article thumbnail

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things. Identify the key influencers in your market.

Vocus 185
article thumbnail

Are You Keeping People Connected With Your Brand and Each Other?

Convince & Convert

In addition to inspiring, sharing relevant content, and creating content of their own, this also means that Lauren’s team sometimes answers up to 1,000 questions per week through social media. The Weight Watchers site features a Community section with message boards for support, etc. via Weight Watchers.

Brands 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. Would you explain the concept for the Diva community?

article thumbnail

How Social Media can Fix the Troll and Bullying problem

Laurel Papworth

Bullying can be a contributing factor in suicide and damages whole communities not just the bullied. Because they reflect back the community values with a twist. We don’t question anyone’s right to express opinions and ideals; we challenge their bullying tactics and their contempt. Director of Prosecution Community Consultation.

article thumbnail

Using Social Media to Reach the Hard-Working Class

Social Media Strategery

For members of this hard-working class, they use online communities, forums, Facebook, and Pinterest to create these communities and support systems and conduct the research that allows them to make their dollar work as hard as possible for them. They’re looking for acknowledgement, recognition, and most importantly, support.

Class 75
article thumbnail

Book Review: Social Media Marketing

Webbiquity SMM

&#. “Participating in social media isn’t just about creating a page, making a blog post, posing a question, or tweeting. You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product.

Review 153
article thumbnail

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. A brand evangelism program encourages the commentary to be kept positive in the future.

Brands 133