Bill Hartzer

OCTOBER 10, 2023

To illustrate the variations in brand suitability preferences among different brands, consider the contrast between a toy company and an adult clothing company: the content these two brands find suitable for their ads to be placed next to may differ significantly.

Instagram 165

Instagram Brands Collaboration Facebook 165

Jon Loomer

DECEMBER 18, 2023

Industry Some industries are naturally easier than others when it comes to attaining a high level of success with Meta ads. That doesn’t mean that you should avoid a challenge, but understand how industry impacts expectations. Meta ads are challenging for service companies that you only need at unexpected times.

Construction 186

Construction Advertising Industry API 186

Buffer Social

AUGUST 23, 2018

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. – Company description.

LinkedIn 104

LinkedIn Company Tips RSS 104

Keyhole.co

JULY 20, 2023

The pricing is steep for smaller companies and organizations. One advantage of Brandwatch over Google Alerts is that it offers more advanced features, such as advanced sentiment analysis, in-depth analytics, and the ability to pinpoint key influencers in your industry. all in one easy-to-use dashboard.

Industry 52

Industry News Google Brands 52

Oktopost

SEPTEMBER 21, 2023

Expanded reach: People follow people rather than companies. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). And if going door-to-door is obsolete (and legally questionable) – why not show up on their social feeds every morning of every day instead?

Examples 136

Examples B2B ROI Analytics 136

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim. Content ideas for social media and the beauty industry. View this post on Instagram. How-to’s and tutorials.

Industry 102

Industry Social Media Hashtag Instagram 102

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Here are some simple tips that should be kept in mind regardless of your business or industry. Fast forward to 2010, and every business owner knows that they absolutely need a website because this is the window into their company that most customers and clients will see before any initial contact is made. What’s your goal? Real Estate.

Industry 231

Industry Real Estate Social Media Travel 231

Sprout Social

DECEMBER 5, 2023

Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations? We asked social professionals outside of the majority demographic to weigh in, and got their take on what’s amiss in the industry and how we can chart a more inclusive path forward.

Social Media 123

Social Media Survey Education Team 123

Buffer Social

DECEMBER 9, 2021

While a brand isn’t necessarily a tangible thing, it’s important for connecting with customers, shaping their perception of your company, and building trust among them. With that in mind, here’s a step-by-step process that companies of any size can use to create a standout, memorable brand.

Company 84

Company Brands Apple Small Business 84

Buffer Social

JANUARY 3, 2023

There are also companies you follow, sponsored content, and other posts that we believe you may be interested in. To influence what you see on your feed, we recommend you follow people and companies you want to hear from, and engage with their content when it interests you. What shows up in my Feed on LinkedIn, and why?

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

B2B 119

B2B Influencer Brands Marketing 119

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Keep reading to uncover the four key steps Ugly has taken to build an industry-disrupting, global business in under five years…. Build a unique brand.

Industry 74

Industry Meme Survey Authentication 74

Unmetric

MARCH 22, 2016

About 6 months ago when Instagram rolled out ads globally , it was almost certain that the social network would follow the path of its parent company, Facebook, and you can't expect to have free lunch for ever. What you’ve been hearing is true; Instagram will soon be adopting the algorithmic newsfeed.

Feed 72

Feed Feedly Instagram Compete 72

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. They started with the crisis in health care, an industry that consumes an astonishing $1.8

Company 279

Company Health Care Energy Groups 279

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Fortunately, plenty of smart folks can provide the answers: higher ed thought leaders who regularly post about what’s happening in the industry (and what it means for people like you). Liz Gross Who Are They?

Marketing 240

Marketing Education Forums LinkedIn 240

Sprout Social

OCTOBER 11, 2022

Focus on relevant topics that will help your community approach common industry challenges. Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture. Employee experiences are the most compelling examples of your company’s culture. Social media posts.

Strategy 132

Strategy Content Curation Press Release 132

Small Business Mavericks

APRIL 17, 2011

A media company. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc. Look and see what is not being provided in your industry online and provide that. One Response to “Are You A Business Or A Media Company?&#

Company 142

Company Wiki Case Study Press Release 142

Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. From there, make a shortlist of industry-specific hashtags and test them to see how they affect performance. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed?

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Sprout Social

SEPTEMBER 6, 2023

This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. How to create a LinkedIn Business Page How to manage a LinkedIn Company Page What is a LinkedIn Business Page?

LinkedIn 115

LinkedIn How To Collaboration URL 115

Keyhole.co

MARCH 24, 2024

So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? The company also recorded a whopping $2.2 That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. But today, Airbnb boasts 7.7 billion in revenue in 2023.

Communities 59

Communities Social Media Strategy UGC 59

Ignite Social Media

JULY 7, 2021

The value of this trend was quickly snatched up by organizations and companies for their own purposes. For every social media platform, evolving to keep up with audiences and competitors is a part of the industry. Every Friday, tag a user you think is worth a follow to help create community and build networks on Twitter.

Trends 180

Trends Social Media Feed Feedly 180

Direct Marketing Observations

JANUARY 12, 2018

Knowing your industry backwards and forwards becomes one of your biggest strengths; and yes, ideally industry expertise should extend from the c-suite all the way down to the lower junior or new hire levels. What makes your company and its products or services better or different? What does your company not do well?

B2B 276

B2B Influencer Conversation Social Media 276

Buffer Social

DECEMBER 14, 2023

Share news related to your industry Keeping your audience informed about the latest industry news not only positions you as a knowledgeable source but also provides value to your followers.  Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights.

B2B 117

B2B Trends Social Media UGC 117

Buffer Social

JUNE 18, 2018

” This Foster Coffee Company credo isn’t just a brand statement. Foster Coffee Company now has two thriving locations in Michigan, where people gather to drink great coffee, work, converse, celebrate the local community and build relationships. Too busy to read? Just click the play button below to listen to this post.

Communities 95

Communities Company Social Media Case Study 95

Convince & Convert

DECEMBER 15, 2023

Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry. You can use industry-standard keywords and grab attention with your distinct achievements. Aim for three to five in each post.

SEO 157

SEO Social Media Strategy Hashtag 157

Sprout Social

MARCH 4, 2021

So you may Retweet posts from influential industry names in the industry or you could even share user-generated photos on your Instagram Stories, with permission of the original content creator. For SEMrush, its social media curation strategy involves sharing insightful and relevant blog posts from reputable names in the industry.

Curation 141

Curation Data Content UGC 141

Hootsuite

MAY 29, 2020

As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. And while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement. Even more people trust a company technical expert (65%). We’re here to help !

LinkedIn 140

LinkedIn HootSuite Skills News 140

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

SEPTEMBER 21, 2023

Expanded reach: People follow people rather than companies. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). And if going door-to-door is obsolete (and legally questionable) – why not show up on their social feeds every morning of every day instead?

Examples 62

Examples B2B ROI Analytics 62

agora pulse

JANUARY 6, 2021

Then look over industry or competitor hashtags and join the conversation or follow relevant accounts. Even if your upcoming campaigns are under control, I still recommend taking a few minutes each day to review what’s coming up for your company or clients. Read Industry News. Make a note to tackle any time-consuming tasks later.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Hootsuite

MAY 31, 2023

Try using prompts like: Create a three-month social media strategy for an organic snack company. The company is active on Twitter, Facebook, TikTok, and Instagram. What are some creative ways our company can better showcase our products on social media? What metrics should we track to measure social media success?

Social Media 140

Social Media HootSuite How To URL 140

Sprout Social

SEPTEMBER 30, 2022

Social selling challenges the transactional experience customers and companies traditionally experience, leading to more natural relationships with leads. Social selling is the fastest, most organic way to get your name and your company’s name out there. Expand your network. Your comments will appear on hundreds of people’s feeds.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

NOVEMBER 17, 2022

Here are 20 broken down by industry to help you get inspired and improve your video strategy. Sharing facts about issues your company cares about is an easy, effective way to present your brand values. Krystal is headquartered in metro Atlanta, a city known for its entertainment industry. more engaging than long-form videos.

Types 118

Types Instagram Brands Collaboration 118

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. And employees want to post about their companies. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

Buy 94

Buy Curation Statistics Survey 94

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Ignite Social Media

DECEMBER 11, 2018

Admins of business profiles can now categorize their own page with hashtags in order to monitor relevant posts coming from their audience and others within their industry. This gives these admins the opportunity to track industry trends and topics so their business can be involved in conversation s. Facebook Tests Keyword Blocking.

Social Media 122

Social Media Posterous Feed Feedly 122