Techipedia: Tamar Weinberg

MAY 12, 2010

You can check show times, read mainstream media reviews, watch official trailers, and get data on individual movies as well as the movie industry in general. For large, Fortune 1000 brands, this is typically a very large group, ranging from a few thousand to a few million individuals. Calling attention to social profiles?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

JANUARY 12, 2010

To answer some questions, Industry connections are those I know through the search industry (primarily) but I have not yet met in person. Industry colleagues are those I have met in person (typically in a casual atmosphere or at conferences). LinkedIn is a industry tool. It comes with my social media maturity , I suppose.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# More importantly, they’ve created a go-to place or space for community. Roger Smith Hotel also teaches us another thing: you should take advantage of your market by giving them opportunities exclusive to their communications channel. izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Totally connected groups are average sharers, creating as much as they can consume and using free sites to display it all. BTW – I’ve really been interacting with the Digg community more and more. It really is about being a part of the community. Tamar is also the author of The New Community Rules (July 2009).

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Buzz Marketing for Technology

JUNE 27, 2008

Its awesome to have a lot of friends, and even more so being active in the hottest blog communities. But with messages coming in from other MyBlogLog members & the communities you follow, on top of your many friend requests and updates, we understand that sometimes all those alerts can be a bit much. XOXO, Tilly. Comments (4). |.

Yahoo 100

Yahoo Google Reader Flickr Widget 100

Convince & Convert

MAY 4, 2010

In many industries and in many types of organizations, however, that’s not going to happen tomorrow. Chapter two of the book examines the role of IT in relation to an organization’s: Industry Size Stage (growth, maturity, decline) I’d also argue that the organization’s IT philosophy is critical in successfully rolling out new technologies.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. We have focused on relevant followers, in our industry by and large.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Almost Savvy

MARCH 1, 2009

Most pre-arranged meetings have had some form or electronic communication anyway. When I do large group meetings I simply put my email on the overhead. I’d imagine that you primarily deal with a very tech savvy group who are comfortable with your approach. I carry a Blackjack which I record something if I need to.

Real Estate 267

Real Estate LinkedIn Meeting Tools 267

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Tamar is also the author of The New Community Rules (July 2009).

Social Media 100

Social Media StumbleUpon SEO ROI 100

Convince & Convert

SEPTEMBER 7, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. I guess I better read the book before Scott arrives next month for #UnBookTourSLC, right? Who is going to post a blog review of YOUR new book (raising hand now). As you know, you’re my living example of how to write a blog.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? Content without community, without approachability, without humanization and kinship is ineffective. I think your point about being involved in the community is the toughest for companies to put their arms around. Consider a company like Kodak. And congrats on the #1 ranking!

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

MAY 27, 2010

Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. – [link] – I realize not much has changed (yet), but … interested in your take. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 27, 2010

Whether it’s finding other people in your company to contribute an occasional post, recruiting guest bloggers from within your industry, or encouraging your customers to let you interview them for a podcast, make finding and supporting new content creators a mandatory part of your content marketing strategy. How can I help you?

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. It doesn’t matter what industry you’re in. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. Those type of comments are why I do it.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 13, 2010

Inspired by Jay Baer blog post, “The Best Advice Has No Shelf Life” [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)! Today's Topic: Advice (via/ @jaybaer [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)!

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. link] jaybaer The agency's role should be helping the company find ways those two groups can work together closely.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

AUGUST 18, 2010

Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. It's not just PR, but since that's the industry with which I primarily interact, I wanted to put a fine point on it. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela.

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JULY 14, 2010

I have relied on my own white knights like Jay and his peer group to weather resistance and overcome barriers (real and perceived). There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. The change has come from how people create their perceptions.

Social Media 134

Social Media Strategy Metrics Organization 134

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Now consider your industry. I’m sure the internet marketing industry isn’t alone in this regard. In due time, that started to change as I built face-to-face relationships with co-workers and then started building friendships in the industry. My industry (internet marketing/blogging) connections (who are 99.7%

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. link] /via @jaybaer [link] The Homer Group RT @marketingveep @jaybaer: 80% of #brand chatter is created by 16% of people.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Ask your customers directly. How can I help you?

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

Social Media 128

Social Media Strategy Influencer Case Study 128

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

With Twitter being so incredibly large and vast, there are different types of mini-communities. It’s not enough to be insular and focus on your groups of friends. At business networking events, try to get to know people outside your group of trusted colleagues. I created an additional account for people in that group.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

By putting effort into the writing process, you reap the benefits of a community that supports you because you lift them through your words. Bloggers who focus on a niche and tackle it are highly respected among their peers and within their communities. Want another tip on how to write well? Read a lot. Tips on self-improvement?

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Techipedia: Tamar Weinberg

MARCH 10, 2010

Over the next few months, I received multiple invites to various groups on Facebook and messages imploring me to participate in activities in which I had no interest. “I am a relatively new internet marketer trying to break into the industry,&# he wrote. All social media etiquette rules were not heeded to.

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Honestly, as an employer, the idea that there can only be a select group of firm experts makes my blood boil. Just get started.

Social Media 138

Social Media Strategy Consultant SEO 138

Techipedia: Tamar Weinberg

JULY 29, 2010

Better yet, let’s just chat at an upcoming industry event instead of scheduling a dedicated meeting. Reply Jim "Genuine" Turner July 29, 2010 at 9:53 pm Been running this through in my own mind and a have been talking about it a little that we in this industry are in the trust business. Yet people always ask!) You usually do.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

AUGUST 26, 2010

It’s also very handy for easy archiving of historical social mentions (lawyer types or readers working in regulated industries should take note of that feature). Having ALL the tweets and Facebook messages on a single sheet is fascinating and satisfying. The ease-of-use and Excel format of RowFeeder are big pluses for me.

Social Media 119

Social Media Strategy Analysis Reputation 119