Jeff Esposito

APRIL 27, 2012

According to the data his company collected ~89% of Americans are familiar with Twitter. Seven truths about online influence – the word influence is dropped a lot in the social media space. Hope you enjoy the nice weather and catch you next week. While less use the service, it shows that its impact could be quite huge.

Blogger 36

Blogger Twitter Influencer Review 36

Jeff Esposito

JUNE 27, 2011

Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program. 5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

JUNE 27, 2012

Social business will influence internal communications, customer interaction, operations, employee pulse and leadership insights. Company cultures where knowledge sharing is in engrained in the culture, typically leverage social business models to spark innovation. 86% noted that it will be important in three years from now.

Embedding 47

Embedding Study Review Influencer 47

Jeff Esposito

SEPTEMBER 14, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on September 14, 2010 by Espo in Cartoon of the Day , Company Enjoy this post? « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Thanks for visiting!

Social Media 23

Social Media Creative Commons Disqus Comments 23

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

JULY 9, 2010

The email marketing companies started the buying frenzy and other industries have followed suit. How Fast Company Confused Ego with Influence – Now I am not sure if you saw Fast Company’s new campaign, but if you did not, I urge you not to enter. This post offers some thoughts on career choices and if we are settling.

Creative Commons 26

Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

AUGUST 11, 2010

I have run four of these contests for my company and I see them as an opportunity to increase buzz and exposure to potential customers. With that said, social-driven contests are not a good fit for every company. Large brands and companies with established social presences have communities that they can tap into.

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

AUGUST 30, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Happy to be a statistic Written on August 30, 2010 by Espo in Life Usually when I think of statistics, I think of a faceless number that a company uses to prop up a product or service. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

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Statistics Creative Commons Disqus Influencer 31

Jeff Esposito

MAY 20, 2011

The week was really good for me as I did PR for the first time in earnest in the past couple of months and can’t wait to pick up a copy of the Globe to see the business section cover story I netted for the company. Some people and companies pay too much attention to these scores.

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

MAY 20, 2011

The week was really good for me as I did PR for the first time in earnest in the past couple of months and can’t wait to pick up a copy of the Globe to see the business section cover story I netted for the company. Some people and companies pay too much attention to these scores.

Klout 30

Klout Paid Search Analysis Small Business 30

Jeff Esposito

SEPTEMBER 10, 2010

4 Things You Need to Know About Influence – This post has some great food for thought when measuring influence. No matter what the person’s role in the company, they can be a brand ambassador, very good case studies. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Unported License.

Creative Commons 28

Creative Commons Case Study Disqus Influencer 28

Jeff Esposito

AUGUST 26, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social Media Integration for Non-Profits Written on August 26, 2010 by Espo in Company , social media I always like to share presentations that I find interesting. It is even more enjoyable when the presentation can help a great cause and was done by a good friend.

Social Media 27

Social Media Creative Commons Disqus Influencer 27

Jeff Esposito

JULY 22, 2010

Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ). They have all made a living off of their usage in the social space – you can do the same for your company. Trust me, I work in the space every day and have seen results.

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Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

AUGUST 3, 2010

I think to get a well rounded perspective on true influence a combination of SIM, Klout.com , ratio of impressions to feedback, and how often blogs or other sites link need to be all taken into consideration. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? I thought [.] Unported License.

Metrics 28

Metrics Review Social Media Video 28

Jeff Esposito

JULY 6, 2010

Now I am not saying that this is a bad thing as social media is the biggest self-promotional soapbox of all time, but rather show some restraint and practice what the companies doing social well are practicing – the soft sell. Two companies that really offer the right balance are Kodak and Peek. Chances are that there are a lot.

Creative Commons 31

Creative Commons Disqus Price Skills 31

Jeff Esposito

AUGUST 18, 2010

Written on August 18, 2010 by Espo in Geotargeting As geolocation applications, like foursquare , Gowalla and SCVNGR , continue to gain integration with the general public and retailers, we are going to see a lot of cool things from companies benefiting retailers; however that is still a ways away. link] Social-Media.alltop [.]

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Alltop Foursquare Applications Retail 28

Jeff Esposito

SEPTEMBER 3, 2010

– this post truly inspired me as many companies see a new shiny toy with a low entry point in terms of cost as a quick win. This risk vs. reward for companies often overlooks the long-term bond with customers in favor of a quick win. Will you help your company avoid this? This can burn bridges and result in the scorched earth.

Creative Commons 29

Creative Commons Disqus Eventful Social Media 29

Jeff Esposito

JULY 25, 2010

Written on July 25, 2010 by Espo in Company There is no question that Gary Vaynerchuck is a freak in terms of passion and self-motivation. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Thinking of starting a side business?

Creative Commons 26

Creative Commons Disqus Questions News 26

Jeff Esposito

AUGUST 6, 2010

Top 10 Signs You Are the Official Social Media Nerd Of Your Company – It is OK to admit that you are a geek, dork, etc. The big question is: are you the biggest one at your company? blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? All of us are in some way shape or form. I know I am.

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Creative Commons Case Study Disqus Report 26

Jeff Esposito

JULY 30, 2010

Unlike most people leaving a company, the general public liked Frank as he empathized with their problems and helped them get their issues resolved. This is something that companies will have to look at as the space continues to evolve. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

Creative Commons 24

Creative Commons Disqus Campaign Video 24

Jeff Esposito

AUGUST 20, 2010

of all US online ad spending to go toward social networks this year – While this number is big, I wonder if the added spend will see companies pay less attention to the conversation and more to the dollars and cents. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? What do you think?

Creative Commons 31

Creative Commons Disqus Campaign Social Media 31

Jeff Esposito

JULY 8, 2010

Might be impossible, but wanted more @jeffespo to come through during the company intro. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Your pace seems to be close to your natural pace, which is really confident and could, sometimes, be too quick? slide/facts! Really like the confidence and info.,

Case Study 24

Case Study Press Release Creative Commons Disqus 24

Jeff Esposito

JULY 28, 2010

The offer was not from Amazon, or its affiliates, but rather a company called the Golf Warehouse (TGW). Now, instead of replying in an official corporate capacity, the CEO of the company turned the PR headache into a social media nightmare. So I logged onto Amazon and placed my order. Around 4:00 p.m.

Price 51

Price Issues Comments Company 51

Jeff Esposito

NOVEMBER 4, 2011

This one looks at metrics that avoid gamification for companies from Lithium’s Michael Wu. Wasting Time on Klout and Influence Metrics – before all the hoopla that went on with Klout this week (more here , here , here , here and here ) I came across this post from Geoff Livingston.

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Klout Metrics Cost Influencer 33

Jeff Esposito

AUGUST 16, 2010

The PR and corporate team at Target are taking lumps right now that I would not wish on anyone; however how they are dealing with them can help set future precedence for other companies. The Human Rights Campaign is currently asking that the company donate an equal amount of money in support of gay-friendly candidates.

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Issues Policies Reputation Insurance 34