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What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Remember the days of simple media and mass communication? The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone.

Nielsen 165
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Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

First, a study of 33 million unique users from Chitika’s network in September showed that visitors coming from Facebook and Digg were more loyal than those coming from the three major search engines and Twitter. Side note: Hitwise, you’re overdue for an updated version of that report!).

Hitwise 124
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Grow Your Wiki

Buzz Marketing for Technology

online communities. Social Enterprise: Interview with 7thFloor Magazine. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Confluence.

Wiki 223
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7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly.

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Diva Marketing Talks Online Publications With Deanna Sutton, Angela Benton & Heidi Richards Mooney

Diva Marketing Blog

What makes a great magazine? Deanna Sutton publisher – Clutch Magazine , Angela Benton publisher – BlackWeb 2.0 and Heidi Richards Mooney , publisher- WE Magazine for Women join me to discuss how online publications are dealing with this new genre. Deanna Sutton publisher – Clutch Magazine , Angela Benton publisher – BlackWeb 2.0

MySpace 56
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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Mostly its called cultural or corporate anthropology or ethnology, but I prefer the term Customer Anthropology -- the study of your customers people and behaviours in their natural habitat. Surveys and interviews presuppose (often incorrectly) that you know how and why your customers are (and arent) using your products and services.

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60+ Creative Marketing Ideas for Small Business

Writtent Blog

Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. This makes you a valuable community member and builds awareness. Survey your customers for great ideas. Create customer case studies.