Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Think ebooks, white papers and even blog posts. Write like you talk.

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. He actually said to me, “No one searches at Google for a recruiting firm.” By Peter Caputa.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter. .

Social Media 176

Social Media B2B Exercises Hubspot 176

Bill Hartzer

SEPTEMBER 21, 2014

You could still get a Manual Penalty in Google Webmaster Tools. Google Knowledge Graph and How to Get In–and a report on the results of my.Com vs. gTLD Domain Name tests. One involves Google Webmaster Tools and manual penalties because of bad links to your site. Less than 10 links to your site? More about this on my post.

Domain Name 97

Domain Name Wikipedia Collaboration Google 97

Convince & Convert

OCTOBER 9, 2013

Because of this, far too many companies fail because they don’t keep their sales pipeline full of highly qualified prospects. Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. No one likes to cold call or cold email. Let’s be clear.

Content 143

Content Proposal B2B Meeting 143

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Disappointing offers.

Social Media 206

Social Media Brands RSS Publishing 206

Convince & Convert

AUGUST 18, 2011

The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service. Too many companies in social media tend to misapply breadth and specificity. Free social analytics white paper.

Social Media 129

Social Media Bookmarklet Analytics Software 129

Twist Image

AUGUST 21, 2012

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. white paper. It is early.

Advertising 102

Advertising comScore Metrics Industry 102

Oktopost

OCTOBER 10, 2022

For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Naturally, different platforms make sense for different companies. Partner with Like-Minded B2B Companies. What Is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 125

B2B SEO Travel Hubspot 125

Social Media Strategery

MARCH 23, 2011

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

Case Study 110

Case Study Team Communities Social Media 110

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. How much more?

List 257

List Organization Tips Newsletter 257

Buzz Marketing for Technology

JUNE 15, 2009

I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? -

ROI 109

ROI Social Media Syndication Embedding 109

Convince & Convert

JANUARY 28, 2014

The closest I eventually got to locating a source for this statistic was a citation I found buried in a document from Google Scholar search: 1997 by Salgado, J.F. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Cooper and I.T.

Statistics 133

Statistics Content Hubspot Marketing 133

Sprout Social

JANUARY 13, 2021

Some companies only need a general idea of where their new customers come from while others need detailed results. It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. First touch attribution model. Use surveys.

Social Media 97

Social Media Marketing Newsletter URL 97

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

Module 100

Module Consultant Course Campaign 100

Idaconcpts

JUNE 4, 2014

Just look at how often Google changes the rules and metrics for SEO! That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. At the same time, though, the web moves fast.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Social Media Marketing

AUGUST 8, 2013

If you have additional links, sources or ideas that might be helpful, I''d encourage you to add some via a comment below or tag me in Google+. LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. These are those links. million a day. It was a win for the brand and the publisher.

Social Media 167

Social Media Nielsen Press Release News 167

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. How much more?

List 217

List Organization Tips Newsletter 217

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. Furthermore, half of all Google+ users are under 25 years old.

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

FEBRUARY 25, 2016

Their timing on the Content Pros Podcast coincides with an exciting new announcement for Yext: Google has now been integrated into Yext’s Power Listings, enabling businesses to manage their Google listings and publish the information to all of the partners. . How Google has let you down and you may not even know it.

Data 60

Data Film API Yahoo 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies. Sponsored White Papers, Webcasts, and Downloads. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Hootsuite

SEPTEMBER 16, 2022

As a result, the company counts 17,000 employees globally, with stores in over 40 countries. Chatbots also enable customers to text directly to nearby stores from Google Maps. Alegria expanded the Acquire license to be company-wide. Source: Acquire White Paper. Decathlon UK nurturing sales opportunities.

Examples 96

Examples FAQ Insurance Retail 96

Webbiquity SMM

FEBRUARY 16, 2016

Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 88% of B2B companies use content marketing.

B2B 110

B2B Social Media Marketing Survey 110

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? The brand wasn’t targeting consumers, but transport companies.

B2B 60

B2B Marketing Microsoft Hubspot 60

Webbiquity SMM

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”)

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Google, Yahoo and Bing aren’t the only places people go to look for information.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” white paper. The people that read your company tweets?

ROI 140

ROI Social Media Social CRM Survey 140

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Post on Google Buzz.

B2B 102

B2B How To Technorati Case Study 102

Convince & Convert

MARCH 19, 2015

Creating good stories is how companies convince preoccupied, information-overloaded consumers there is something worth their time and interest. Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time. The answer: a five-step process that any company can embrace.

How To 60

How To Startup Exercises Meeting 60

Convince & Convert

JULY 26, 2011

Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make money, save money, or both. Thus, blogging presents a serious opportunity cost to the company.

ROI 155

ROI Cost Hosting Analytics 155

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. Make Mobile Your Top Channel Strategy.

Crowdsourcing 132

Crowdsourcing Curata Mobile Content management systems 132

Stay N' Alive

JULY 10, 2011

In a world where anything you want to know is just a Google search away, paying for information is a relic of the past. Just ask any newspaper company. You Google search and post a request on Facebook for recommendations from your friends. You quickly trust this company because they look like experts and they are so helpful.

Trends 99

Trends Instant Messaging Review Cost 99

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Retail Education Airlines 132

Writtent Blog

MAY 20, 2014

I would have expected company-centric content to have figured as the top or second-to-top topic, but instead it retains third place. Google+ is Set to Gain Huge Popularity with Marketers. <sarcasm>No, of course not</sarcasm> With research that just can’t be denied, Google+ is an unofficial ranking factor.

Trends 95

Trends Content Marketing Curation 95

Kikolani

JUNE 20, 2012

Increasingly, when companies want to hire a freelancer, they don’t ask around their network. I’m talking big, well-funded companies with fat freelance budgets. I mean Fortune 500 companies, fast-growing startups, and major national magazines. Be sure to follow Kristi on Twitter , Facebook , and Google+.

LinkedIn 126

LinkedIn How To Skills Retail 126