Ignite Social Media

AUGUST 31, 2021

A survey last year revealed that 82.76 % of shoppers say they would rather support a local business than a large corporation. By excelling in community management, brands can enhance their online presence and relationship-building with consumers. Cause Marketing Continues to be a Top Social Media Trend.

Trends 184

Trends Organization Social Media Travel 184

Hootsuite

JULY 11, 2022

When it comes to marketing on the app, strategy is key. Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. But ads are not the only way to do marketing on the platform.

Marketing 103

Marketing Reddit Advertising Analysis 103

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began.

Influencer 188

Influencer Metrics Campaign Survey 188

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Coca-Cola: Align NFTs With Your Wider Marketing. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 140

Social Media Survey Influencer Buy 140

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sherrilynne Starkie

MARCH 11, 2013

Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing. Takkale told the CTV that there was no intended native reference. It’s a tomahawk dunk.

Sports 281

Sports Brands Focus Group Microsoft 281

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 96

Fashion Influencer Ensembli Instagram 96

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Instagram commerce refers to just the buying and selling over Instagram. Within those billions of users, Instagram fosters niche communities.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. If you’re trying to get customers to rally around your brand and help promote your products, implement a community hashtag. What’s more?

Social Media 179

Social Media Tips Hashtag UGC 179

Oktopost

MARCH 20, 2021

Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking isn’t prescriptive.

Strategy 144

Strategy Metrics Process B2B 144

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Source: The Globe and Mail 5.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Don’t sweat it—you can’t be 100% on 100% of the time Just refer to our social media toolkit whenever you need fresh ideas. the marketing team, legal department, outside clients, etc.) Not your usual creative self?

Template 134

Template Templates Social Media Tips 134

Convince & Convert

DECEMBER 27, 2013

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. He refers to fans as “Crazy Cousins,” and the ne’er-do-wells are mopes. Please support them; we couldn’t do it without their help!

Survey 167

Survey Social Media Retail Communities 167

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 120

Patterns Sentiment Analysis Proposal 120

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 110

Process Sentiment Analysis Applications 110

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. In short, brand visibility refers to how much your brand is seen on different marketing channels. In short, brand visibility refers to how much your brand is seen on different marketing channels. Social listening is a powerful tactic for today’s digital marketers.

Brands 75

Brands B2B SEO Influencer 75

Mindjumpers

AUGUST 3, 2012

Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. This month, I surveyed end users to find out how they draw value from going social. Augment transparency, accountability and communication efficiency. Here’s a snapshot of their responses.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Proactive Report

OCTOBER 2, 2013

A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. PLANNING YOUR DIGITAL MARKETING. IMPLEMENTING THE DIGITAL MARKETING PROGRAM.

Marketing 66

Marketing Syndication Sentiment Survey 66

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. So we’re collecting all the relevant Facebook algorithm factors, updates, and changes and placing them here in this post for easy reference. Posts that are timely or reference a trending topic. Facebook algorithm values.

List 190

List Facebook Feed Feedly 190

Pixlee

FEBRUARY 1, 2019

Discounts, exclusive deals, or free gifts can push your existing customers to refer new people to your service. And as an added bonus, you gain a new customer—the referred friend. Another consideration for both rewards and cash incentives: should you incentivize both referrer and the referred client? Or just reward the referrer?

Discount 41

Discount UGC How To Apparel 41

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. Understanding competitors through social listening Screenshot taken from lush.com In any market, knowing your competition is half the battle.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Diva Marketing Blog

JUNE 10, 2012

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Most marketing bloggers will tell you to realize influencer roundup posts in order to persuade those influencers to link to that blog post.

Strategy 60

Strategy Content Marketing Influencer 60

Socialmedia.biz

JULY 9, 2018

From a marketing standpoint, 80% of businesses worldwide use more than one social media platform to generate leads (61%), improve search rankings (58%), develop enterprise partnerships (54%), reduce offline advertising expenses (47%), increase sales (43%), and gather marketplace insight.

Policies 70

Policies Social Media How To Privacy 70

Hootsuite

DECEMBER 15, 2021

According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views). Why are TikTok trends good for marketing? I know what you’re thinking. Trending dances.

Trends 142

Trends HootSuite Fashion Video 142

Adam Sherk

OCTOBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124

Hitwise Social Media Digg Survey 124

Buffer Social

JANUARY 21, 2019

A large majority of marketers wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. Great campaigns happen at the intersection of marketing and psychology. Let’s dive in!

Influencer 108

Influencer Groups Groups Social Media 108

Razor Social

NOVEMBER 29, 0002

Download the PDF version for future reference! For example, are they entrepreneurs, marketers etc. If you can’t do the analysis with the tools you can always run a survey to your audience. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names.

Analytics 89

Analytics Social Media How To Analysis 89

Convince & Convert

JANUARY 25, 2016

To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. The survey found that 75% of Americans think brands should implement better strategies in order to encourage brand loyalty. Get our Definitive email newsletter.

Brands 60

Brands Loyalty Discount Telecommunications 60

Sprout Social

MARCH 8, 2023

In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Humanizes your brand There’s a reason why 42% of marketers hire creators for unboxing or reveal content. Ring lights, camera (or, phone), action. But while formats may shift, video is here to stay.

Video 93

Video Film Content How To 93

Small Business Mavericks

FEBRUARY 19, 2011

This is often referred to as an abandoned shopping cart and is similar to an offline shopper heading to the checkout, then dumping their basket and leaving the store empty handed. Combine your e-mail marketing and customer service skills and make contact with that lost customer. About Us What’s a Maverick?

Case Study 79

Case Study Press Release Small Business Adwords 79

Direct Marketing Observations

APRIL 19, 2010

Though the above graphic refers to adults, children are not too far off from this model. This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. They can create a poll or survey. They can use a mobile device. They can rate someone.

Social Media 202

Social Media Social Networking Education Guidelines 202

Lucy Hall

DECEMBER 4, 2014

As part of an ongoing survey we asked hundreds of thousands of people how they feel about the content in their News Feeds. According to people we surveyed, there are some consistent traits that make organic posts feel too promotional: Posts that solely push people to buy a product or install an app. But do this through an advert.

Facebook 60

Facebook Feed Feedly News 60