Social Media Strategies Summit

NOVEMBER 27, 2018

To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. Specifically, would women of color be interested in a dedicated social community? To solve for this need, OWN recently launched The Know: An OWN Community. The Know: An OWN Community. Source: Magna.

Communities 100

Communities Platform Video Fashion 100

Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . You can set hours, scale teams, and establish processes, but this work never turns off. . Ensure Your Community Management Team Has The Right Software.

Communities 178

Communities FAQ Training HootSuite 178

Buffer Social

JANUARY 23, 2024

  The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. Buffer users are big fans of the platform, too. Plenty of Bufferoos have become regular users of the tool, with a handful of teammates finding success (and community) in some niches.

Team 103

Team How To Instagram Authentication 103

Buffer Social

JANUARY 3, 2023

To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team. In this post, we’ll take a look at seven popular assumptions about how LinkedIn works and share answers and suggestions that come directly from their team. What kind of conversations make the most sense for the platform?

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Sprout Social

JULY 21, 2020

From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. Social teams are vital for a business’ bottom line growth, but their work can often go unrecognized and unsupported. Learn how your team likes to be recognized.

Team 132

Team How To Social Media Management Embedding 132

Sprout Social

JUNE 10, 2020

To our Sprout community, The events of the past couple weeks have laid bare the broken aspects of our society, and the pain and suffering that too often sit in the blurry periphery of our collective vision. Black lives matter. At Sprout Social, DEI is woven into the fabric of our company. Assata’s Daughters (Chicago).

Communities 121

Communities Team Education Resources 121

Ignite Social Media

FEBRUARY 18, 2019

Your brand is on multiple social media platforms and posting regularly, but when it comes to engaging your social community, are you giving your audience what they want ? When creating content for social, community managers should first ask themselves “why would they care?” This may be tactical. Contact us to start a discussion.

Communities 133

Communities Metrics Social Media Team 133

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

B2B 121

B2B Communities Brands Loyalty 121

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Focus on community engagement. Create a team-centered environment.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

NOVEMBER 27, 2018

The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. And it’s still the place to go for breaking news. So, there’s hope.

Team 160

Team Marketing B2B Eventful 160

Social Media Strategies Summit

MAY 25, 2021

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. The first step to using Facebook to communicate with your followers is to create a Facebook Page for your government agency. A page allows different members of your team to act as administrators. Facebook Ads.

Communities 130

Communities Engagement Facebook Authentication 130

Convince & Convert

JUNE 29, 2017

Your content team shouldn’t the only ones managing your company’s social media accounts. Brands are revisiting social media as a community-building tool, rather than a marketing platform. Lauren: Your content team shouldn’t be the only ones managing your business’s social media accounts. How cool was that?

Team 149

Team Content Sports Consultant 149

Social Media Strategies Summit

JANUARY 12, 2023

One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. These meetings aren’t about the social media team instructing their colleagues on best practices. “I I love it if our team isn’t even talking,” Dani says. “We Her solution? Image source.

Collaboration 224

Collaboration How To Education Team 224

Buffer Social

MAY 10, 2022

When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. Of course, wanting a community and actually creating one are two very different things.

Communities 89

Communities Collaboration Influencer Instagram 89

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. What does it all mean? And is it really worth it? Scientists? Makeup aficionados?

Communities 86

Communities Products Company Strategy 86

Ignite Social Media

MAY 27, 2016

So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Perhaps you are feeling the strife of defining “community management”, or trying to figure out where a discipline that touches so many areas of your business fits on your org chart. You’re not alone.

Communities 113

Communities ROI Team Social Media Management 113

Buffer Social

JULY 31, 2023

One Buffer community member said, “I’ve been apprehensive about AI because it isn’t necessarily original because of what it’s referencing (at least with art).” How content teams approach using AI for content development AI has been a double-edged sword for many content and creative teams.

Team 72

Team Examples Content Policies 72

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

agora pulse

AUGUST 22, 2019

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. Enter Agorapulse.

LinkedIn 105

LinkedIn Communities How To Applications 105

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. We are seeing platforms like TikTok lean into accessible commerce and thrive. Especially as powerhouse networks become increasingly oversaturated.

Social Media 112

Social Media Strategy Exercises Retail 112

Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. The community offers 4 tiers of membership, tied to the level of access to content. About B2B Marketing. About Zapnito.

Press Release 78

Press Release B2B Communities Marketing 78

Waxing UnLyrical

MAY 2, 2014

Other things take priority over the time one spends blogging, tweaking, editing, linking… and when there is a team of bloggers to manage, that is a lot of time, even if one has help. I tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. We are a community.

Communities 262

Communities Community building Insurance Consultant 262

The Realtime Report

JULY 19, 2022

Mini-Podcasting On The Rise: Introducing Jam – New Creator Platform to Deliver “Bite-Sized Audio” via Daily Texts. Jam Heads to Comic-Con to Offer First Look at Platform and Grow Creator Community. Introducing Jam , a new creator platform to share and listen to bite-sized audio. That’s what Jam is all about.”.

Platform 91

Platform SMS Trends Curation 91

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. What brands can accomplish with co-creation Creators have platforms because they understand their audience. Forge a new kind of focus group Creators’ communities are living focus groups.

Products 90

Products Team Focus Group Collaboration 90

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257

Research Report Social Media CPM 257

Sprout Social

JUNE 2, 2020

A note from the authors: Our Black@Sprout Business Resource group wrote this open letter and shared it with our team last week. This commitment means we work to build a diverse team, foster an inclusive culture and invest in equity—defined as system-level change—across our organization. The impact on our community.

Communities 105

Communities Resources Team System 105

Ignite Social Media

JULY 6, 2023

As of this morning, Mark Zuckerberg announced that 30 million users have already signed up for the mobile-based app, signaling this platform should be seriously considered. Given it’s so new, our team has been discussing it internally. There are a few differences still between Twitter and Threads.

Instagram 148

Instagram Brands Twitter Syndication 148

Mindjumpers

SEPTEMBER 12, 2011

Tweet Being a business running an online community as either a blog or a Facebook page, we need to think about two very important things – the content we send out and the community that we’re sending it out to. We should always ask ourselves whether our content is relevant for the community. Be up-to-date and innovative.

Communities 196

Communities Content Tips Team 196

Convince & Convert

JUNE 29, 2017

Your content team shouldn’t be the only ones managing your company’s social media accounts. Brands are revisiting social media as a community-building tool, rather than a marketing platform. Lauren: Your content team shouldn’t be the only ones managing your business’s social media accounts.

Team 98

Team Content Sports Consultant 98

Sprout Social

APRIL 29, 2024

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

Reputation 87

Reputation Brands Sentiment Survey 87

Ignite Social Media

AUGUST 14, 2023

So, let’s talk about when you should hire a social media agency and when you should exclusively hire a social media team in-house. Consistent Support Hopefully your brand doesn’t have a lot of employee turnover, but internal teams can always change. In fact, it’s one of our hardest tasks.

Social Media 147

Social Media Marketing Cost Team 147

Ignite Social Media

FEBRUARY 1, 2022

It’s important to jump in if you haven’t already, but there’s a huge caveat—don’t copy/paste it into every other platform you have. One mistake I continue to see is brands taking videos made specifically for TikTok and posting it on Instagram, Facebook and every other platform they have. Ericka Riker, Community Manager.

Social Media 196

Social Media UGC Trends Organization 196

Pixlee

MARCH 5, 2020

Thankfully, there are great user-generated content platforms that can streamline this process. You already know why you need a solution, but you need to make the case for your team. Start with understanding the goals that are critical to your team and how your team measures success. Can you measure ROI from the platform?

Team 62

Team UGC Content How To 62

Bill Hartzer

MARCH 27, 2024

Yes, you read that right—the platform where dance challenges meet lip-sync battles might soon be under new, hilariously qualified management. As the Senate gears up to weigh in, the clock is ticking for an American entity to take the reins of the beloved social media platform. “TikTok holds boundless potential,” he says.

Buy 107

Buy Communities Meeting Social Media 107

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Think: honing in on campaign performance, uncovering how specific content themes perform on different platforms, seeing how your audience responds to different topics—the possibilities are endless.

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

JUNE 18, 2020

We asked our community what questions they have and what resources they need to navigate COVID-19, and the responses span everything from how to stay motivated to figuring out the right tone to take with social posts. Similarly, social teams should consider using platforms like Twitter to post frequent updates relevant to your audience.

Team 100

Team Wiki Strategy Retail 100

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. to get through. How do they do this?

Brands 148

Brands Marketing Real Estate Collaboration 148