Sprout Social

AUGUST 16, 2023

In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies.

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. As companies switch to hybrid work models, effective internal communication is essential now more than ever. Some companies, like QAD Inc.,

Skills 112

Skills Template Templates Travel 112

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

Reputation 130

Reputation Tools Brands How To 130

Sprout Social

AUGUST 17, 2021

From established brands to startups, an unusual amount of companies have launched branded merch lines. These drops are social-first events, with many companies mimicking the direct-to-consumer drop trend popularized by streetwear brands like Supreme. Their surges are often linked to a social event, like a Reddit post or Tweet.

Questions 118

Questions Sentiment Meme Trends 118

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. And employees want to post about their companies. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

Buy 93

Buy Curation Statistics Survey 93

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. For example, I use Todoist to schedule events at specific times throughout the day. After you’ve reviewed the day’s events and done any essential check-ins, open your social media dashboard. Read Industry News. Check Paid Social Campaigns.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 128

Skills Sentiment Team Press Release 128

Oktopost

APRIL 11, 2022

Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. No matter what industry you’re in, other businesses are probably using these strategies already. At the same time, you should consider the strengths of your own brand.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. Let’s paint the landscape of the industry before diving into the statistics. Gauge positive and negative sentiment from audiences. Public relations through a new lens.

Statistics 107

Statistics Skills Analytics Press Release 107

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Search for keywords or hashtags in your industry. Understand audience sentiment around major topics.

Trends 129

Trends Twitter How To Hashtag 129

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first.

Social Media 244

Social Media Airlines Sentiment Conference 244

Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Convince & Convert

NOVEMBER 9, 2015

” According to Twitter’s blog , the company made the switch because: “We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. It has been a big week for the company formerly known as RelayRides.

Company 60

Company Startup Sentiment Travel 60

Sprout Social

APRIL 19, 2022

More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. You can hone-in on sentiment and customer feedback to determine how you can build—or strengthen—your conversational marketing strategy. For the German sportswear company, that means on WhatsApp. Helpdesk integrations.

Conversation 100

Conversation Strategy Social Media Marketing 100

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. According to industry data by Bambu , customers acquired via social selling are seven times more likely to convert. Is sentiment trending up or down? What power!

Tools 93

Tools Sentiment How To Team 93

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. ” “Our company is too small to invest in AI.” Subscribe here-> Mind and Machine The series will include webinars, podcasts, free resources, events, special guests and more!

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. ” “Our company is too small to invest in AI.” Subscribe here-> Mind and Machine The series will include webinars, podcasts, free resources, events, special guests and more!

Team 147

Team Marketing ROI Training 147

Social Media Strategies Summit

FEBRUARY 13, 2020

This is likely due to the fact that decision makers across industries are active on social media. Did you know that 39% of B2B industry professionals list the inability to reach the right people at the right time as their biggest obstacle in using social media effectively? They then craft a strategy that will resonate.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

SEPTEMBER 18, 2023

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Company goals are the anchoring points of your marketing budget. Check out industry reports or consult peers to get an idea of the range you would have to spend. How has AI impacted the market?

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

AUGUST 10, 2022

Sprout’s listening tools help you track and analyze conversations, brand mentions and industry trends so you can identify influencers and brand advocates. Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Support for on-site promotional events. Key features. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

MAY 3, 2021

Brands and companies who are *just* reaching out to hire me and my Asian colleagues for speaking engagements and workshops next month for #APAHM …you’re late! How can brands elevate Asian creators, activists and leaders in their industry? Otherwise, just call it an Asian event. Flory offers a similar piece of advice.

Brands 121

Brands Education Communities Authentication 121

Likeable

MARCH 31, 2021

Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. Trendspotting represents the process of predicting trends before they gain mainstream popularity, which can be achieved through industry-specific social listening efforts.

Strategy 106

Strategy Brands Influencer Analysis 106

Hootsuite

JANUARY 13, 2022

For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Smaller companies also use UGC in their social campaigns. Acts as a trust signal.

UGC 145

UGC Content HootSuite Authentication 145

Laurel Papworth

JANUARY 17, 2010

PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. Please Note: All bloggers must post coverage from our event to their blog within 24 hours in order to be eligible. Well, sod that.

Fashion 96

Fashion Blogger Eventful Social Media 96

Pixlee

MAY 21, 2020

Although the industry is bracing for a loss, overall projections indicate a lift in paid social. Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now. And Facebook is expecting to see a loss from advertising in the coming months.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Proactive Report

JULY 2, 2012

Offline events can be an excellent way to generate good content. In the two days I was there I met some industry luminaries, heard interesting panel discussions and keynote addresses and had the opportunity to interview several of the speakers. Instead of just being a passive attendee, become an event reporter. Twitter.

Eventful 64

Eventful Tips Content Sentiment 64

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The brand has numerous tie-ups with brands from diverse industries and realms.

Construction 52

Construction Social Media Strategy Collaboration 52

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

JULY 19, 2022

The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. Industry or community-specific (example: #BookTok). Use timely hashtags since many users turn to Facebook for news and events. Use community-focused hashtags (example: events, conferences, holidays).

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Keyhole.co

APRIL 12, 2023

Niche/interest hashtags: These hashtags are used within a particular industry or by people who share similar interests. Event hashtags: These hashtags are related to a specific event or occasion. For example, a company running a holiday sale might use the hashtag #holidaydeals or #blackfriday to promote their campaign.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

FEBRUARY 21, 2019

Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. This combination is utilized by companies around the world and isn’t limited by the size of the company. Social listening picks up on these trends and informs your company’s next steps.

Twitter 79

Twitter Sentiment Hotels Influencer 79

Keyhole.co

FEBRUARY 14, 2024

Roughly 50% of posts discussing Taylor Swift and the Chiefs’ Travis Kelce had a positive sentiment, highlighting the impact of their relationship on the NFL. However, recent concerns over long delivery times and customer service issues have impacted the company’s reputation. Talk about causing a frenzy!

Eventful 52

Eventful Advertising Social Media Features 52

Laurel Papworth

JULY 17, 2023

It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff. Review case studies and analytics to determine best practices for relevant industry sectors with artificial intelligence.

API 52

API Case Study Training Conference 52

Sprout Social

APRIL 21, 2020

In events like COVID-19, your audience will be an effective barometer that guides your new focus. Social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. Sprout has seen that power in action during the pandemic through our COVID-19 Featured Listening Topic.

How To 124

How To Social Media Management Metrics Team 124

Razor Social

MAY 15, 2019

Power influencers – These are influential people that probably speak at events, write books, have blogs, podcast, etc. Building relationships with power influencers could also be a great way to get access to celebrity influencers as they’re likely connected with some of the bigger names in their industry. Event activation.

Influencer 104

Influencer Social Media How To Campaign 104

Keyhole.co

JANUARY 20, 2024

Screenshot taken from Instant Pot’s Facebook page You can use a Facebook group to start discussions, add events, upload media, and provide instructional guides. Using the dashboard, you can track branded hashtags that are relevant to your company, product, or specific marketing campaign. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100