Trending Sources

Top B2B Instagram Feeds You Should Follow Today

Visually SM

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. DoMore. Microsoft. Number of followers: 39,000.

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How to Stay Relevant in an Algorithmic Instagram Feed

Convince & Convert

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. While this is something that its sister company, Facebook, has done for a while, it didn’t stop people from freaking out. What an Algorithmic Instagram Feed Means for Marketers. Marketers need to up their game now. Gamers.

Media Companies’ Reach Per Facebook Post Plummeting in 2016 (Study)

SocialTimes Facebook

Facebook has introduced several features and initiatives aimed at boosting the presence of media companies  on the social network, so why are those media companies seeing their reach per post nosediving? However, that strategy proved unsuccessful, as those media companies’ pages saw average reach per post sink, dropping by 42 percent in May compared with January.

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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. This is the algorithm that controls what you see in your News Feed when you log into Facebook. And you would be surprised what I hear. Also more advanced techniques like Polls, Promotions and Contests.

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Companies Invest More in Social Media Marketing in 2014

Unspoken

One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Companies are being forced, whether they like it or not, to put more and more of their marketing funds towards social media outlets. Crisis Coverage: How Should Companies Handle Social Media?

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy. Great companies run SAP, not just great big companies. Fast Company Features.

50 Tips to Make Your Company’s Blog Rock

Spin Sucks

This blog post idea was shamelessly stolen from  Jeff Bullas  and “ 30 Tips To Make Your Company’s Blog Rock.” 50 Tips to Make Your Company’s Blog Rock. Subscribe to  SmartBrief  newsletters, RSS feeds, and  Google alerts  in order to find ideas for new content. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas.

From Conversation Company to Optimization Organization

Conversionation

A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. Again, feel free to comment. Indeed: “Join the conversation.”

Instagram is bringing the algorithm to its feed, but don’t panic yet

Unmetric

In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. About 6 months ago when Instagram rolled out ads globally , it was almost certain that the social network would follow the path of its parent company, Facebook, and you can't expect to have free lunch for ever.

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How to Improve Your News Feed Ranking on Facebook

Mindjumpers

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. This is great news for companies, as it goes to show that their efforts on Facebook are not wasted! Tweet.

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What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed

Kikolani

So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this! Tired of people who feed their tweets in as Facebook updates? Good stuff! Review All Tags.

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LinkedIn Launches Status Updates For Companies

Mindjumpers

Tweet LinkedIn recently announced a new feature called ‘Company Status Updates’, which allows companies to share recent happenings like breaking news about the company, employee moves and relevant job openings or latest on their products and services. Professionals would start seeing status updates shared by the company on their homepage news feed.

Instagram’s New Algorithm – What You Need to Know

Mindjumpers

Last week, it introduced its very own algorithm, following in the footsteps of Twitter and its parent company Facebook. It begins with co-founders Mike Krieger and Kevin Systrom explaining that “on average, people miss about 70% of the posts in their Instagram feed” , which may be alarming to some. As general guidance, it may be efficient to stop thinking about news feeds as stories.

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Online Tools that Help with PR

Spin Sucks

Feedly. Feedly is a user-friendly place to store your blog and news subscriptions. When they publish something new, you’ll see it in your Feedly page and can read and share from there. Set up alerts for your name, the company name, and your brand or product names. Once By Gini Dietrich Running a small business isn’t easy. This is both good news and bad news.

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6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application. But since, the company has shifted gears and now offers Blastfeed as an enterprise filtering solution. Five feeds??? Last100.

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Content Distribution: Eight Ways to Gain New Readers

Spin Sucks

RSS Feed. This is why you’ll set up an RSS feed. will use a tool such as Feedly or Flipboard to get their content delivered to them daily, but without the hassle of filling their inbox. also am testing (just started last week) sharing other types of content on our company page to see if that will increase engagement there. Social Share Buttons. told you. Email.

On The Death Of Google Reader

Waxing UnLyrical

Really, that’s what any good company does; cut the dead weight. But is this just a sign of RSS feeds becoming a part of Internet Past? Before Google announced they were shutting down Reader , I hadn’t looked at my feed in months, maybe a year, or more. ” This is mainly because  Twitter has become my RSS feed over the last couple of years.

How Companies May Pay You to Use Facebook

Ari Herzog

The above screenshot is taken from one of my Facebook friend’s walls. I saw it on my news feed among other friends’ updates of this and that that they wanted to share with me. Clicking the link, I learned about sponsored stories and how companies and brands can choose to pay select Facebook users for the privilege of sharing that brand page with their friends.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders. viralWoot

Four Ways to Fight Content Thieves

Spin Sucks

Tools such as Yoast (a WordPress plugin), FeedBlitz (an RSS feed and email subscription service), and Genesis (a WordPress theme) automatically create that sentence for you so it appears any time someone scrapes your content. When you use FeedBlitz or other software for your RSS feeds, it allows you to get creative with what appears in your footer. Every day. You know what he said?

Top social networks: Guide to images for company pages

The Way of the Web

If you’re updating your company logos, re-branding, or simply want to change images to give your page a refresh, then it’s important to ensure you know the right image dimensions, file sizes and positioning for each social network. When designing a Background Image, remember that the navigation menus on a Twitter profile will take up significant space beside the Twitter feed.

PR Pros Must Embrace the PESO Model

Spin Sucks

While the algorithm at Facebook keeps changing so only those who pay get their content to show up in the news feeds of their followers, you don’t want to ignore your page. Post once a day to your personal account, your company page, your showcase page and to the groups you belong to. On  Feedly , create a list of bloggers to watch. This is good, but it also means change.

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Are YOU a Social Asset to Your Company? Are Your Employees?

Stay N' Alive

With no content whatsoever on the profile, and solely the link to that individual''s profile, the organization saw a 300% increase in traffic on the individual articles written by those individuals on the company''s website. You see the same with Facebook as they try to penalize "memes" and other brand-focused spam in the News Feed. The focus is no longer on your brand.

How Tampon Company Kotex is Real Online

Ari Herzog

Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. Please continue reading How Tampon Company Kotex is Real Online and leave a comment if inspired. Media

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. could go on for hours on this. I am half inspired to do this in my own area even though we have a very successful international company. Why did you focus primarily on search? London Hotel.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. But WikiBrands by Mike Dover and Sean Moffit ties all the necessary components into a social media strategy together with some helpful tactics. 

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Rather than interrupting prospective customers with content they generally didn’t want (product pitches) while they were consuming content they did (entertainment or news), content marketing entices targeted buyers with entertaining (consumer) or informative (b2b) content that also happens to reflect the company’s brand messages or product/service strengths. ’ Yawn. Adam T.

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

Quick, type in your company name in Google. Does your company show up for the first listing? If you’re company isn’t dominating the first page of Google search results for your own company name, you have an Internet visibility problem. Consider these statistics: 86% of B2B companies are using social media, compared to 82% of B2C companies. Maybe, maybe not.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

Here are 5 quick tips that you can easily implement today to get your company dominating on social media (if you want even more tips, check out our book with over 80+ pages of social media advice for social good companies )… Hint: All of these 5 tips are things you can do on your own (without the need to hire additional staff/contractors) in just a few minutes a day!

How Small, Fast-Moving Companies Use Social Media

Proactive Report

We all know that most companies are using social media now.  500 and then random interviews with executive at companies on the list to get more in-depth data.   What kind of companies are on the Inc. They’re new, fast-moving small companies. Their Twitter feed is full of awesome content captured by their product. 500 list? Favorite Social Media Platforms.

5 Strategies for Boosting Engagement on Instagram

Convince & Convert

A recent update to Instagram’s feed sorting got marketers worried. You probably don’t have hundreds of National Geographic photographers on staff at your company, but with a little diligence, you too can create a beautiful visual story of your brand. Social Media Strategy algorithmic feed audience engagement instagram Social Media Marketing social media strategy

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. Read The RSS feed is: [link]. very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Jay: Is that in case, not in your case, but in case a car company goes out of business before the model exists?

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. Read The RSS feed is: [link]. very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Jay: Is that in case, not in your case, but in case a car company goes out of business before the model exists?

How to Structure a Successful Planning Session

Spin Sucks

State of the Union When you’ve settled in to your meeting spot, start by going over everything that’s happened within your company since your last meeting. Feed the Soul Food fuels the brain! The afternoon should be all about translating the knowledge and expertise of your team into processes and solutions to alleviate your company’s biggest problems. Please. What’s Next?

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann  the head of social media for Maersk Line , the world’s largest container shipping company. Read The RSS feed is: [link]. Huge thanks to data-driven social media management software company  Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. It is a global company.

Socially Speaking What do YOU expect from brands and companies using social media?

Akamai Marketing

Conversely, we all have our own expectations about what a brand/company does with their social media profiles. If there is one thing I’ve learned from my various social media audiences, its that you too have opinions about the care and feeding of social media persona. Today, I’d like to invite you to share, what YOU expect and want to see from brands and companies using social media. Tell me your peeves, your dreams and your ideas about how brands/companies use social media. I’m really curious about your thoughts. You sometimes agree with me.

Understanding EdgeRank [infographic]

Mindjumpers

In the infographic, Facebook’s news feed product manager, Will Cathhart, has broken down the algorithm into 4 main social factors. 1. This is something that companies and organizations need to adapt to and also why their usual marketing messages cannot always be transferred directly to Facebook. EdgeRank Facebook Facebook engagement news feed optimization Postrocket

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How to advertise and optimise posts on Facebook

Mindjumpers

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Is your company considering content amplification on Facebook? Over Over the last years Facebook has been learning more and more about its users – something companies can benefit from. The platform’s special  news feed algorithm  enables companies to target a community based on the information people share on their profiles. ?The Earlier this year a study revealed that the  organic reach for brands declined  to 2-6%.

Think Like Zuck: 5 Business Success Secrets from the Great Leaders of Our Time

Unspoken

At the age of 28, Mark Zuckerberg is the world’s 29-richest person and his company Facebook has over one billion users worldwide, only eight years after it was set up. Yet Zuckerberg “never wanted to run a company,” he said. Purpose, on the other hand, is the reason your company exists. “To me a business is a good vehicle for getting stuff done.”

How To Set Up a Presence on LinkedIn

Mindjumpers

And rightly so, with 100 million professionals following 1,9 million companies on LinkedIn, it is worth considering to grow a presence here on LinkedIn. Now the question is who follows your company on LinkedIn and why? Anyone and everyone who is in anyway associated with your company have an incentive to follow it on LinkedIn. Your basic company profile is set up.

Five Social Media Automation Myths Busted

Spin Sucks

poll conducted by Cowen and Company in 2014 revealed that, on an average, users in the U.S. spend It also lets you edit queued posts, create and schedule custom posts, and link a blog feed to your social accounts to post automatically. Social Media Social Media Strategy cowen and company drumup Followerwonk iftttBy Sophia Solanki. Social Media Automation Myths Debunked.

LinkedIn Launches ‘Follow Company’ Button

Mindjumpers

Tweet Linkedn is strengthening their approach as a platform for brand marketing with the new ability for companies to add a ‘Follow Company’ button to their websites. The ‘Follow Company’ allows people to stay up-to-date on companies’ news and career opportunities. Here’s a quick walk through of the ‘Follow Company’ button.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

LinkedIn now has more than 100 million 150 million members including executives from every one of the Fortune 500 companies; 80% of them influence their companies’ purchasing decisions , and those professionals have a significantly higher level of trust in the business-related information they see on LinkedIn than on other popular social networks. INFOGRAPHIC] by Mashable.