Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 111

Brands How To Sentiment Metrics 111

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. Hell, 12.7% Powerful mechanism. We like Visible a lot.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. » google plus'

Google 167

Google Sentiment Marketing Resources 167

Forbes Social Media

SEPTEMBER 21, 2018

Google does this with a sentimental, stop motion animated Google Doodle. Right now is the right time to celebrate Fred Rogers and his iconic children's television show, Mister Rogers Neighborhood.

Google 81

Google Sentiment 81

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike. But again, conversations relevant to your reputation go far beyond managing Google reviews.

Reputation 98

Reputation Sentiment Analysis Notification 98

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 106

Sentiment Analysis Patterns Price 106

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. Hell, 12.7% Powerful mechanism. We like Visible a lot.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Sprout Social

NOVEMBER 21, 2023

For example, you might find your competitor gets consistently get good reviews on Google about their customer service. Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors. This could be sales targets, customer satisfaction scores, the number of sign-ups or engagement rates.

Sentiment 98

Sentiment Metrics Analysis Trends 98

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Hootsuite

NOVEMBER 7, 2023

Track social sentiment in real time. With integrations from the Hootsuite App Directory , you can even monitor conversations on Reddit, Google My Business, and multiple online review sites. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

NOVEMBER 30, 2023

For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Online reviews also give you insight into brand sentiment. how the public feels about their brand).

Analysis 106

Analysis Sentiment Marketing How To 106

The Realtime Report

APRIL 3, 2014

Google Plus: 343 million monthly active users. In Converseon’s recent analysis of direct user interactions with leading brands on Facebook, Twitter and Google Plus, “exactly one-fifth of user interaction on both Facebook and Twitter was negative.” Google Plus: 53% positive, 29% neutral, 18% negative.

Social Networking 170

Social Networking Sentiment Brands Twitter 170

Sprout Social

MARCH 28, 2024

Track the sentiment for certain hashtags A solid social media strategy also tracks how people feel about the content you’re putting out. For example, creating a Listening Topic in Sprout Social will enable you to analyze the topic’s most common keywords and hashtags and see a breakdown by sentiment for related keywords and hashtags.

Hashtag 104

Hashtag Analytics LinkedIn Content 104

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. version of Google.

Google 167

Google Adwords Marketing YouTube 167

SocMed Sean

JULY 2, 2017

When you switch over to the conversation in mobile, however, viewing that sentiment doesn’t register as having read the message, which causes the sentiment to remain in unread status, causing the new message icon to recur over and over. This happens to me about every 6 months and I have to figure out why it’s happening.

Notification 267

Notification Sentiment Facebook Mobile 267

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Brand-specific conversations give you more visibility into customer experiences and brand sentiment. You can even measure brand sentiment and quickly identify reputational risks. Individual plans start at $9/mo.

Tools 113

Tools Tweetdeck Brands Sentiment 113

Convince & Convert

JUNE 19, 2014

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.

Trends 149

Trends Google Data Curation 149

Convince & Convert

NOVEMBER 30, 2023

Create a separate alert to get notified of your brand’s mentions with positive sentiment and collect those updates for future reference when you are fine-tuning your ad copy or looking for new ideas to position your brand when advertising on social media. Surely, your response would be “yes”, because you spend money on attracting that click.

Advertising 105

Advertising Social Media Strategy Tools 105

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 98

Sentiment Analysis Tools API 98

Oktopost

MARCH 10, 2022

Brand awareness/brand sentiment. Otherwise, you’ll need to track them through Google Analytics or your CRM software through tracking links. Social listening to measure brand sentiment and share of voice: A great social listening tool can help you measure share of voice. With some, you can even perform a sentiment analysis.

ROI 174

ROI B2B Social Media Brands 174

Keyhole.co

FEBRUARY 8, 2024

Brand sentiment Brand sentiment in influencer marketing will be another key influencer marketing metric in 2024, driven by two key factors: Beyond vanity metrics: Likes and shares tell only part of the story. This can reveal deeper insights beyond simple sentiment polarity.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 115

Brands Sentiment How To Analysis 115

Janet Fouts

MAY 30, 2012

There’s been a lot of noise about Google+. Personally I’ve got a love/hate relationship with Google+. I’ve noted before that the Google+ Business pages may not be for all brands, some have built their Google+ pages and done quite well, but maybe not well enough to ax that Facebook page just yet.

Google 133

Google Social Media Sentiment Conversation 133

Hootsuite

MAY 21, 2020

Google Alerts. Google Alerts lets you monitor the entire web for mentions of your company, your competitors, or other relevant topics. Just sign into your Google account, go to the Google Alerts page, and type a keyword or phrase into the search box. Talkwalker. Reddit search. Reputology. Get the free guide right now!

Social Media 145

Social Media Tools HootSuite Sentiment 145

Hootsuite

APRIL 25, 2024

You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Google Alerts Google Alerts is a valuable, free tool for marketers to stay informed about industry trends, influential authors, and significant events. As a free tool, Google Alerts comes with a few limitations.

Curation 80

Curation Social Media Management Tools Social Media 80

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Convince & Convert

NOVEMBER 5, 2014

If the sentiment is negative, that interaction will have much less weight assigned to it than if it’s positive. It’s happening already on Google – Type in “Steakhouses” in Maps, and it’ll show you all the steakhouses around you. But at the top will be the steakhouses your friends have visited – if their sentiment was good.

Sentiment 167

Sentiment Hotels Marketing Conference 167

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What is social listening? What are social listening tools?

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

Analytics 86

Analytics Conversation Brands Sentiment 86

agora pulse

NOVEMBER 10, 2020

Google Analytics. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. With Brand24 analytics, you can monitor audience sentiment, improve customer service, and asses the impact of your marketing campaigns.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

NOVEMBER 30, 2023

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

JANUARY 9, 2024

Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies. For example, Sprout’s sentiment analysis features analyze incoming messages and classify customer sentiment toward your brand keywords as positive, negative or neutral.

Social Media 126

Social Media Sentiment Data Team 126

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

MAY 11, 2023

Their continued accreditation speaks to the many initiatives Google has taken to ensure advertisers get the most out of their investments in the network. YouTube’s brand safety features are consistent with those available through Google search and display ads. Analyze how people respond to your organic posts and paid ads in one place.

Reputation 132

Reputation Tools Brands How To 132

Ignite Social Media

OCTOBER 6, 2022

Channel Breakdown Average Duration Time Topic Analysis Topic Focus Issues Emotion Context Significant Terms Sentiment Breakdown Total Contacts Made (by Team Member) . It uses some data points such as: . Khoros pricing details .

Social Media Management 122

Social Media Management Review Social Media Tools 122