Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. For example, alcoholic beverage company Diageo uses AI to get real-time forecasts of customer demand, commodity prices and creditor payments.

Sentiment 101

Sentiment Analysis Patterns Price 101

Convince & Convert

MAY 23, 2014

Such a large company presents many opportunities for engagement – at the global, national, regional, and local levels – but those layers come along with many complications. via Walmart on Facebook Chad’s three-person team manages the Walmart blog , its Google+ presence , its Pinterest page , and 7 Twitter handles.

Company 142

Company Social Media Sentiment Journal 142

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. For example, you might find your competitor gets consistently get good reviews on Google about their customer service. What are they posting on social media? What’s their email marketing strategy?

Sentiment 93

Sentiment Metrics Analysis Trends 93

Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Track the sentiment for certain hashtags A solid social media strategy also tracks how people feel about the content you’re putting out.

Hashtag 98

Hashtag Analytics LinkedIn Content 98

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike. But again, conversations relevant to your reputation go far beyond managing Google reviews.

Reputation 93

Reputation Sentiment Analysis Notification 93

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Results can vary wildly based on company and intensity of feeling. Hell, 12.7% We like Visible a lot.

Sentiment 88

Sentiment Sysomos Crowdsourcing Visible Technologies 88

Convince & Convert

JUNE 19, 2014

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.

Trends 152

Trends Google Data Curation 152

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. While you are already using Google Analytics, it is not always easy to visualize what really attracts your site visitors’ attention and what attracts them. Create new tracking, every time you have a new ad.

Advertising 108

Advertising Social Media Strategy Tools 108

Hootsuite

MAY 21, 2020

Google Alerts. Google Alerts lets you monitor the entire web for mentions of your company, your competitors, or other relevant topics. Just sign into your Google account, go to the Google Alerts page, and type a keyword or phrase into the search box. Talkwalker. Reddit search. Reputology. Hootsuite RSS Syndicator.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

MARCH 10, 2022

Brand awareness/brand sentiment. Otherwise, you’ll need to track them through Google Analytics or your CRM software through tracking links. Social listening to measure brand sentiment and share of voice: A great social listening tool can help you measure share of voice. With some, you can even perform a sentiment analysis.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 101

Reputation System Brands Knowledge Base 101

Keyhole.co

JANUARY 15, 2024

It’s easier than ever to call out individuals and companies for shady behaviors. Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand.

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies.

Social Media 120

Social Media Sentiment Data Team 120

Keyhole.co

NOVEMBER 17, 2023

The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees. How did the company do this? The company responded right away and made it their business to fix the issue for the passenger.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Brand sentiment Brand sentiment in influencer marketing will be another key influencer marketing metric in 2024, driven by two key factors: Beyond vanity metrics: Likes and shares tell only part of the story.

Metrics 52

Metrics Influencer Sentiment ROI 52

Keyhole.co

MARCH 30, 2023

Improved customer service: By using brand monitoring tools , companies can quickly respond to any negative comments or complaints that customers may have. For example, if someone tweets at Domino’s Pizza that their pizza was cold, the company can respond and offer to make it right. Filter posts and see the respective sentiments.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Janet Fouts

MAY 30, 2012

There’s been a lot of noise about Google+. Personally I’ve got a love/hate relationship with Google+. I’ve noted before that the Google+ Business pages may not be for all brands, some have built their Google+ pages and done quite well, but maybe not well enough to ax that Facebook page just yet.

Google 133

Google Social Media Sentiment Conversation 133

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Oktopost

DECEMBER 22, 2019

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Oktopost specializes in social media management for B2B companies.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. YouTube’s brand safety features are consistent with those available through Google search and display ads.

Reputation 127

Reputation Tools Brands How To 127

Dave Fleet

NOVEMBER 9, 2016

Richard correctly argues that companies can learn from this and, by adopting similar approaches, can derive similar benefits from reaching their stakeholders directly through digital channels. Sentiment and conversation trends matter. This got me thinking on some other lessons and reminders we can take from this election.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Google Analytics.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Think about it: Every team in your company is full of experts. Valuable insights they make look at include: Customer sentiment. How customers interact with the company’s content, products or services.

Collaboration 118

Collaboration Social Media Team Sentiment 118

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 87

Team Tools Marketing Hubspot 87

Sprout Social

SEPTEMBER 10, 2020

Companies that invest in UX score a huge ROI. You might have heard this one before: for every $1 a company spends on UX, they see a return of $100. The takeaway here is that most companies are blissfully ignorant of their UX problems. Again, companies that prioritize personalization and ease-of-use have so much to gain.

Tips 124

Tips Sentiment Marketing Real Estate 124

Oktopost

APRIL 11, 2022

Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. For example, let’s say customers are placing Google searches that are relevant to your brand, but most of them end up going to a competitor’s site rather than yours.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

JUNE 27, 2023

Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers. Google My Business GMB is another popular platform for local businesses to gain customer feedback.

Review 125

Review Brands How To Analysis 125

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Buzz Marketing for Technology

FEBRUARY 27, 2013

At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Other companies are also creating new ways to leverage this supercharged special character.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Firebelly

DECEMBER 4, 2012

By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. There are, however, companies that make mega mistakes for millions to see. Here are eight disasters from 2012….

Nielsen 241

Nielsen Social Media Statistics Sentiment 241

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? One way is through brand advocacy. Is brand advocacy right for you?

Brands 125

Brands ROI UGC Authentication 125

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Google Page Rank for branded and unbranded terms. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350

Analytics Social Media Trendrr Digg 350

Keyhole.co

DECEMBER 13, 2023

Keyhole With over 6,000,000,000+ posts analyzed, Keyhole boasts of big-wig brands such as Google, Spotify, L’Oreal, and Mashable. Their website lists tools and services categorized by department, industry, and company type. Larger companies can choose a custom Enterprise plan. The Business package starts at $739/month.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Convince & Convert

NOVEMBER 16, 2023

Fortunately, thanks to my employer, NetLine , being a sponsor (and sister company) of the event, I made the trip down to DC. Keynote speakers like Elizabeth Banks, Ann Handley, and Andrew Davies echoed this sentiment, emphasizing the irreplaceable human element. I may have gotten my start in social, but I know what fed the machine.

Content 78

Content Marketing B2B SEO 78