Convince & Convert

AUGUST 6, 2013

Companies that want to become a social business for the sake of “becoming a social business” doesn’t make sense. Deploying internal communities using software platforms like IBM or Jive just because your competitors are doing so is a complete waste a time, money and resources. That’s where I got it wrong. I didn’t continue the story.

Jive 136

Jive Aggregator Collaboration Company 136

Direct Marketing Observations

JANUARY 18, 2011

It’s why companies are so hot on the influencer thingright now-find the influencer and get eyeballs and sell product. That’s kind of jive isn’t it? The thinking is well illustrated by David Armano with his depiction of influencer ripples. What if the content sucks? Yet it’s effective. But it works.

Influencer 221

Influencer Jive Wikipedia Engineering 221

Janet Fouts

FEBRUARY 11, 2013

Some CEO’s can’t create content either, and they let their marketing person do it for them. Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. Is that content the real reflection of the brand and it’s value?

Communities 141

Communities Content Jive Meme 141

Webbiquity SMM

MAY 22, 2012

It’s also a big part of Marketing’s job, and occasionally part of the job of HR, various executives, and product technical experts. ” This was hogwash of course. Sales is Sales’ job. But sales is not the job of Francis in Accounting, Pat in Engineering or Chris in Purchasing.

Jive 101

Jive Yammer Social Networking Training 101

Buzz Marketing for Technology

AUGUST 1, 2008

As Solutions Consulting Manager at Jive Software, Barry has worked with Fortune 500 corporations to establish and execute strategies to develop and grow corporate internal and external communities, including Bank of America, Intel, Cognos, Apple, GE Healthcare, NetApp and more. © Jive Software. Were Here to Help. Barry Tallis.

Jive 100

Jive Communities Collaboration Policies 100

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

Social Media Marketing

APRIL 13, 2011

It is now popular wisdom that Facebook, Twitter and Linkedin are good places for businesses to market their products and services. When it comes to B2B social media uses like privileged discussions between manufacturers and resellers or internal discussions between sales and marketing personnel, you'd need a more intimate social network.

B2B 148

B2B Social Media Jive Committee 148

Convince & Convert

JULY 12, 2011

For example, when a new employee joins a company and wants to start blogging or Tweeting on behalf of the company, a process should be in place that governs training, certification and social media policies. Companies need to first understand what it is they are trying to achieve before thinking about which technology vendor to deploy.

Jive 148

Jive Lithium Social CRM Yammer 148

Proactive Report

JUNE 24, 2010

Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc. There are many monitoring tools on the market now. ViralHeat Read a review.

Filtrbox 68

Filtrbox Tools Jive Netvibes 68

Net-Savvy Executive

MARCH 30, 2011

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

Radian6 85

Radian6 Cymfony Alterian Jive 85

Sprout Social

OCTOBER 24, 2022

Digital marketer (@Rana_kamran43) October 6, 2022. Marketing Tip: The success of your brand won't last If it became known by going viral on social media without having a solid brand personality and strategy. — Sandy Dedeian | E-commerce Marketing (@sandydedeian) October 12, 2022. email marketer. Creativity ?Customer

Social Media Management 89

Social Media Management Questions Social Media Skills 89

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. In social media, it may be more important to market slowly and the right way or not at all.

Social Media 272

Social Media Engagement Forums Policies 272

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. A blogger raises a question about your company’s financial outlook. Salesforce.com ), marketing automation tools and web analytics packages.

Tools 193

Tools Social Media Sysomos Vocus 193

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Reply Ken Wohl February 11, 2010 at 1:08 am In the coming month I’ll be be contacted bloggers that either my company has already built a relationship with or that are within my company’s niche.

Blogger 177

Blogger Press Release Advertising Review 177

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Statistics 226

Statistics Social Media B2B Journal 226

ProBlogger

APRIL 18, 2011

Don’t use PR marketing material. In my case, I have a pretty clear policy that anything I test goes back to the company. I always include a little snippet that simply says “If I’ve written something that doesn’t quite jive, just let me know and I’ll research it and get it fixed”. Do communicate with the company.

Review 44

Review Products How To Jive 44

Viper Chill

APRIL 26, 2010

Not only that, but they’ve helped shape the way that marketers utilise these services and they teach how to do it in an honest, ethical manner. It’s a great place to drive interactions with your company if your corporate website is rather boring and hard to content manage. Use Twitter as your company office hours.

Social Media 80

Social Media Strategy Digg Forums 80

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer 278

Influencer How To Press Release Blogger 278

Proactive Report

JULY 28, 2011

Yes, said 78% of participating executives in the recent study from Jive Software and Penn, Schoen, & Berland. They’re creating dedicated information networks and as a result, consumers have evolved into a connected and more discerning audience with an ‘audience of audiences’ “ Fast Company.

Social Media 89

Social Media Jive Strategy Social Graph 89

Convince & Convert

SEPTEMBER 21, 2010

Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Larger space, more interesting companies, and better production overall. It’s not about anything that’s on your calendar or in any way tied to the norm of interruption marketing.

Social Media 127

Social Media Strategy Conference Eventful 127