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What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

After ignoring DMs for years, Twitter has, over the last few months, opened the platform for group messaging, allowed people to upload photos, and reversed its (bizarre) ban on sending URLs. The apps are becoming the new mobile browser. The mobile lifestyle goes beyond social.

Industry 145
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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. As a response, the brand created Mobile Totes. Starbucks drives loyalty and customer experience through its mobile app.

Brands 109
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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing.

B2B 148
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What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

After ignoring DMs for years, Twitter has, over the last few months, opened the platform for group messaging, allowed people to upload photos, and reversed its (bizarre) ban on sending URLs. The apps are becoming the new mobile browser. The mobile lifestyle goes beyond social.

Industry 100
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Three Steps to Monetizing Your Data through Customer Intelligence

The Realtime Report

How intelligent is your company about your customer? Understanding your customer through deep intelligence enables you to drive the right actions and experiences that can make the difference in your ability to compete in the marketplace and win with the customer. In today’s world, competing on price alone cannot win at checkout.

Data 79
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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

This campaign is just one example of how parent company Pepsi ( Marketing Dive Marketer of the Year ) is focusing on a multichannel approach to their marketing as soda consumption steadily declines. For the first time, the data was available within the mobile app rather than a standalone website. Van Ness’ fan base includes 4.8

Campaign 165
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Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. Through interactive elements on websites to the provision of winning digital experiences via mobile, Microsoft is working very hard to help brand connect to customers.