Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel.

B2B 148

B2B LinkedIn Tips Marketing 148

Jason Yormark

AUGUST 31, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media , Software / Social Media Book Package Giveaway! Subcribe via RSS Social Media Book Package Giveaway! Just leave a comment on this blog post with one of your favorite social media websites or blogs that you frequent.

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Jason Yormark

AUGUST 31, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media , Software / Social Media Book Package Giveaway! Subcribe via RSS Social Media Book Package Giveaway! Just leave a comment on this blog post with one of your favorite social media websites or blogs that you frequent.

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 125

B2B SEO Travel Hubspot 125

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too.

Content 124

Content Brands Findability Marketing 124

Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. This sharing functionality provides amazing word-of-mouth for HubSpot and generates social signals like Tweets and Retweets pointing back to HubSpot. More Backlinks for SEO.

Statistics 133

Statistics Content Hubspot Marketing 133

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s Send this page to Print Friendly.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. And you would be surprised what I hear. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

JANUARY 27, 2014

He also has a free eBook on headline hacks – I’ve found it insanely useful! If you’ve heard of Hubspot and Content Marketing, you must have heard of Marcus Sheridan, the “pool guy.” It’s an outstanding resource for marketers at companies of all sizes! Social Media. Social Media Examiner.

Hubspot 112

Hubspot Marketing SEO Newsletter 112

Writtent Blog

FEBRUARY 12, 2014

The most common content marketing tactic is social media, used by 87% of marketers. While 63% of marketers create whitepapers, only 34% publish full-length eBooks. Source: HubSpot ). The average B2B marketer engages in content promotion on 6 social media platforms. Source: HubSpot ). Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Writtent Blog

JULY 4, 2013

social media. HubSpot, the marketing and software company that popularized the concept of inbound marketing, is known for its well-aligned CTAs at the end of nearly every blog post. Many social media sites do a great job of showing the value of their service on their sign-up pages. email blasts.

Examples 104

Examples Hubspot eBook Template 104

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. Image Credit: HubSpot/PoweredbySearch. Have a Voice.

Small Business 100

Small Business B2B Strategy Content 100

Writtent Blog

OCTOBER 21, 2013

What does it take to practically revolutionize the work process at HubSpot, Reebok, Google, and Apple, just to name a few? Today, our source of inspiration is IdeaPaint, a company that – that’s right! Does the company benefit from having a blog incorporated into their official website? – sells paint. Absolutely.

eBook 90

eBook Hubspot Buy Apple 90

ProBlogger

AUGUST 20, 2012

Unless you can figure out efficient ways to keep on top of social media, you’ll become overwhelmed. New social media outlets are popping up all the time, and the existing ones are evolving just as quickly. Here are six simple ways to stay on top of social media. Read social media news through Flipboard.

Trends 42

Trends Social Media Flipboard Tips 42

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. UGC is flexible, community-driven content that can be shared across your most impactful marketing channels (like social, emails, and on-site product pages).

Strategy 52

Strategy UGC Brands Apparel 52

Twist Image

SEPTEMBER 9, 2011

The Wall Street Journal published a fascinating article yesterday titled, Content Deluge Swamps Yahoo , that focused on how Yahoo (and other big online publishers) struggle to make money because, "As Web traffic explodes, Internet companies are struggling to profit off ads shown next to the articles, videos and other content offered to viewers.

Yahoo 110

Yahoo Content Blogroll Hubspot 110

ProBlogger

JANUARY 19, 2012

Have you been able to make money from social media? Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media. Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media.

Social Media 42

Social Media Hubspot Advertising Applications 42

Writtent Blog

OCTOBER 7, 2013

One of the largest and best-known editorial calendar tools, Kapost is the software behind the content strategy at companies like Content Marketing Institute, CBS and Cisco. The software tracks the workflow of your content marketing from strategy to execution and social distribution. HubSpot Editorial Calendar. SocialCast.

SocialCast 111

SocialCast Tools Price Collaboration 111

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social media and blogs reach 80% of all U.S.

Social Media 229

Social Media Hubspot B2B Marketing 229

Writtent Blog

NOVEMBER 15, 2013

Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. It doesn’t need to be a full-length eBook, but simply writing for 10-15 minutes can help you keep your skills up. Literary experts have known for decades that successful authors read a ton.

Content 95

Content Hubspot Curation Survey 95

Social Media Strategies Summit

NOVEMBER 28, 2022

If your call to action is to download an ebook, the landing page should send you somewhere like this: Image source. So we shouldn’t be surprised that 71% of B2B marketers use Facebook in their marketing strategies, making it the second-most popular B2B social channel behind LinkedIn. Don’t send Facebook users to your homepage.

Examples 246

Examples Facebook B2B Instant Messaging 246

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99

Sample Samples Research Company 99

Writtent Blog

JULY 25, 2013

The following example from the HubSpot blog illustrates how the company is able to promote their content assets , while providing distinct value to prospects, by creating a text call-to-action : Image credit: HubSpot. Promoting an irrelevant eBook can feel like a push tactic to your readers, or simply be ignored.

Comparison 79

Comparison Hubspot Pharmaceuticals Education 79

Kikolani

OCTOBER 27, 2015

Increasing business visibility online and on social media platforms. This helps to make more visible businesses that is already on social media like Facebook , Twitter , Linkedin , Google+ and many more. Be a social Media Specialist. Content writers can help businesses increase brand awareness.

Content 60

Content Marketing Skills Engineering 60

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

B2B 185

B2B Social Media Review eBook 185

ProBlogger

JULY 16, 2014

Recently I wrote a post about my experiences as a company looking to hire another blogger for our team. Today I’m putting on my blogger hat and I’m looking at what the experience taught me about how a blogger can improve his/her chances of landing a blogging job at a company. I’m Steff. Part 1: Finding a Blogging Job. Is it awesome?

Applications 43

Applications Tips Sample Samples 43

agora pulse

MARCH 1, 2021

Bonus: Free SMART Strategy Ebook. A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. If you haven’t but you live, breathe, and work in the world of social media, then I’d highly recommend that you do. Who doesn’t?)

How To 174

How To Hashtag LinkedIn Newsletter 174

Writtent Blog

JUNE 26, 2013

What if you’ve written a brilliant eBook, sent a link to your entire email list, engaged in hardcore eBook promotion, and no one is downloading it? We’ve compiled some of the most common reasons marketing offers fail, as well as insights on how you can take your eBook promotion from fizzle to sizzle: 1. Your Covers Are Terrible.

eBook 84

eBook Hubspot Metrics MySpace 84

ProBlogger

JUNE 3, 2012

I’m not just talking about guest posts or sharing content on social media sites here. MarketFace is a good example of a company that uses this strategy. Create case studies for private consumption: Companies that employ this position create content don;t just share it with the public. Selling thought leadership.

How To 40

How To Case Study Newsletter Consultant 40

Webbiquity SMM

DECEMBER 30, 2014

90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. ’ Why are we creating this blog post / eBook / status update? by HubSpot. by HubSpot. Content marketing is a hot topic. Image credit: Intergage.

Content 193

Content Tips Marketing B2B 193

Buffer Social

APRIL 5, 2017

Feel free to grab a download of the Sketch file or Canva template we used to build this, if you’d like to customize it for your company. The marketing foundation at your company is likely to entail some unique skills of its own. Blog post: 15 Psychological Studies That Will Boost Your Social Media Marketing by Buffer.

Marketing 108

Marketing Diagrams Skills How To 108

Writtent Blog

APRIL 18, 2014

This eBook from CopyBlogger offers a great in-depth guide to writing killer headlines. They also offer access to many more great writing eBooks. Writing Killer Headlines | PDF eBook. This 17 page eBook is a great solution for headlines and comes with over 200 fill-in-the-blank headline options.

Resources 103

Resources How To Hubspot eBook 103

Buffer Social

NOVEMBER 2, 2017

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising.

ROI 111

ROI Advertising Conversation Social Media 111

Webbiquity SMM

MAY 31, 2022

Optimize Your Company Page. With over 55 million businesses competing for the attention of 720+ million users on LinkedIn, it’s vital to design a captivating LinkedIn company page that cuts through the clutter and connects with your ideal customers. For the profile image, use a clean-and-simple company logo. Where are you based?

B2B 244

B2B LinkedIn Strategy Marketing 244

Convince & Convert

APRIL 29, 2014

The SmartBrief newsletters aggregate content every day (at least 10 articles) around one topic, such as entrepreneurship, leadership, or social media, that is applicable to something you care about. While people love good train wrecks, we also want to know how companies in our industry are doing things well. Give stuff away!

Content 167

Content eBook Industry Trends 167

Writtent Blog

FEBRUARY 24, 2014

The absolutely official explanation for “inbound marketing” is that it was coined by HubSpot co-founder Brian Halligan in 2005. A typical inbound marketing strategy may include content creation and distribution, via blogging, social media and email marketing, in order to generate, nurture, and close leads. Inbound Marketing.

Marketing 109

Marketing Content Hubspot Education 109