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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Guest post by Eva Chan. Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Hone your ability to track and analyze metrics. Image credit: Austin Distel on Unsplash. Be adaptable and open to change. Be adaptable and open to change.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The company also recorded a whopping $2.2 The company also recorded a whopping $2.2 Since the guests will be staying at someone’s home, building the appeal here was quite tricky. But today, Airbnb boasts 7.7

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Guest Post by Debbie Friez. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. On the marketing dance floor, influencer marketing is all the craze-because it works. Consumers look to buy from those they trust.

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Sales and marketing alignment for improved business effectiveness

Sprout Social

Differing promotional copy, blog posts, product descriptions and sales pitches may erode consumer trust. This means your company risks losing valuable opportunities to connect with consumers. Instead of different measurement approaches, work together to develop shared metrics. Missed opportunities Dubious prospects buy nothing.

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PR and Social Media Measurement: A Bright Outlook

Waxing UnLyrical

Guest post by Richard Bagnall. Members of the PR measurement trade association also found that more and more clients were waking up to media analysis metrics and how these could be linked to business goals and outcomes, opposed to simply looking at outputs. And the good news didn’t stop there.

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9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

This is a guest post by Ed Baxter. So in this post, I’ll show you how I track my social media campaigns and more importantly, how to prove to clients that it’s worth pursuing. Creating X number of posts/tweets during the campaign. Stop Being Vague – Use Clear, Measureable Goals Before You Start! or facebook.com.

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15 YouTube Video Ideas to Inspire Your Brand’s Channel

Sprout Social

Whether your place of work includes a top-of-the-line gym, a fairytale-inspired castle or a home office, give your viewers a tour of your company’s set up. “Behind the scenes” of YouTube’s influence. First, let’s uncover why building a YouTube marketing strategy is important. Shorts quickly gained over 1.5 Home or office tour.

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