Oktopost

JULY 15, 2020

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 122

B2B SEO Travel Hubspot 122

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. And you would be surprised what I hear. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Think ebooks, white papers and even blog posts. Write like you talk.

Content 124

Content Brands Findability Marketing 124

Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. This sharing functionality provides amazing word-of-mouth for HubSpot and generates social signals like Tweets and Retweets pointing back to HubSpot. More Backlinks for SEO.

Statistics 132

Statistics Content Hubspot Marketing 132

Writtent Blog

DECEMBER 4, 2013

Whether you’re inviting them to click through and read an earlier blog or download your eBook, these invitations should be enticing, descriptive and anything but subtle. Click here to download our free eBook Blogging for Beginners today! out this screenshot from the HubSpot blog: Image credit: HubSpot. Sidebar Buttons.

Hubspot 93

Hubspot eBook Widget Case Study 93

Writtent Blog

JULY 4, 2013

HubSpot, the marketing and software company that popularized the concept of inbound marketing, is known for its well-aligned CTAs at the end of nearly every blog post. Before visitors will click the call-to-action and become a subscriber or download your ebook , they have to believe they will get some value out of doing so.

Examples 104

Examples Hubspot eBook Template 104

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. Image Credit: HubSpot/PoweredbySearch. Have a Voice.

Small Business 100

Small Business B2B Strategy Content 100

Writtent Blog

FEBRUARY 12, 2014

While 63% of marketers create whitepapers, only 34% publish full-length eBooks. Source: HubSpot ). Customers who receive email newsletters spend 82% more when they buy from the company. 72% of large organizations, and 33% of small companies, outsource their content creation. Source: HubSpot ). Source: HubSpot ).

Content 110

Content B2B Hubspot Marketing 110

Writtent Blog

JANUARY 27, 2014

He also has a free eBook on headline hacks – I’ve found it insanely useful! If you’ve heard of Hubspot and Content Marketing, you must have heard of Marcus Sheridan, the “pool guy.” It’s an outstanding resource for marketers at companies of all sizes! The Sales Lion.

Hubspot 112

Hubspot Marketing SEO Newsletter 112

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s

B2B 206

B2B Engagement Marketing Sentiment 206

Writtent Blog

OCTOBER 21, 2013

What does it take to practically revolutionize the work process at HubSpot, Reebok, Google, and Apple, just to name a few? Today, our source of inspiration is IdeaPaint, a company that – that’s right! Does the company benefit from having a blog incorporated into their official website? – sells paint. Absolutely.

eBook 90

eBook Hubspot Buy Apple 90

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Promote white papers / eBooks / reports for lead generation. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Twist Image

SEPTEMBER 9, 2011

The Wall Street Journal published a fascinating article yesterday titled, Content Deluge Swamps Yahoo , that focused on how Yahoo (and other big online publishers) struggle to make money because, "As Web traffic explodes, Internet companies are struggling to profit off ads shown next to the articles, videos and other content offered to viewers.

Yahoo 110

Yahoo Content Blogroll Hubspot 110

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. Shape the way the world sees your company. Mark Quadros is a SaaS content marketer that helps brands create and distribute rad content.

Strategy 52

Strategy UGC Brands Apparel 52

Jason Yormark

AUGUST 31, 2010

They also have free ebooks on social media marketing! Mike Volpe - HubSpot Says: September 1st, 2010 at 6:06 pm Thanks for voting for HubSpot! Zuly Gonzalez Says: August 31st, 2010 at 11:45 pm What a great idea! Now you’ve inspired me to do something! The site is still very new, so there aren’t a lot of users yet.

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Jason Yormark

AUGUST 31, 2010

They also have free ebooks on social media marketing! Mike Volpe - HubSpot Says: September 1st, 2010 at 6:06 pm Thanks for voting for HubSpot! Zuly Gonzalez Says: August 31st, 2010 at 11:45 pm What a great idea! Now you’ve inspired me to do something! The site is still very new, so there aren’t a lot of users yet.

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Writtent Blog

OCTOBER 7, 2013

One of the largest and best-known editorial calendar tools, Kapost is the software behind the content strategy at companies like Content Marketing Institute, CBS and Cisco. Plus, communicating with your team members about blogs, eBooks, and other marketing materials is as easy as commenting on a Facebook status. per user a month.

SocialCast 111

SocialCast Tools Price Collaboration 111

Writtent Blog

NOVEMBER 15, 2013

Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. It doesn’t need to be a full-length eBook, but simply writing for 10-15 minutes can help you keep your skills up. Literary experts have known for decades that successful authors read a ton.

Content 95

Content Hubspot Curation Survey 95

Writtent Blog

JULY 25, 2013

The following example from the HubSpot blog illustrates how the company is able to promote their content assets , while providing distinct value to prospects, by creating a text call-to-action : Image credit: HubSpot. Promoting an irrelevant eBook can feel like a push tactic to your readers, or simply be ignored.

Comparison 79

Comparison Hubspot Pharmaceuticals Education 79

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99

Sample Samples Research Company 99

ProBlogger

AUGUST 20, 2012

Kip Bodnar of HubSpot says of Flipboard , “This application and others like Pulse take information from news sources and social networks like Twitter and Facebook and display them in the form of a digital magazine, instead of boring lists of headlines like most RSS readers.”. Why not become part of their audience?

Trends 42

Trends Social Media Flipboard Tips 42

Social Media Strategies Summit

NOVEMBER 28, 2022

If your call to action is to download an ebook, the landing page should send you somewhere like this: Image source. HubSpot understands Facebook’s B2B lead generation potential. Don’t send Facebook users to your homepage. The (Written) Bones of a Great Facebook Ad. Headline —A quick rundown of what you’re offering. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Kikolani

OCTOBER 27, 2015

Content that is interesting, intriguing or persuasive helps increasing online visibility and trustworthiness of a company. Once ‘communication’ through content is ended, people will generally lose interest and will not check the website or the social media page of the company as frequently.

Content 60

Content Marketing Skills Engineering 60

ProBlogger

JULY 16, 2014

Recently I wrote a post about my experiences as a company looking to hire another blogger for our team. Today I’m putting on my blogger hat and I’m looking at what the experience taught me about how a blogger can improve his/her chances of landing a blogging job at a company. I’m Steff. Part 1: Finding a Blogging Job. Is it awesome?

Applications 43

Applications Tips Sample Samples 43

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229

Writtent Blog

NOVEMBER 17, 2023

A great example of this is HubSpot, an internet marketing software company. HubSpot’s blog covers everything from email marketing to SEO to landing pages to analytics, and they’ve written plenty of ultimate guides for a wide variety of subtopics, which they offer as free resources in exchange for email addresses.

FAQ 98

FAQ Case Study Hubspot eBook 98

ProBlogger

JANUARY 19, 2012

Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media. In a study done earlier this year by HubSpot , they discovered that blogs with at least 51 posts see 53% more traffic than blogs with fewer than 50, but more than 20 posts. Step 2: Build audience engagement.

Social Media 42

Social Media Hubspot Advertising Applications 42

Writtent Blog

JUNE 26, 2013

What if you’ve written a brilliant eBook, sent a link to your entire email list, engaged in hardcore eBook promotion, and no one is downloading it? We’ve compiled some of the most common reasons marketing offers fail, as well as insights on how you can take your eBook promotion from fizzle to sizzle: 1. Your Covers Are Terrible.

eBook 84

eBook Hubspot Metrics MySpace 84

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. “With the hurdles into publishing and information sharing now so low, it is harder than ever before for a company to stand out.

B2B 185

B2B Social Media Review eBook 185

agora pulse

MARCH 1, 2021

Bonus: Free SMART Strategy Ebook. A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. Publish downloadable gated content like ebooks and whitepapers. Need to generate more leads for your clients or your own business? Who doesn’t?)

How To 174

How To Hashtag LinkedIn Newsletter 174

ProBlogger

SEPTEMBER 24, 2018

My name’s Darren Rowse, and I’m the blogger behind problogger.com, a blog podcast, events, series of ebooks, and courses, all to help you start an amazing blog that’s going to change the world in some way, make people’s lives better, but also hopefully be profitable for you. Darren: Hi there, friends!

Directory 28

Directory Blogger Course Collaboration 28

ProBlogger

JUNE 3, 2012

MarketFace is a good example of a company that uses this strategy. Create case studies for private consumption: Companies that employ this position create content don;t just share it with the public. Become a trusted community source: As you consultant companies and work on studies and research projects, your name will gain authority.

How To 40

How To Case Study Newsletter Consultant 40

Writtent Blog

APRIL 18, 2014

This eBook from CopyBlogger offers a great in-depth guide to writing killer headlines. They also offer access to many more great writing eBooks. Writing Killer Headlines | PDF eBook. This 17 page eBook is a great solution for headlines and comes with over 200 fill-in-the-blank headline options.

Resources 103

Resources How To Hubspot eBook 103

Webbiquity SMM

DECEMBER 30, 2014

90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. ’ Why are we creating this blog post / eBook / status update? by HubSpot. by HubSpot. This gives companies the opportunity to be the go-to resource in their industry.”

Content 193

Content Tips Marketing B2B 193

Buffer Social

APRIL 5, 2017

Feel free to grab a download of the Sketch file or Canva template we used to build this, if you’d like to customize it for your company. The marketing foundation at your company is likely to entail some unique skills of its own. E-book: Hubspot’s Marketing Psychology Guide. Also, Brian mentions database querying.

Marketing 108

Marketing Diagrams Skills How To 108