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Performance Metrics: Why Your Team Doesn’t Measure Up

Spin Sucks

We talk about the importance of PR and performance metrics a lot here at Spin Sucks. Choosing the right PR metrics to measure , how to find the ROI of PR , and the importance of bringing it all together so your communications campaigns directly influence business goals. Today, I’m going to focus on the internal side of performance metrics. By Laura Petrolino.

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Facebook Announces Several Metrics Updates, Corrected Bugs

SocialTimes Facebook

Facebook Wednesday announced  several metrics -related updates: corrections of several bugs that resulted in inaccurate data, increased third-party verification, more measurement solutions and an internal review process. Through our client teams: We’ll continue to communicate important updates to metrics that impact our partners directly through our partner teams.

Four Metrics for Measuring Social ROI

Mindjumpers

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Following are four of those metrics for measuring social media ROI, which we see as of great importance. 1. Brand Awareness.

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All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics? We’re going to break down all of the social media metrics you need to know. Overview Tab.

How HR Technology Can Increase Your Company’s Bottom Line

The Realtime Report

How HR Technology Can Increase Your Company’s Bottom Line. No company could stay in business long if it doesn’t realize a profit. The higher your company’s profit margin, the larger you can grow and that is of course a given. HR solutions such as those available on xcdhr.com can give your company a much needed boost in profitability by reducing costs proportionately.

The New Social Metrics You Need to Know

Simply Measured

But that’s not the only new metric you should start incorporating in your social analytics arsenal. This metric is important to your brand because it shows you what you’re currently missing: most of the social sharing taking place around your brand. For instance, you click here: #Social tactics from one of the world’s most admired companies: https://t.co/pD1PcvFrgg

Improve Company Culture with Communication

Spin Sucks

It remains mostly true, yet, company culture is something broader and more fantastic. Company’s culture consists of many small details. It is the overall attitude of how things are done, but it’s also the principals on which the company has been founded and is being run. First of all, leadership must have a clear vision of the company’s culture.

Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice&# is a useless PR metric. That means that if your PR team reports that a specific article had 8.2 Are media impressions a useless metric?

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

adamsinger Tweet This Creating a Measurement Plan Adam is part of the education team at Google. So some of the big advertising holding companies are putting money upfront to gain access to better inventory and insights. “ He has real vision for understanding the future of many different companies and industries. Adam also writes a monthly column on analytics for ClickZ.

Why You Need to Set Metrics Before Innovative Ideas

Spin Sucks

Even in companies with a culture of tracking and measuring, there’s a tendency to establish metrics after an initiative has already begun. Measurement before execution will help your team build the proper foundation for your project. Here are three ways that establishing metrics beforehand can set your ideas up for success. Metrics Create Project Clarity.

The 4 Types of Content Metrics That Matter

Convince & Convert

Content cannot be measured with a single metric , because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets: 1. Consumption Metrics. The key is to not stop your metrics train at this depot. Sharing Metrics. Sales Metrics.

Being Prepared with Back-Pocket Metrics

Justin Levy

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Did you leave an impression that will stand out amongst the other team members that executive will speak with today? But keep working at it and find opportunities to share these metrics.

How to Get Your Leadership Team To Blog More Effectively

Convince & Convert

Clarify the Process When it comes to finding content online, people derive value from one simple metric: being helped. In order to get your executive team in line with this method of blogging, here’s what they have to do. Share an editorial calendar with topic ideas that anyone on the executive team can claim. And here’s why. They’re doing it wrong. Give him two. Follow up.

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How Executive Teams Can Improve PR

Convince & Convert

Upper management and the head of PR should also agree on timetables for reaching those goals and metrics to measure progress. Company leadership must understand that favorable press coverage, or any press coverage at all, is not guaranteed and that developing media relationships and implementing a strategic PR plan requires time and resources. PR doesn’t work that way. Accessibility.

Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…

Writtent Blog

Want to learn what 73% of inbound marketers say their #1 metric is? According to the results of the 2015 survey by Gleanster Research, collaborating with Kapost , “3,408 B2B companies indicated the most significant challenge with content marketing is managing the overall content production process.” Key Findings: The top answer was “amazing writers/content teams” (8%).

A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

According to Dragon Search, 61% of customers’ purchasing habits are decided by companies that deliver custom content. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. And why not? Home Tab.

Workplace (Formerly Facebook at Work) Officially Launches Worldwide

SocialTimes Facebook

Workplace brings traditional Facebook features such as News Feed , groups , messaging , Facebook Live  livestreaming, Reactions , search  and Trending  to company networks that are kept separate from Facebook users’ personal profiles. This means that companies will have more ways to access Workplace–by working with our teams directly or via our approved and trained partners.

Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice” is a useless PR metric. That means that if your PR team reports that a specific article had 8.2 Are media impressions a useless metric?

Getting the Most Out of Your Company’s CRM [Infographic]

Idaconcpts

A major challenge of companies using CRMs is that they just focus on getting new customers. Consider this: the probability of selling to an existing customer ranges between 60% and 70%, while that of selling to a new prospect ranges between 5% and 20%, according to Marketing Metrics. Everything is about getting as many new leads as possible and closing them as fast as possible.

Being Prepared with Back-Pocket Metrics

Justin Levy

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Did you leave an impression that will stand out amongst the other team members that executive will speak with today? But keep working at it and find opportunities to share these metrics.

Being Prepared with Back-Pocket Metrics

Justin Levy

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Did you leave an impression that will stand out amongst the other team members that executive will speak with today? But keep working at it and find opportunities to share these metrics.

Why MLB Teams Put So Many Eggs in the Facebook Basket

Convince & Convert

With that as a backdrop, I thought it might be interesting to dig a little into where MLB teams were most active on social media and who was leading the pack. League-Driven Consistency It became clear from a couple of data points that MLB itself has a lot to say about how baseball teams are set up online. Clearly, every team in the league is presented in the same fashion, with the few changes allowed being colors & logos. have to believe that someone at MLB has mandated which channels teams can be present on and which they will not (sorry, YouTube!).

Team 31

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Bringing on and off loading team members as well as mentors is probably the biggest areas of change I have experienced. Now is the time to scale, get more sales and add more team members.

3 Key Roles to Make Your Social Team Scalable

Convince & Convert

The coaches are an organized, recognized group that acts as the hub for all things social media within a company. If there’s already a dedicated social media team in your company, they often form the core of this group and are deeply active participants and advisors. Frontline responders will be the faces of your company. Public relations (PR)? Customer service?

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How to Fight For More Social Media Resources In Your Company

Convince & Convert

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. Is the company making money, saving money or both due to the efforts of you and your team?

Measuring Your Content Marketing Success [Infographic]

Pamorama

The team at Brandpoint , a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Improved social metrics — increased likes, follows, +1s, upvotes, etc. 2. 61% of consumers feel better about a company that delivers custom content. Lower bounce rate.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann  the head of social media for Maersk Line , the world’s largest container shipping company. Read Huge thanks to data-driven social media management software company  Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. It is a global company. Listen Now. Eric, how are you?

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

However, at the same these behaviors can push teams and organizations into cycles of wasted time, mindshare and investment. Be patient when changing mindset within a company that is new to social media and digital marketing strategies and tactics. Metrics to Measure Value of Your Content in the Inspiration Age  (episode 173). As marketers it’s in our DNA to move fast.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

To succeed in today’s connected world, you need to build a community around your company, brand, and products. Facebook Insights (Free) | Facebook’s built-in tool provides Facebook Page owners with metrics around their content. Includes audience identification tools, the ability to streamline workflow, and custom reports. I use HootSuite to manage my company’s Twitter account.

PR Pros Must Embrace the PESO Model

Spin Sucks

But your PR team can do these things better if it uses an  integrated PESO model  and stops thinking of itself only as a brand enhancer and not a business driver. It’s evolving as well, and continues to build beyond just marketing or customer service teams using it. Post once a day to your personal account, your company page, your showcase page and to the groups you belong to.

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Three Tools to Show PR Value

Spin Sucks

When the CMO or some other skeptical business leader wants to know exactly how you’re contributing to the company’s bottom line—from supporting their marketing efforts to elevating leadership visibility—you must be able to show PR value and clear  return-on-investment  in a way that will resonate. There’s a reason some agencies and teams skip metrics and reporting all together.

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Jim Sterne on social media metrics: reach, influence, sentiment.

Social Media Citizens

But I also wanted to know what he thought about all these new metrics and KPIs “social media mavens” are introducing all the time. You ask (survey) people who have been exposed to the messages about a shift in their opinion or attitude about the company and/or the product”. What can be measured and what can’t? But generally, we are looking at ‘impressions’ or reach.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales. Collaboration with the Facebook Data Science Team. On average, if you joined the Facebook Page, you spent about $22 extra on the company. More importantly, the team of researchers didn’t find a single example of a “supercritical diffusion process.”

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6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. Listening helps make sure that the language you’re using as a company is the same language being used by the people you’re hoping to hook. And every company wants to claim innovation, right? Sales. Human Resources.

5 things to measure in social media ROI

Akamai Marketing

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You. What we can measure for social media ROI.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Ways B2B Companies Can Use Location Based Services by Social Media B2B. As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. NLRB Says Companies Can Not Discipline Workers For Posts in Social Media by iMedia Connection.

Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas. Why Most Companies Can’t Yet Handle Great Marketing Technology (Jay Baer). In March I spent almost a week with 10k digital marketers at the Adobe Summit event. They’re not just geeks or technologists.

Social Media: The ROI of Marketing Engagement

Koka Sexton

The most basic and easiest metrics to put in place are counting the number of fans, followers and subscribers you have accumulated over time, or “skill level 1″ as I call it. The sad thing is I come across many companies that do this and it shows. The company executives just dont ‘get it’ or worse, they get it but still don’t see it as a priority to other marketing efforts. Some metrics for social media engagement. Though measuring engagement is fairly straight forward, it takes more work and this is why many companies just dont do it.

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3 Ways to Strengthen Your Marketing Leadership

Convince & Convert

But no matter how smart and fast your marketing team is, it’s only one piece in a larger puzzle that runs your company. Whether you’re part of an in-house team or a member of an agency brought on to assist, it’s your job as a marketer to ensure the rest of the business understands that marketing influences all areas of a company. Be a Leader. highlight to tweet).

Your Client Hates You and You Don’t Even Know it

Spin Sucks

There’s nothing worse for the client than hearing from their account manager, “I don’t know, I’ll have to check with the team and get back to you.”. Not only will you need the right PR tools , you’ll also want to work with other teams handling sales, social media and digital marketing to provide an integrated picture of your results. . By Aly Saxe. Let’s explore that.”. Time = wasted.

Team 51