yMarketingMatters

OCTOBER 2, 2017

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Consider these stats: Mobile usage now accounts for nearly 70% of digital media time [Source: comScore ].

Mobile 140

Mobile SMS Hitwise Marketing 140

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Here are how the most popular platforms rank in terms of social media analytics: 1.

Analytics 60

Analytics Platform Social Media comScore 60

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We created a custom audience based on social data from blogs, microblogs, social networks, and forums.

Quantcast 188

Quantcast Data comScore Microblogging 188

Twist Image

AUGUST 21, 2012

Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing.

Advertising 102

Advertising comScore Metrics Industry 102

Techipedia: Tamar Weinberg

AUGUST 14, 2012

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. These animations appear on their YouTube channel in various languages as the company expands across the globe.

Airlines 210

Airlines Marketing Statistics comScore 210

Webbiquity SMM

NOVEMBER 8, 2011

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. So which is best?

Vocus 185

Vocus Radian6 Tools comScore 185

Idaconcpts

MAY 24, 2011

After becoming the first social network to go public on May 19, 2011, LinkedIn is now in the hot seat as finance pundits examine whether the company’s market valuation is realistic. According to Experian Hitwise, LinkedIn saw only about 0.51% of all site visits to social networks in December 2010. Here is a brief analyis.

LinkedIn 139

LinkedIn comScore Hitwise Statistics 139

Writtent Blog

APRIL 25, 2013

3) Companies that blog have 97% more inbound links. 5) 92% of companies who blog multiple times per day have acquired a customer from their blog. Tweet (Source: Dream Systems Media ). 10) 33% of B2B companies use blogs. 15) On average, companies that blog receive 434% more indexed pages. Tweet (Source: comScore ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

YouTube 111

YouTube Strategy B2B Marketing 111

Saying It Social

SEPTEMBER 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 billion local queries.

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Proactive Report

MAY 6, 2010

Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4 Small wonder then that the media outlets are pushing their journalists to provide content for their websites. Media Relations in 2010 . 98% of journalists start a story by doing a search in Google. Is your news search optimized?

Press Release 109

Press Release comScore Case Study Nielsen 109

Firebelly

OCTOBER 22, 2009

Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video. But some companies have used video in such a great brandingmethod that others have copied.

comScore 100

comScore Video Apple iPhone 100

Kikolani

JULY 26, 2012

Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, we’re seeing it swell in popularity (even though it’s still in the beat phase) among bloggers and search engine marketers for building a personal brand online. Be sure to follow Kristi on Twitter , Facebook , and Google+.

Brands 118

Brands comScore Blogger SEO 118

Proactive Report

MAY 6, 2010

Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4 Small wonder then that the media outlets are pushing their journalists to provide content for their websites. Media Relations in 2010. 98% of journalists start a story by doing a search in Google. Is your news search optimized?

Web 2.0 101

Web 2.0 Press Release comScore Nielsen 101

Bill Hartzer

FEBRUARY 26, 2010

– Marko Milenovic – Milenovic works as a security consultant for a US-based company in Belgrade, Serbia. – Robert Deutz – Deutz is a consultant in Aachen, Germany and founded his own company, Robert Deutz Business Solution, in 2002. Post on Google Buzz. NASDAQ: SCOR) has released their monthly comScore.

Joomla 90

Joomla comScore Open Source Content management systems 90

Bill Hartzer

SEPTEMBER 29, 2009

Two SEMPO Institute courses – Insider’s Guide to Search Marketing and Effective Search Marketing: Social Media (value $700). Based in Williamsburg, Virginia, Debra Mastaler is President of Alliance-Link, an interactive marketing company focused on providing custom link building campaigns and link training. Post on Google Buzz.

Engineering 102

Engineering comScore Domain Name SEO 102

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall. As a side point, Google is a bigger beast and it has tens or hundreds of staff members visiting forums and moderating groups to ensure that the user experience is a good one. Digg is not the government.

Digg 100

Digg Social Media Upcoming Ustream 100

Hootsuite

SEPTEMBER 10, 2019

Great social media research skills can help boost your reputation as an expert in your field. In this guide, you’ll learn seven effective ways to conduct social media research for professional, accurate content. Google, of course, is an online researcher’s best friend. Online research tools. Asterisk (*).

Research 111

Research Social Media HootSuite Tips 111

Koka Sexton

NOVEMBER 2, 2008

A Top 10 online newspaper destination (comScore, March 2008), the site links news from 50,000 sources to 360,000 lively user-generated forums. Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds.

Foursquare 40

Foursquare comScore CoTweet CoTweet 40

Koka Sexton

JANUARY 24, 2009

A Top 10 online newspaper destination (comScore, March 2008), the site links news from 50,000 sources to 360,000 lively user-generated forums. Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds.

Web 2.0 45

Web 2.0 Foursquare WordPress RSS 45

Koka Sexton

JANUARY 24, 2009

A Top 10 online newspaper destination (comScore, March 2008), the site links news from 50,000 sources to 360,000 lively user-generated forums. Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds.

Web 2.0 40

Web 2.0 Foursquare WordPress RSS 40

The Realtime Report

AUGUST 28, 2012

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that. By November 2011, comScore reported that 15.2

Google 184

Google Engagement comScore Facebook 184

Bill Hartzer

FEBRUARY 8, 2010

Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands. General Sentiment has published its 4th Quarter 2009 Media Value Report, a breakdown of the top performing brands across news and social media web sites for October through December 2009.

News 111

News Report Social Media Reputation 111

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Convince & Convert

APRIL 26, 2012

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. Google Facebook Pinterest conglomeration is. And so those folks, you know, they’ll be great as social. Google Handles 11 Billion Inquiries Per Month. Lee, how are you?

Social Media 136

Social Media SEO Retail Conference 136

The Realtime Report

AUGUST 20, 2012

In July 2012, 85% of Americans with online access watched online videos, according to new research from comScore. Google (with online video superstar YouTube) is the most popular venue for online video views, with Facebook finally reclaiming the #2 spot ( CNET ). population (led by Google and runner-up Hulu.)

comScore 175

comScore Video YouTube Research 175

ProBlogger

JULY 22, 2014

Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. SEO is much more than just high ranking in Google. Source: comScore. Source: Google.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

Bill Hartzer

DECEMBER 14, 2009

But many have criticized Goldman Sachs CEO and spokesperson Lloyd Blankfein for statements published in the November 8 edition of the UK’s Sunday Times in which Blankfein claimed the company was “doing God’s work.” According to BusinessWeek, Domino’s had become “the latest company to learn how quickly a brand can be tainted in a Web 2.0

comScore 151

comScore Real Estate Banking Handbook 151

Convince & Convert

MAY 29, 2018

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? comScore ]. Those audiences include people outside your brand’s connections, many B2B targets, and the people who are on social media less often or are less active. Wordstream ].

Platform 153

Platform Campaign Video YouTube 153

Webbiquity SMM

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. 71% of companies now have a presence on Facebook.

Statistics 190

Statistics Research Social Media B2B 190

Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. And they were right. percent access content/information. access the Internet.

Mobile 80

Mobile Strategy comScore Content 80

Atom Thought

APRIL 22, 2010

Comscore 2009). Candidates do not restrict their job search to job portals but also social media. Showcase your company through a multimedia enabled microsite Free. The Story and Strategy of Money Portals in India Google Buzz- Is there a hidden agenda? is still number 3 in terms of traffic share. Mobile Marketing!

Repository 145

Repository comScore Price LinkedIn 145

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Coupled with this, hundreds of such videos are shared on social media sites. Global media analytics and measurement company, ComScore , states that 45.4% Don’t you think you are missing one crucial channel? Still not convinced?

Video 111

Video Tips Marketing Film 111

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Coupled with this, hundreds of such videos are shared on social media sites. Global media analytics and measurement company, ComScore , states that 45.4% Don’t you think you are missing one crucial channel? Still not convinced?

Video 60

Video Tips Marketing Film 60

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads. There’s a difference between blogging, and having a company blog that you update so often.

Sysomos 88

Sysomos Hubspot SEO ROI 88