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Monday’s 5 Social Media Must-Reads

Firebelly

The State of Community Management in 2011. By Kate Williams We’ve been spending some time with this fantastically thorough report from The Community Roundtable since its publication last week, and unsurprisingly it’s filled to the brim with goodness. Social Media and SEO massively undervalued: Study.

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The Guide To Social Media Marketing Automation

Webbiquity SMM

In addition, a significant portion of social media marketing is engaging with your community. adding a popular but irrelevant keyword to a paid search campaign may increase clicks and conversions, but these will likely be of little value). All of this requires constant human input. This cannot and should not be automated.

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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

Think about it this way: in one hour, how many people go to Google (or any other search engine) to look for you, your competitor or they''re searching for a brand to help them, and it''s your business that does provide this solution? These searches are leads. community building. organic search. paid search.

Marketing 105
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Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success.

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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data. Google Trends. Google AdWords Keyword Tool.

Tools 141
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United Way of Central Indiana Recognized for their Social Media.

Firebelly

  The article, Appealing to Community , focused on how not-for-profits are reaching out to younger donors with social media while keeping older supporters in the fold. 

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Me on Tom Foremski on PR

Danny WhatMough

Seen in this light, it’s perhaps understandable that he sees PR as “…a form of SEO; whether the PR industry understands this or not” Seen in this light, his argument that Google is out to kill PR is perhaps true. PRs have used an array of tactics to achieve this of which the media and organic/paid search are one.