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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. But a B2B software company likely wouldn’t have an authentic way to engage with that meme. Social media moves fast.

Trends 167
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14 Content Creation Tools That Make Your Job Way Easier

Hootsuite

Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox. You’ll find a range of solutions, from the nuts and bolts that solopreneurs and small marketing teams need to the heavy-duty equipment that keeps large corporations running smoothly. That was the last tool joke.

Tools 108
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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. Here’s the thing: marketing is usually not about what you’re selling, so much as it’s about how you sell it. Stand out from the crowd with eye-catching graphics , a shocking infographic or funny meme.

Products 145
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How Much to Charge for Social Media Management

Social Media Strategies Summit

It’s practically impossible for a business to operate in today’s market without a social media presence. Despite this fact, many business owners and marketing teams are missing the experience or resources to internally manage their social media presence in a strategic way. What do you know about the market you do business in?

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250+ Instagram Reel hashtags to boost engagement for your brand

Sprout Social

Adding hashtags to Reels lets you target niche communities and specific demographics with your content—people who are most likely to be interested in your products or services. Using branded hashtags in Reels and posts can help you build brand awareness and instill a sense of community in your followers.

Hashtag 85
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Low tech, no problem: How Wordle mastered the game of firsts

Sprout Social

Software engineer Josh Wardle quietly released Wordle in October 2021, intended as a game for his logophile partner. Players initially had no clear way of sharing their results from Wordle’s website with their peers or social networks–but that didn’t stop communities from forming. How Wordle m-a-n-i-a began. — Swati ??

Meme 92
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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

And for another, the business community seems to like it too. Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Whitney Wolfe Herd is the founder and CEO of the dating app Bumble and the former VP of marketing at Tinder.