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The Importance of Search Engine Optimization

Jason Yormark

The following is a guest post from Matt Davidson, an extremely talented search marketer. In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. About 80% of all searches come from the organic search engines and not the paid search listings.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Guest post by Eva Chan. Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. And with that responsibility comes the ability to create high-quality blog posts, videos, images, and graphic assets that stand out in a crowded newsfeed.

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Co-op at Pixlee: My Semester as an Engineering Intern

Pixlee

Editor’s Note: This is a guest post from Joanna Lou, a software engineering intern who joined Pixlee as a part of Waterloo University’s co-op program. We were delighted to have her contribute to the product, culture, and future of Pixlee. We wish her the best in her future endeavors.

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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Guest Post by Alicia Lawrence. For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area.

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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

Guest post by Brandon Brown. Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Check out the image below to see what an effective company page looks like.

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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

Guest Post by Rebekah Iliff. This is especially useful for larger companies that require cross-functional input and approvals. This is especially useful for larger companies that require cross-functional input and approvals. Bad reason: Because you’ve always done them… So, why stop now?

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Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

Guest Post by Leta Soza. I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. There’s something irresistible about a perfect pairing. Summing it up. The result?

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