Buzz Marketing for Technology

APRIL 25, 2013

Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall. Adapting to the Age of the Customer requires a new skill set that existing leadership teams don’t necessarily possess. So what does a CDO do?

Marketing 258

Marketing Conference Fashion Mobile 258

Keyhole.co

NOVEMBER 27, 2023

For the sheer size of their range, very few companies stand a chance in front of Samsung. The Samsung Group conglomerate has dozens of affiliate companies under its banner. Founded 54 years ago in South Korea, Samsung’s parent company goes decades back, with roots in Japanese-ruled Korea. million Samsung Mobile on Instagram: 1.4

Curation 52

Curation Social Media Strategy Content 52

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. Your customers and clients need to have a place to come together and share their experiences with your brand. . Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Techipedia: Tamar Weinberg

JULY 11, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. For decades, the key question has been “how valuable is the brand?”

Mobile 191

Mobile Strategy Marketing Insurance 191

Convince & Convert

APRIL 6, 2016

Instead, the key differentiator will be a brand’s ability to deliver the best possible customer experience. From initial customer search to an in-store purchase, the significance of this statement is undeniable. highlight to tweet). Here are four areas to focus on. Connecting Across Channels.

Loyalty 60

Loyalty Company Engagement Data 60

Pixlee

JUNE 3, 2019

What do my customers want? Today’s companies know they’re in the customer experience business, and they’re beginning to recognize how they deliver to their customers is just as important as what they deliver. Customer expectations are constantly changing. Cater Experiences to Digital Devices.

Mobile 71

Mobile Data Loyalty Company 71

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. Quick Links. Neil Patel. Matt Bailey.

Influencer 88

Influencer LinkedIn B2B Industry 88

Webbiquity SMM

JULY 15, 2014

These companies have also made purchases that many people didn’t quite think were obvious, but perfectly made sense in hindsight. Digital Marketing will be about Heightened User Experiences. The giants are taking a page out of science fiction books to develop technology that will heighten and improve user experience.

Yahoo 195

Yahoo Marketing Apple Analytics 195

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! Mobile is the new normal, and businesses are striving to follow this direction so as not to lose the race of winning customers.

Organization 182

Organization Mobile Apple SEO 182

Oktopost

MARCH 25, 2020

It’s certainly been an interesting time for social media marketing strategy, and for globalization. As current events continue to unfold, we’re proud to bring you, ‘The Globalization of Social Media’, an Oktopost discussion series. Listen to the podcast: Or watch the live broadcast: Banks and social media is a big topic.

Social Media 92

Social Media Strategy Banking Marketing 92

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. The (actual) year of mobile. Ubiquity of rich media.

Mobile 105

Mobile Trends Compete Loyalty 105

Keyhole.co

JANUARY 9, 2024

A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. As one of a company’s content marketing managers, it can be easy to let such tasks fall through the cracks. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Social Media Strategies Summit

MAY 24, 2019

And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media.

YouTube 123

YouTube Brands Fashion UGC 123

Webbiquity SMM

MAY 3, 2012

Mobile access to the web has surpassed browser usage. Internet users will access the web through smartphones than through PCs, according to technology site Mashable.com. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • What Can A Mobile Strategy Do For Me?

Mobile 180

Mobile iPhone iPad Training 180

Convince & Convert

AUGUST 25, 2013

You don’t have to be “found” – at least not after initial discovery – because your customers and prospects already know where you are and what you offer. You’re either sufficiently useful at any given moment, and thus can connect with the customer, or you’re not.

Mobile 147

Mobile Apple iPhone Applications 147

Pixlee

JANUARY 4, 2021

In 2020, a crucial lesson surfaced between consumers and businesses: digital customer experience is vital at every level. Companies had to look beyond their customer experience models and pivot their digital marketing strategies to accommodate rapidly increasing online consumer demands.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Pixlee

DECEMBER 15, 2021

billion people use social media globally, and it is only predicted to increase to a massive 4.41 When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. billion in 2025? Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Sprout Social

JUNE 24, 2019

As we evolve our agency offering and build on the learnings and collaboration we’ve had with our founding members, we want to take a moment to recognize these agencies, who offer excellence to their clients in social media day in and day out. B Squared Media. See how Fifty & Five racks 3.7M social messages annually.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Think again.

Social Media 130

Social Media Metadata Flipboard Metrics 130

Convince & Convert

OCTOBER 28, 2015

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. Here are some of the most important ways mobile apps can fuel business growth.

Mobile 60

Mobile Collaboration Small Business Startup 60

Hootsuite

JULY 2, 2019

Or, it can mean that employees share the company culture online. Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. It standardizes how employees share brand content and makes it easier for them to do so.

Social Media 111

Social Media Guidelines HootSuite How To 111

Pixlee

DECEMBER 6, 2021

How do you leverage that type of marketing in the first place? Making waves in the marketing world can be a challenge for all businesses. Fortunately, there’s one marketing strategy you can employ to increase your sales, conversion rates, and level of brand loyalty all in one go. . That strategy is ambassador marketing.

UGC 52

UGC Marketing Influencer Loyalty 52

Socialmedia.biz

JUNE 8, 2018

It seems that there are technological advancements every few months throughout the World. To help you stay up to date on the newest social media trends, there will be many insightful conferences in 2018. These social media conferences will give you the opportunity to network with different social media professionals.

Conference 79

Conference Eventful Social Media Microsoft 79

Adam Cohen

JULY 19, 2010

Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls. When combining social media with other interactive marketing practices, the results can magnify both.

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Talkwalker SM

APRIL 5, 2016

With rising rates of ad blocking, the adoption of mobile-first everything, social media app use, and declining rates of TV viewership, brands and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy.

Influencer 60

Influencer UGC Content Marketing 60

Convince & Convert

AUGUST 15, 2012

The psychology behind what causes people to purchase, and the impact of social and content on that dynamic, is a massive research project (and one we’ll be tackling with The Social Habit project). But one thing we know can be effective are companies that wrap the pitch in information. Whole Foods blog.

Education 126

Education Engagement Brands Delicious 126

Convince & Convert

OCTOBER 16, 2013

You can see it in companies like Uber , that are slowly eating away at the taxi industry. Up in our little corner of the world, we run a company called Breather that’s on the front lines of this stuff. If you are too, you’re always wondering– Great, but how can I use that? It’s happening.

Data 136

Data Startup Hotels Analysis 136

agora pulse

DECEMBER 23, 2019

We asked some of our favorite social media experts to share what they look forward to seeing in social media for 2020. Here’s what got them bright-eyed and excited … Jay Baer: “2020 is going to be the year that brands stop random acts of social. Back to social, and a retreat from media.”

Social Media 92

Social Media LinkedIn YouTube Platform 92

Convince & Convert

MARCH 1, 2016

My new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers launches today and I need your help. There are hundreds of books on marketing disruption (4 from me), but Hug Your Haters is the first and only book about customer service disruption. ” But that won’t work in customer service.

Posterous 60

Posterous Case Study Buy Research 60

Pixlee

JUNE 13, 2017

To get you quickly up to speed, here’s a high-level explanation of what we do: ‘Word of mouth marketing’ and ‘social proof’ have always been some of the most effective forms of marketing. At Pixlee, you’ll have the unique experience of being both. This past holiday season 1 in 9 Americans interacted with Pixlee content.

B2B 44

B2B Team Mobile Authentication 44

Socialmedia.biz

AUGUST 21, 2018

In the fast-paced, technologically advancing digital marketing industry, marketers are constantly changing the way brands, especially B2C businesses, engage with their target audience online. So, how do you make social media an asset to your brand, instead of a liability? Impressive, isn’t it?

Metrics 70

Metrics Social Media LinkedIn Analytics 70

Sprout Social

JUNE 26, 2023

Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel customer experience. It takes a strategic approach, continuous optimization, a customer-centric mindset and a well-planned omnichannel strategy to make it all possible.

Loyalty 121

Loyalty Retail Data Strategy 121

Diva Marketing Blog

DECEMBER 22, 2013

Nope, it''s not a new innovative social network strategy (that would be a miracle of miracles!). Customers would not be coerced into buying what they did not want; however, the real courage was if another store had a better or less expensive product Macy''s would refer customers there. . "We''ll be known as the helpful store.

Social Media 67

Social Media Airlines Film Foursquare 67

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Buffer Social

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

Social Media 70

Social Media Marketing URL Metrics 70

Ari Herzog

SEPTEMBER 27, 2010

Tweeting back and forth with a Verizon Wireless customer support representative last night, I learned data-only monthly plans for the Blackberry are only eligible for hearing-impaired customers. I could have googled the information or called the company’s hotline but I turned to Twitter and received an answer quickly.

Wireless 112

Wireless Airlines Review Banking 112