Pam Moore

MAY 9, 2017

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. Remember the days of simple media and mass communication?

Nielsen 165

Nielsen How To Influencer Overview 165

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

FEBRUARY 17, 2016

Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). Increasingly, the answer is to work with influencers and advocates. People Are the New Media. The Best Influence Marketing Education. How to Get Influence Pros in Your Life.

Influencer 60

Influencer Marketing Nielsen Case Study 60

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. For most, it’s the latter. Source: Hubspot.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. Social media is a great way to build and maintain loyalty.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing.

Influencer 60

Influencer Brands Marketing Authentication 60

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Diva Marketing Blog

MAY 9, 2016

an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. I run the social media marketing firm, Everywhere Agency.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. I run the social media marketing firm, Everywhere Agency.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers.

Travel 75

Travel Hosting Social Media Influencer 75

Pixlee

DECEMBER 18, 2018

With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. Instagram is on pace for another record year of growth in 2019. Drill Down.

Instagram 44

Instagram UGC Authentication Influencer 44

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Research: How do people talk about your industry and who are the influencers? based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media 157

Social Media Radian6 Strategy SM2 157

Buffer Social

MAY 8, 2019

“The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me. Marketing to a young, rebellious audience means embracing social media channels for Ugly.

Industry 74

Industry Meme Survey Authentication 74

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers.

Travel 40

Travel Hosting Social Media Influencer 40

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000.

List 155

List Twitter Brands Microsoft 155

Sprout Social

MARCH 13, 2017

There’s less outside influence on your decision. Some common tactics of establishing social proof are: Positive reviews. Influencer or celebrity endorsements. Growing your social media following. Social shares (when done correctly). Endorsements from Celebrities & Influencers.

Conversation 110

Conversation How To Review Influencer 110

Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? According to Nielsen, online reviews are the second most trusted source of brand messaging and information. Why to Use User Generated Content. How to Leverage UGC Effectively.

Content 41

Content UGC Loyalty Nielsen 41

Ignite Social Media

FEBRUARY 11, 2021

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions. morning, afternoon, evening, etc.).

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

MAY 19, 2009

1-topic about social media marketing. Blogger Relations, as other social media strategies, have grown in complexity. Susan Getgood Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web. .&#

Brands 145

Brands Content Social Media Consultant 145

Rebekah Radice

NOVEMBER 24, 2017

Today’s post is sponsored by Brand24, a tool I use daily to listen across social media. You can even filter by influence if you’re short on time and looking to activate a certain segment. Social media can be huge lead-generator, but only if you listen very closely. Your next step is outreach.

Hashtag 138

Hashtag Influencer Trends Industry 138

Diva Marketing Blog

NOVEMBER 30, 2011

Social Media. My reactions : Women help and connect to each other by sharing their experiences; results are influencing brand perceptions and purchase behavior. . Curious to what other people would say, I posted the question to my social networks, including the Atlanta Women in Social Media group.

Social Media 83

Social Media comScore Nielsen Small Business 83

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media. The post had fantastic engagement and was reposted by several other LinkedIn users, extending his social media reach. This fosters community and interaction within your network.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media. The post had fantastic engagement and was reposted by several other LinkedIn users, extending his social media reach. This fosters community and interaction within your network.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Rebekah Radice

NOVEMBER 24, 2017

Today’s post is sponsored by Brand24, a tool I use daily to listen across social media. You can even filter by influence if you’re short on time and looking to activate a certain segment. Social media can be huge lead-generator, but only if you listen very closely. Your next step is outreach.

Hashtag 60

Hashtag Influencer Trends Industry 60

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. How to Choose the Right Platform for Employee Advocacy. Building Trust.

B2B 145

B2B Survey ROI Metrics 145

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Buffer Social

JUNE 12, 2016

Follower count is one of the metrics we keep a close eye on with our social media reports and audits. There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. Post great content.

Twitter 81

Twitter Strategy Instagram Facebook 81

ProBlogger

APRIL 26, 2017

From influencing millions to making millions , the world’s most successful bloggers manage to turn visitors into readers, readers into customers, and customers into fans without breaking a sweat. According to an eye-tracking study by the Jakob Nielsen group, viewer attention drops dramatically beyond the fold. Just how do they do it?

Blogger 53

Blogger Conversation Nielsen Study 53

Convince & Convert

APRIL 14, 2015

You share your content with social media. Community manager. Teams have told us that consolidating their content marketing tools for ideas, communication, blogging, and social media with CoSchedule has saved them more than 2 hours per post ! Listen to your audience on social media.

Process 60

Process How To Team Publishing 60

Buffer Social

OCTOBER 4, 2016

To plan, track, and analyze our Instagram efforts alongside our other social media profiles, we use Buffer for Instagram. Use your brand tone and voice to help you connect with your community. Build your community. How the number of posts you share can influence your engagement. Let’s jump in. Include a link.

Instagram 111

Instagram Tips Real Estate Hashtag 111

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Buffer Social

MARCH 16, 2017

This is a huge jump from the 34 percent in the year before (when Instagram ads were not yet available to everyone), making Instagram ads one of the most popular social media advertising choice. Audience growth: Instagram is one of the fastest growing social media platforms. Image from eMarketer ).

Instagram 111

Instagram Advertising URL FAQ 111