Social Media Strategies Summit

SEPTEMBER 18, 2023

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.

Influencer 130

Influencer Travel Retail UGC 130

Pixlee

AUGUST 23, 2018

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. The question is how to bring the authentic community experience from social media into your stores. “UGC They absolutely love it!

Retail 41

Retail UGC Apparel Social Media 41

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Worn Wear uses Instagram to not only raise awareness of upcycling clothes but to share the personal meaning behind the clothes consumers bring in for repair and the impact recycling has on the community.

Retail 104

Retail Trends Fashion Marketing 104

Ignite Social Media

MAY 23, 2016

Implementing new features on social media can be an intimidating task to take on. The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re likely asking yourself the following questions. These features could be a benchmark for future content, trends, and social communication.

Features 112

Features Social Media Brands Retail 112

Pixlee

MARCH 5, 2019

You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now. Leading ski resorts have mastered the art of community-driven marketing thanks to their brilliant understanding of their audience. Big Sky and Big Community Wins.

Communities 70

Communities UGC Geotagging Real Estate 70

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community.

Community building 90

Community building YouTube Communities Influencer 90

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Instagram released this feature to improve the relationship between retailers and their customers. The new checkout feature is proof of this.

Products 163

Products Instagram Brands How To 163

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Influencers and brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 121

Video Retail Hosting Fashion 121

Webbiquity SMM

JANUARY 24, 2023

These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for. Online shopping is growing much faster than retail sales overall, particularly among Millennials and Gen Z purchasers.

Advertising 238

Advertising Social Media Strategy Authentication 238

Techipedia: Tamar Weinberg

JUNE 19, 2012

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. An effective support community relies on members to generate much of the support. It’s Worked Before.

Cost 135

Cost Communities Drupal Forums 135

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Glossier Embraces UGC & BTS. Followers: 161.7k.

Brands 120

Brands UGC Authentication Comparison 120

Sprout Social

OCTOBER 16, 2023

For example, this TikTok below pokes fun at Bored Ape Yacht Club, an NFT-collection that features eclectic apes: The caption, “We hate nfts. The brand taps into 2000s nostalgia frequently, like in the TikTok below that features one of their most iconic looks: a Bobby Jack tee, brown gauchos and a tiny backpack.

Brands 115

Brands How To Authentication Collaboration 115

Social Media Strategies Summit

SEPTEMBER 9, 2022

Budweiser did this with its own NFT launch , which featured 1,936 unique digital cans — a reference to 1936, the year the first Budweiser can was created. For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. Adidas: Add Real-World Experiences. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

DECEMBER 14, 2022

The brand extended experiences in PACWORLD with a holiday twist, offering features like a gift shop. Big-box retailers have also created metaverse brand activations. The event featured five NFT project galleries and allowed users to vote on a parade balloon NFT, which will be turned into a physical one at next year’s event.

Industry 110

Industry Examples Real Estate Brands 110

agora pulse

JUNE 9, 2020

Story Pins feature up to 20 pages of images, text, and links and appear in users’ home feeds with a cover image and a title. They feature 2-5 images that Pinners can swipe through. This makes them ideal for the retail, and food and beverage sectors. Pinterest for Retail. Tips for Retailers. For example: .

Engagement 138

Engagement Retail Case Study How To 138

Waxing UnLyrical

MAY 13, 2019

Fast Retailing. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. These and more you can find in the right groups/communities. Align Technology.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Pixlee

SEPTEMBER 20, 2017

Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Community is a competitive advantage because members encourage, motivate, and help one another. Community Needs To Be Part Of The Company’s DNA.

Communities 62

Communities Brands Class Community building 62

Hootsuite

SEPTEMBER 27, 2023

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. If your Short features products, you can tag them during the upload flow. Ensure your channel doesn’t have any active Community Guidelines Strikes.

YouTube 93

YouTube Adsense Affiliate marketing Video 93

Sprout Social

APRIL 15, 2020

With this in mind, the Sprout team has created a new Featured Topic centered around the coronavirus that is available to all of our Listening customers. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Amazing response to our donation.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: Fantastic Furniture .

Case Study 114

Case Study Marketing Directory Retail 114

Hootsuite

JULY 6, 2022

They’re reporting using features like shopping tags and the Shop tab. And that number should keep growing as Instagram fine-tunes its Shopping features. Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. Within those billions of users, Instagram fosters niche communities. Try it Free.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

JANUARY 21, 2020

Every community-driven brand looking to thrive in 2020 has at least one thing in common: they’re prioritizing personalization. Community-driven brands stand out now because they have created products people love, learned based on customer feedback, and iterated constantly to improve their product-market fit. Why is that?

Retail 66

Retail Cost Startup Privacy 66

Later

APRIL 15, 2020

This means retailers and e-commerce brands can seriously boost their sales on Pinterest! . We’re covering how the new feature works, what it means for retailers, and how you can start using the Shop tab to your sales advantage: . The Shop tab is an awesome addition for both retailers and everyday users on Pinterest. .

Retail 71

Retail Price Trends Products 71

Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6   Getting your brand featured on their site is hugely beneficial beyond just the additional eyeballs. billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Later

MAY 28, 2021

June is Pride Month, a time to celebrate the strides that the LGBTQIA+ community has made towards equality and inclusivity. . Pride marks one of the most significant events in the LGBTQIA+ community: the Stonewall Uprising. A post shared by DOM&INK (@domandink). Lululemon. #1: 1: NYX Cosmetics. View this post on Instagram.

Eventful 81

Eventful Social Media Education Instagram 81

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Convenience in Social Shopping.

Social Media 52

Social Media Video Content UGC 52

Pixlee

NOVEMBER 10, 2020

The best way to break through your audience’s content fatigue and aversion to sales-y marketing is to feature user-generated content in your emails. Featuring user-generated images in your emails means you have a steady supply of fresh content that’s more effective than in-house marketing visuals. . Build A Stronger Community.

UGC 98

UGC Content Curation Apparel 98

Pixlee

JULY 12, 2021

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. This is helpful for brands with in-person retail locations or selling area-specific products. Designing a Summer-Specific Influencer Campaign.

Influencer 95

Influencer Campaign Apparel Travel 95

Pixlee

APRIL 11, 2019

Growing a new Digitally-Focused Community. Since starting operations in 2008, Airbnb has focused heavily on its community image , creating a new cultural norm of sharing homes, rooms, and even experiences with traveling guests. Airbnb shows off some luxury experiences through community content.

UGC 65

UGC Content Retail Marketing 65

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. The Shutterfly Collective Shutterfly, an online retailer specializing in personalized products, launched The Shutterfly Collective, a limited collection designed by influencers in July 2022. Don't wait!

Products 91

Products Team Focus Group Collaboration 91

Sprout Social

JULY 18, 2022

Our #1 Most Requested Feature is Here. Whether you’re a homeware brand looking to capitalize on #CleanTok or a children’s retailer trying to get in on #MomTok, here are a few things you can learn from the rise of BookTok. Any retailer that’s ever had a product take off on TikTok can learn from this play. Published on Categories.

Brands 109

Brands Retail Meme Trends 109

Pixlee

SEPTEMBER 3, 2020

A leader to watch in inclusive marketing, this brand not only tackled representation but reflected their diversity-related goals authentically through engaging with a target community. The campaign’s goal is “to unite and inspire people to take action in their communities” using the power of sport. .

Brands 77

Brands Content Authentication Campaign 77

Sprout Social

MAY 11, 2023

These features allow you to choose the level of control over where your ad appears. These features allow you to keep Twitter a safe place for your brand and community. These features allow you to keep Twitter a safe place for your brand and community. Curious how real brands use this feature?

Reputation 130

Reputation Tools Brands How To 130

Sprout Social

AUGUST 26, 2021

Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. In the example above, an individual shares a specific feature that forces viewers to skip the end credits of a film or TV show. Hint hint feature request @SproutSocial. BrittneeCoomer) August 3, 2021.

Research 144

Research Social Media Airlines Marketing 144