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Performance Metrics: Why Your Team Doesn’t Measure Up

Spin Sucks

We talk about the importance of PR and performance metrics a lot here at Spin Sucks. Choosing the right PR metrics to measure , how to find the ROI of PR , and the importance of bringing it all together so your communications campaigns directly influence business goals. Today, I’m going to focus on the internal side of performance metrics. By Laura Petrolino.

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How HR Technology Can Increase Your Company’s Bottom Line

The Realtime Report

How HR Technology Can Increase Your Company’s Bottom Line. No company could stay in business long if it doesn’t realize a profit. The higher your company’s profit margin, the larger you can grow and that is of course a given. HR solutions such as those available on xcdhr.com can give your company a much needed boost in profitability by reducing costs proportionately.

Four Metrics for Measuring Social ROI

Mindjumpers

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Following are four of those metrics for measuring social media ROI, which we see as of great importance. 1. Brand Awareness.

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The Single Most Important Social Media Marketing Metric

Convince & Convert

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers! The End of Vanity Metrics.

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

adamsinger Tweet This Creating a Measurement Plan Adam is part of the education team at Google. So some of the big advertising holding companies are putting money upfront to gain access to better inventory and insights. “ He has real vision for understanding the future of many different companies and industries. Adam also writes a monthly column on analytics for ClickZ.

Why You Need to Set Metrics Before Innovative Ideas

Spin Sucks

Even in companies with a culture of tracking and measuring, there’s a tendency to establish metrics after an initiative has already begun. Measurement before execution will help your team build the proper foundation for your project. Here are three ways that establishing metrics beforehand can set your ideas up for success. Metrics Create Project Clarity.

Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice&# is a useless PR metric. That means that if your PR team reports that a specific article had 8.2 Are media impressions a useless metric?

Being Prepared with Back-Pocket Metrics

Justin Levy

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Did you leave an impression that will stand out amongst the other team members that executive will speak with today? But keep working at it and find opportunities to share these metrics.

The 4 Types of Content Metrics That Matter

Convince & Convert

Content cannot be measured with a single metric , because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets: 1. Consumption Metrics. The key is to not stop your metrics train at this depot. Sharing Metrics. Sales Metrics.

How Executive Teams Can Improve PR

Convince & Convert

Upper management and the head of PR should also agree on timetables for reaching those goals and metrics to measure progress. Company leadership must understand that favorable press coverage, or any press coverage at all, is not guaranteed and that developing media relationships and implementing a strategic PR plan requires time and resources. PR doesn’t work that way. Accessibility.

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How to Get Your Leadership Team To Blog More Effectively

Convince & Convert

Clarify the Process When it comes to finding content online, people derive value from one simple metric: being helped. In order to get your executive team in line with this method of blogging, here’s what they have to do. Share an editorial calendar with topic ideas that anyone on the executive team can claim. And here’s why. They’re doing it wrong. Give him two. Follow up.

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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

According to Dragon Search, 61% of customers’ purchasing habits are decided by companies that deliver custom content. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. And why not? Home Tab.

Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice” is a useless PR metric. That means that if your PR team reports that a specific article had 8.2 Are media impressions a useless metric?

Getting the Most Out of Your Company’s CRM [Infographic]

Idaconcpts

A major challenge of companies using CRMs is that they just focus on getting new customers. Consider this: the probability of selling to an existing customer ranges between 60% and 70%, while that of selling to a new prospect ranges between 5% and 20%, according to Marketing Metrics. Everything is about getting as many new leads as possible and closing them as fast as possible.

Why MLB Teams Put So Many Eggs in the Facebook Basket

Convince & Convert

With that as a backdrop, I thought it might be interesting to dig a little into where MLB teams were most active on social media and who was leading the pack. League-Driven Consistency It became clear from a couple of data points that MLB itself has a lot to say about how baseball teams are set up online. Clearly, every team in the league is presented in the same fashion, with the few changes allowed being colors & logos. have to believe that someone at MLB has mandated which channels teams can be present on and which they will not (sorry, YouTube!).

Being Prepared with Back-Pocket Metrics

Justin Levy

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Did you leave an impression that will stand out amongst the other team members that executive will speak with today? But keep working at it and find opportunities to share these metrics.

Being Prepared with Back-Pocket Metrics

Justin Levy

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Did you leave an impression that will stand out amongst the other team members that executive will speak with today? But keep working at it and find opportunities to share these metrics.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Bringing on and off loading team members as well as mentors is probably the biggest areas of change I have experienced. Now is the time to scale, get more sales and add more team members.

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How to Fight For More Social Media Resources In Your Company

Convince & Convert

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. Is the company making money, saving money or both due to the efforts of you and your team?

3 Key Roles to Make Your Social Team Scalable

Convince & Convert

The coaches are an organized, recognized group that acts as the hub for all things social media within a company. If there’s already a dedicated social media team in your company, they often form the core of this group and are deeply active participants and advisors. Frontline responders will be the faces of your company. Public relations (PR)? Customer service?

Measuring Your Content Marketing Success [Infographic]

Pamorama

The team at Brandpoint , a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Improved social metrics — increased likes, follows, +1s, upvotes, etc. 2. 61% of consumers feel better about a company that delivers custom content. Lower bounce rate.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

To succeed in today’s connected world, you need to build a community around your company, brand, and products. Facebook Insights (Free) | Facebook’s built-in tool provides Facebook Page owners with metrics around their content. Includes audience identification tools, the ability to streamline workflow, and custom reports. I use HootSuite to manage my company’s Twitter account.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

However, at the same these behaviors can push teams and organizations into cycles of wasted time, mindshare and investment. Be patient when changing mindset within a company that is new to social media and digital marketing strategies and tactics. Metrics to Measure Value of Your Content in the Inspiration Age  (episode 173). As marketers it’s in our DNA to move fast.

PR Pros Must Embrace the PESO Model

Spin Sucks

But your PR team can do these things better if it uses an  integrated PESO model  and stops thinking of itself only as a brand enhancer and not a business driver. It’s evolving as well, and continues to build beyond just marketing or customer service teams using it. Post once a day to your personal account, your company page, your showcase page and to the groups you belong to.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann  the head of social media for Maersk Line , the world’s largest container shipping company. Read Huge thanks to data-driven social media management software company  Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. It is a global company. Listen Now. Eric, how are you?

Three Tools to Show PR Value

Spin Sucks

When the CMO or some other skeptical business leader wants to know exactly how you’re contributing to the company’s bottom line—from supporting their marketing efforts to elevating leadership visibility—you must be able to show PR value and clear  return-on-investment  in a way that will resonate. There’s a reason some agencies and teams skip metrics and reporting all together.

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16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

Recently an entrepreneur friend of mine called me long distance to pick my brain about what questions should he be asking candidates applying for Social Media Consultant’s position.  I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Your Your first order of business should be to “Google” the company and ascertain their influence and search real-estate-ownership.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales. Collaboration with the Facebook Data Science Team. On average, if you joined the Facebook Page, you spent about $22 extra on the company. More importantly, the team of researchers didn’t find a single example of a “supercritical diffusion process.”

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Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas. Why Most Companies Can’t Yet Handle Great Marketing Technology (Jay Baer). In March I spent almost a week with 10k digital marketers at the Adobe Summit event. They’re not just geeks or technologists.

Jim Sterne on social media metrics: reach, influence, sentiment.

Social Media Citizens

But I also wanted to know what he thought about all these new metrics and KPIs “social media mavens” are introducing all the time. You ask (survey) people who have been exposed to the messages about a shift in their opinion or attitude about the company and/or the product”. What can be measured and what can’t? But generally, we are looking at ‘impressions’ or reach.

3 Ways to Measure Employee Communication

Waxing UnLyrical

As organizational budgets got slashed, she (usually a she) labors alone or in a very small team that’s gotten smaller lately. Our friends in marketing have metrics – this many impressions equals this many prospects equals this much in sales. At one company, we discovered that most of our content was U.S.-centric Measure your intranet metrics. Guest Post by Sean Williams.

5 Ways to Measure Agency Operations

Waxing UnLyrical

But in order to grow, exit, or even stay in business, it’s critical that agencies measure and improve their operational performance with these metrics that matter: 1. Understanding real-time employee capacity allows you to determine whether or not your team is able to take on new clients, appropriately serve current accounts, and determine future hiring decisions for the agency. Conversely,

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Ways B2B Companies Can Use Location Based Services by Social Media B2B. As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. NLRB Says Companies Can Not Discipline Workers For Posts in Social Media by iMedia Connection.

6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. Listening helps make sure that the language you’re using as a company is the same language being used by the people you’re hoping to hook. And every company wants to claim innovation, right? Sales. Human Resources.

How to Fix Your Social Media Marketing Strategy

Convince & Convert

One of the major theses we employ in our social media strategy process is this: Companies should focus more on how to BE social, and less on how to DO social media. (highlight The best social media strategic plans are tools-agnostic , and set forth objectives and metrics that supersede any particular social venue. Step 4: Select Success Metrics. highlight to tweet). Awareness?

3 Ways to Strengthen Your Marketing Leadership

Convince & Convert

But no matter how smart and fast your marketing team is, it’s only one piece in a larger puzzle that runs your company. Whether you’re part of an in-house team or a member of an agency brought on to assist, it’s your job as a marketer to ensure the rest of the business understands that marketing influences all areas of a company. Be a Leader. highlight to tweet).

Social Media: The ROI of Marketing Engagement

Koka Sexton

The most basic and easiest metrics to put in place are counting the number of fans, followers and subscribers you have accumulated over time, or “skill level 1″ as I call it. The sad thing is I come across many companies that do this and it shows. The company executives just dont ‘get it’ or worse, they get it but still don’t see it as a priority to other marketing efforts. Some metrics for social media engagement. Though measuring engagement is fairly straight forward, it takes more work and this is why many companies just dont do it.

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