Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Jason Yormark

SEPTEMBER 7, 2010

Tweet I have to admit, it took me awhile to actually spend any real time with the location based social networks. It’s the only one of the three that truly has a community feel to it. I love the concept of “societies” which involve real groups of different passions and interests. Share this on Technorati.

Foursquare 240

Foursquare Technorati StumbleUpon Digg 240

Mindjumpers

DECEMBER 28, 2010

Here’s a list of some of our most popular post from 2010: What You Can Learn From H&M’s Use Of Social Media : H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from the company to achieve a more engaging and growing community. Read Full Post ».

Social Media 218

Social Media Fashion Technorati Campaign 218

Kikolani

JULY 28, 2010

Submit yourself and your sites to the following networks. Scribnia is an excellent blogging community that lets you connect with and review other blog writers. Login, and visit the Google Profiles area to add your blog (along with your social networks and other websites) to your profile. Blogging Networks.

List 144

List Alltop Forums Technorati 144

Bill Hartzer

JANUARY 28, 2010

Social Connections has released MashedIn.com , an application that allows you to identify mutual connections across multiple social networks. Individuals have various groups of friends or connections on different social networks they use on a regular basis. . Share this on Technorati. Tweet This!

Applications 115

Applications Social Media Widget Technorati 115

Laurel Papworth

APRIL 19, 2010

10.00am – 12.00pm FORUM B: The Commercial Benefits of Today’s Social Networking Platforms. This forum is now fully booked Innovative uses of social networking in the business environment are endless. Speakers: Laurel Papworth, Online Community Strategist, World Communities. Will let you know.

Eventful 80

Eventful Company Social Media Conference 80

Bill Hartzer

OCTOBER 12, 2009

Porsche had the highest community rating in the Community Index with a score of 5,448, followed by BMW at 3,681 and Audi at 3,612. According to the results of the study, German automakers dominate the luxury auto business category, while Japanese and American brands are largely absent and unimpressive within social media.

Social Media 103

Social Media Brands Digg Forums 103

Webbiquity SMM

FEBRUARY 28, 2011

. • Yianni Garcia – Digital Marketing & Community Manager, The McGraw-Hill Companies. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept.

List 155

List Twitter Brands Microsoft 155

Laurel Papworth

APRIL 13, 2010

Event: Media140 Foodies with Bridget _Cooks is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: bridget_cooks , foodies , Julie Posetti , media140 , social media. YouTube: At war with Warner Music Group (8). Related posts. WotNews 2008: Our most important stories (1). WOMMA – wrong (0).

Eventful 65

Eventful Virtual World Technorati Social Networking 65

Laurel Papworth

JULY 11, 2010

Lito S German BMW Group Asia. EVENT: Social Media World Forum in Singapore is a post from: Laurel Papworth- Social Network Strategy. Twitter: Measuring clickthrus Social Media Metrics (10). Social Media Emmy: Australia’s Scorched.tv (5). Social Media Courses: Sydney, Brisbane, Hong Kong, Singapore (0).

Forums 79

Forums Eventful Social Media Transportation 79

Laurel Papworth

OCTOBER 30, 2009

Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers? Social Marketing Manager – Sydney. The Commonwealth Bank Group is one of Australia’s leading organisations providing integrated financial services to more customers than any other Australian bank. Competitive Remuneration and Benefits.

Banking 79

Banking Social Media Insurance Technorati 79

Laurel Papworth

JULY 6, 2010

3 Ways to Win FastCompany’s The InfluenceProject: Spam the link they give you to everyone in your email address book, your Facebook friends, join random Facebook pages and LinkedIn groups, Tweet, auto tweet and DM to your little heart’s content. SocialSpamRUs or a fun little game with the community? What do you think?

Project 88

Project Influencer Reputation Exercises 88

Buzz Marketing for Technology

JUNE 27, 2008

Communities of practice. Social networks. The evaluation designer then arranges the decision-makers into groups of 6-8 people and arranges for these groups to meet for 90 minutes or so to consider the significant change stories collected in Step 1. The result is communicated to the original storytellers.

URL 177

URL Technorati Groups Groups 177

Laurel Papworth

FEBRUARY 13, 2010

Australia too has a massive increase in seniors in Facebook and social networks generally in the last year or two. Social network strategist Laurel Papworth said Australia’s take-up rate was generally about 2 to 3 per cent higher than the US for computer use. Facebook claims to have more than 7 million users.

Hitwise 110

Hitwise Facebook Statistics Social Networking 110

Laurel Papworth

SEPTEMBER 1, 2010

Note: A flash mob is organising for a group of people to show up at a time and place, in public, undertake a noticeable action (live) then walk off as if nothing had happened. Compare this professionally run RockYourBox created About page on YouTube with the one later from the user generated, amateur Sydney Flash Mob group. Say Cheese!

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Laurel Papworth

OCTOBER 21, 2009

I’m a huge fan of advertising campaigns in social spaces that are fun, narrative, a game, and not in your face. This one meets all that criteria and more: Fun, educational, something that bonds people into a temporary community, with – as far as I can see – little in your face advertising from Volkswagen.

Automotive 83

Automotive Technorati Widget Project 83

Laurel Papworth

MAY 26, 2010

I wonder if TNT know their staff member is doing an awesome job of building TNT brand love in the geeky and no so geeky communities online? hope the members here are in the lucky group that get there’s early. Make the most of being a happy service provider to a happy community. From Forums.MacTalk.com.au is it here yet?

iPad 72

iPad Apple Yammer Technorati 72

Laurel Papworth

OCTOBER 26, 2009

Episode 2 of monetizing online communities looks at donations – an overlooked revenue stream and the social media tools that enable donations online. Currency has no inherent value itself – only what we, the community, say it’s worth. Donations play very much into the socailized aspect of money transfer.

Joomla 79

Joomla Drupal Social Media Open Source 79

Buzz Marketing for Technology

JULY 2, 2008

Communities of practice. Social networks. 16:00 - Getting different groups to talk. And if you are interested in how to use mystery story format to write scientific papers (or any persuasive communication) then check out this post. View the Technorati Link Cosmos for this entry. Change management.

Technorati 100

Technorati URL Digg Collaboration 100

Buzz Marketing for Technology

JUNE 27, 2008

Favorites & Groups. Add to groups/events. Groups/Events. Social Media. link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£ Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Laurel Papworth

JANUARY 17, 2010

Currency itself has no inherent value except what we, the community/nation, put on it. Business: An online newspaper/news aggregator and group blog. Social Media Revenue: Huffington Post TechCrunch Valuations is a post from: Laurel Papworth- Social Network Strategy. Estimated Value: $150 million.

Social Media 78

Social Media comScore API Technorati 78

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. It also allows you to share your bookmarks on other social networking sites.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Idaconcpts

AUGUST 18, 2010

The difference between these people and those who stay is that the first group don’t take the time to learn how to use it to their advantage. Join Online Shopping Communities. Share this on Technorati. Many people create a Twitter account, use it for a week and then give up because it’s not what they expected.

Questions 137

Questions Social Media iPhone Applications 137

Buzz Marketing for Technology

JULY 14, 2008

Communities of practice. Social networks. Last week I ran a half day workshop to get a group thinking about their knowledge strategy. Compare these observations with groups who are poor at implementing knowledge-related behaviours. Actively build your social networks so you can tap into them when needed.

Diagrams 100

Diagrams URL Technorati Exercises 100

Laurel Papworth

JUNE 9, 2010

Because we can’t be everywhere, we encourage you to attend or organize a meetup in your community using our Meetup Everywhere page (or by creating a meetup using the widget below). Social media has changed our lives. Some groups are organizing social networking hours at their local venues, while others are hosting speakers or panels.

Social Media 71

Social Media Social Networking Eventful Technorati 71

Webbiquity SMM

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Laurel Papworth

DECEMBER 17, 2009

I am in the Social Media section along with : Paul Borrud, regional VP of sales for Facebook, Australia. Jolaine Boyd, group marketing manager, Telstra @bigpondteam. Venessa Paech, Community manager, Lonely Planet @venessapaech. Jye Smith , social media strategist, Switched On Media @jyesmith. Recognition. Knows people.

Industry 64

Industry Social Media Influencer Mobile 64

Buzz Marketing for Technology

OCTOBER 4, 2008

Shel cites a brief published by the Aberdeen Group , titled Web 2.0, Talent Management, and Employee Engagement (a PDF file) that finds: 52% of organizations that adopt blogs, wikis, and social networking tools (among others) achieved best-in-class performance levels compared to 5% for those that didnâ?? informal learning.â??

Project 265

Project Web 2.0 Module Wiki 265

Laurel Papworth

FEBRUARY 14, 2011

Social Media: NAB Break Up Letter is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: break up , breaking up , Commonwealth Bank , letter , NAB , other banks , social media , Westpac. Australia: Social Media Marketing Job at Commonwealth Bank (3). Related posts. Related posts.

Social Media 101

Social Media Banking Virtual World Technorati 101

Mindjumpers

DECEMBER 3, 2010

However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Why You Need a Blog: Blogs Are The Websites of The Social Media World. Content is an enormously broad concept that we use every day without really defining it.

Content 213

Content Social Bookmarking Press Release Research 213

Laurel Papworth

AUGUST 3, 2010

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. That’s how it works. Please spell out I.R.O.N.Y

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Laurel Papworth

OCTOBER 7, 2010

The local bikie group will follow a different follower set. Find Twitter followers by location 2011 is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: Australia , country , find , GPS , local , location , map , mobile , Search , state , town , Twitter. Video 3.0 – Social Video (3).

GPS 88

GPS Twitter Real Estate Mobile 88

Techipedia: Tamar Weinberg

AUGUST 18, 2010

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Here are five steps you can take: Review In a committed relationship, if there is any hint of disagreement in the social space, it’s time to sit down and look at one another’s social networks.

Activities 216

Activities Social Media Policies Social Networking 216

Laurel Papworth

FEBRUARY 11, 2010

If you know of clues or tips for identifying journalists in social networks, let me know. I mean a few that use social networks as their own personal hunting ground. Journoggers tend not to link to anybody else but their own articles, traditional media articles or a small group of other journos. Related posts.

Blogosphere 80

Blogosphere Social Networking Blogger Press Release 80

The Marketing Blog

SEPTEMBER 28, 2009

Ranking: Unlike the Ad Age Power 150 rankings, I think it won’t be justified to rank Indians in Social media. The idea is not to create a feeling of competition but a strong group which can collectively spread social media usage in India. technorati , back-links etc.)

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Laurel Papworth

JUNE 5, 2010

The support their community gives them when writing their next books is often paid back in recognition, thereby reaffirming the author’s role as influencer. When connecting with influencers in an online community, you may want to seek them out first. Technorati Tags: influence , Influencers , social media , types of influencers.

Influencer 106

Influencer Social Media Conference Social Networking 106

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Establishing a social media strategy will help you see where potential customers are hanging out. Through social media, you can find out what online communities your existing customers belong to. Answers Yahoo!

Social Media 269

Social Media Strategy StumbleUpon Digg 269