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The 9 best reputation management services for your brand in 2024

Sprout Social

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. 9 best reputation management services for your brand You might have different reputation management needs, depending on your industry and company size.

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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. For example, alcoholic beverage company Diageo uses AI to get real-time forecasts of customer demand, commodity prices and creditor payments.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

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111 Time-Saving Keyboard Shortcuts for Social Media Managers (PC and Mac)

Hootsuite

Search for positive brand sentiment Tweets: :) + your company name (or any other term). Search for negative sentiment Tweets: :( + company name. Wildcard Google search: Add * to the end of your search phrase to find keywords related to your search phrase. If you have an older Mac, give it a try. Send a DM: M.

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The 47 Best Twitter Tools to Use in Your 2022 Marketing Strategy

Hootsuite

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. See demographic data, sentiments, and what users are saying and to whom. SocialBearing.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. YouTube’s brand safety features are consistent with those available through Google search and display ads.