being helped. In order to get your executive team in line with this method of blogging, here’s what they have to do. Share an editorial calendar with topic ideas that anyone on the executive team can claim. And here’s why. They’re doing it wrong. Give him two. Follow up.

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Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice” is a useless PR metric. That means that if your PR team reports that a specific article had 8.2 Are media impressions a useless metric?

Getting the Most Out of Your Company’s CRM [Infographic]

Idaconcpts

A major challenge of companies using CRMs is that they just focus on getting new customers. Consider this: the probability of selling to an existing customer ranges between 60% and 70%, while that of selling to a new prospect ranges between 5% and 20%, according to Marketing Metrics. Everything is about getting as many new leads as possible and closing them as fast as possible.

Why MLB Teams Put So Many Eggs in the Facebook Basket

Convince & Convert

With that as a backdrop, I thought it might be interesting to dig a little into where MLB teams were most active on social media and who was leading the pack. League-Driven Consistency It became clear from a couple of data points that MLB itself has a lot to say about how baseball teams are set up online. Clearly, every team in the league is presented in the same fashion, with the few changes allowed being colors & logos. have to believe that someone at MLB has mandated which channels teams can be present on and which they will not (sorry, YouTube!).

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Being Prepared with Back-Pocket Metrics

Justin Levy

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Did you leave an impression that will stand out amongst the other team members that executive will speak with today? But keep working at it and find opportunities to share these metrics.

Being Prepared with Back-Pocket Metrics

Justin Levy

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Did you leave an impression that will stand out amongst the other team members that executive will speak with today? But keep working at it and find opportunities to share these metrics.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Bringing on and off loading team members as well as mentors is probably the biggest areas of change I have experienced. Now is the time to scale, get more sales and add more team members.

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How to Fight For More Social Media Resources In Your Company

Convince & Convert

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. Is the company making money, saving money or both due to the efforts of you and your team?

3 Key Roles to Make Your Social Team Scalable

Convince & Convert

The coaches are an organized, recognized group that acts as the hub for all things social media within a company. If there’s already a dedicated social media team in your company, they often form the core of this group and are deeply active participants and advisors. Frontline responders will be the faces of your company. Public relations (PR)? Customer service?

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Measuring Your Content Marketing Success [Infographic]

Pamorama

The team at Brandpoint , a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Improved social metrics — increased likes, follows, +1s, upvotes, etc. 2. 61% of consumers feel better about a company that delivers custom content. Lower bounce rate.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

To succeed in today’s connected world, you need to build a community around your company, brand, and products. Facebook Insights (Free) | Facebook’s built-in tool provides Facebook Page owners with metrics around their content. Includes audience identification tools, the ability to streamline workflow, and custom reports. I use HootSuite to manage my company’s Twitter account.

PR Pros Must Embrace the PESO Model

Spin Sucks

But your PR team can do these things better if it uses an  integrated PESO model  and stops thinking of itself only as a brand enhancer and not a business driver. It’s evolving as well, and continues to build beyond just marketing or customer service teams using it. Post once a day to your personal account, your company page, your showcase page and to the groups you belong to.

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3 Ways to Measure Employee Communication

Waxing UnLyrical

As organizational budgets got slashed, she (usually a she) labors alone or in a very small team that’s gotten smaller lately. Our friends in marketing have metrics – this many impressions equals this many prospects equals this much in sales. At one company, we discovered that most of our content was U.S.-centric Measure your intranet metrics. Guest Post by Sean Williams.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann  the head of social media for Maersk Line , the world’s largest container shipping company. Read Huge thanks to data-driven social media management software company  Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. It is a global company. Listen Now. Eric, how are you?

Three Tools to Show PR Value

Spin Sucks

When the CMO or some other skeptical business leader wants to know exactly how you’re contributing to the company’s bottom line—from supporting their marketing efforts to elevating leadership visibility—you must be able to show PR value and clear  return-on-investment  in a way that will resonate. There’s a reason some agencies and teams skip metrics and reporting all together.

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16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

Recently an entrepreneur friend of mine called me long distance to pick my brain about what questions should he be asking candidates applying for Social Media Consultant’s position.  I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Your Your first order of business should be to “Google” the company and ascertain their influence and search real-estate-ownership.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales. Collaboration with the Facebook Data Science Team. On average, if you joined the Facebook Page, you spent about $22 extra on the company. More importantly, the team of researchers didn’t find a single example of a “supercritical diffusion process.”

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Jim Sterne on social media metrics: reach, influence, sentiment.

Social Media Citizens

But I also wanted to know what he thought about all these new metrics and KPIs “social media mavens” are introducing all the time. You ask (survey) people who have been exposed to the messages about a shift in their opinion or attitude about the company and/or the product”. What can be measured and what can’t? But generally, we are looking at ‘impressions’ or reach.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Ways B2B Companies Can Use Location Based Services by Social Media B2B. As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. NLRB Says Companies Can Not Discipline Workers For Posts in Social Media by iMedia Connection.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

However, at the same these behaviors can push teams and organizations into cycles of wasted time, mindshare and investment. Be patient when changing mindset within a company that is new to social media and digital marketing strategies and tactics. Metrics to Measure Value of Your Content in the Inspiration Age  (episode 173). As marketers it’s in our DNA to move fast.

6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. Listening helps make sure that the language you’re using as a company is the same language being used by the people you’re hoping to hook. And every company wants to claim innovation, right? Sales. Human Resources.

How to Fix Your Social Media Marketing Strategy

Convince & Convert

One of the major theses we employ in our social media strategy process is this: Companies should focus more on how to BE social, and less on how to DO social media. (highlight The best social media strategic plans are tools-agnostic , and set forth objectives and metrics that supersede any particular social venue. Step 4: Select Success Metrics. highlight to tweet). Awareness?

The Soft Metric of Good Content and it’s Impact on the Digital Footprint

Direct Marketing Observations

In marketing, digital marketing, email marketing, and social media marketing our success needs to be measured by both hard and soft metrics. Yet, most marketers might be pressuring themselves in to measuring success by measuring hard metrics when there are plenty of soft metrics to measure success by. When we create hard and soft metrics, let’s make sure that we are measuring realistically what is possible long term from our initiatives. Soft metrics could be measured in so many ways beyond the lifespan of a “campaign” if we set them up to be.

3 Ways to Strengthen Your Marketing Leadership

Convince & Convert

But no matter how smart and fast your marketing team is, it’s only one piece in a larger puzzle that runs your company. Whether you’re part of an in-house team or a member of an agency brought on to assist, it’s your job as a marketer to ensure the rest of the business understands that marketing influences all areas of a company. Be a Leader. highlight to tweet).

Social Media: The ROI of Marketing Engagement

Koka Sexton

The most basic and easiest metrics to put in place are counting the number of fans, followers and subscribers you have accumulated over time, or “skill level 1″ as I call it. The sad thing is I come across many companies that do this and it shows. The company executives just dont ‘get it’ or worse, they get it but still don’t see it as a priority to other marketing efforts. Some metrics for social media engagement. Though measuring engagement is fairly straight forward, it takes more work and this is why many companies just dont do it.

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Your Client Hates You and You Don’t Even Know it

Spin Sucks

There’s nothing worse for the client than hearing from their account manager, “I don’t know, I’ll have to check with the team and get back to you.”. Not only will you need the right PR tools , you’ll also want to work with other teams handling sales, social media and digital marketing to provide an integrated picture of your results. . By Aly Saxe. Let’s explore that.”. Time = wasted.

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5 things to measure in social media ROI

Akamai Marketing

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You. What we can measure for social media ROI.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search How to Match 10 Key Success Metrics to Your Blogging Strategy March 4th, 2010 |Written By: Jay Baer | View Comments Tweet If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics. Does anyone care?

Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

As companies have built out their social media teams, the tools those teams use mature, and best practices have been honed. Likes and retweets are fairly hollow metrics when they aren’t put in context. Are those retweets actually converting new customers for your company? Likewise, social marketers are expanding the possibilities of what can be achieved.