Walking the Content Road Less Traveled
OCTOBER 14, 2016
Ready to make some magic by walking the content road less traveled? What’s the point of complaining about how crowded the marketplace has become, or how the community feeling of yesteryear has dissipated? Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.
How I Got a Book Deal Through My Travel Blog
AUGUST 9, 2016
It was from an editor at one of the biggest publishing companies in the world – she’d stumbled across my travel blog and noticed I was working on a book about my adventures; she wanted to know if I could send her a draft of what I’d written so far. When I’d decided to write a travel memoir, I hadn’t been sure I’d ever finish it. It turned out I was a terrible traveller.
Building a New Kind of Cruise Community
APRIL 15, 2015
Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!), so that others might gain insights for their own community efforts. We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. know that my peers in the digital generations don’t want to traipse down to a storefront to spend an hour with a travel agent.
Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote
Diva Marketing Blog
JUNE 19, 2016
Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Diva Marketing : Before we dive into how you’re using social media to support the Travel Channel pilot for your pilot of Deep Fried America , let’s set the stage for the peeps in our community who may not now But are soon to be (!)
Get Ready for the Bots – on Facebook Messenger
JUNE 14, 2016
Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. Facebook is now venturing into their next Messenger-based project: bots. Facebook Reactions – Three Months On. Open for Business.
Facebook: Improving Employee Communications?
JANUARY 8, 2013
Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Today, though, Facebook isn’t so much about friends, family or clients who are trying to connect with today’s generation. reading and traveling.
A Complete Guide to Facebook’s Q2 2016 Earnings Call
JULY 28, 2016
Facebook reported strong second-quarter-2016 financial results Wednesday, with revenue up 59 percent year-over year and net income soaring 186 percent compared with the second quarter of 2015. Facebook reported net income of $2.055 billion, or $0.71 per share, up 186 percent from $719 million ($0.25) in the second quarter of 2015. Facebook reported an average of 1.13 billion.
For Travel Destinations: Working Well with Bloggers
Bare Feet Studios
JANUARY 5, 2011
Light, chatty, link-sharing takes place on Twitter and Facebook. Photos are shared on Twitter, Facebook, and Flickr, where they can be seen by thousands of others. Here’s how you can interact with New Media Artists, aka Travel Bloggers: * Introduce yourself on Twitter and their blogs ; interact with questions and suggestions for their visit. Introduce them to others in the community. Point them to your website or Facebook page. Post welcome messages to each artist on Twitter and Facebook the day of their arrival. Program Overview. That includes you too.
The “Facebook for Business” Site: An Official Step-by-Step Guide to Facebook
AUGUST 29, 2012
Yesterday, Facebook introduced their newly designed site that guides businesses through the many possibilities of Facebook Pages. The site gives you very pedagogical explanations of the various features of Facebook Pages and plenty of graphics to go along with the educational guide. Instead, the focus is on how to use particular Facebook features. Four easy steps.
2015: The Year of Redefining Your Basic Needs
JANUARY 7, 2015
After that we finally move to social needs—community, friendship, love, and affection. Community Drives Everything One prevalent argument is the third tier placement of social need and belongingness in Maslow’s hierarchy. During Thanksgiving I volunteered with Wayside Food Programs , a fantastic organization that provides community meals weekly across Portland.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Sign in with Facebook or Twitter to get started! As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. more social and real-time community will self-perpetuate content. Used it?
Paywall for News.com and Online Community Social Media
OCTOBER 22, 2011
The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? Facebook reaches 1.1 The Function of News in Community. Their own staff? Fairfax? Really?
How To Use Facebook Audience Insights For Better Targeting
MAY 26, 2016
Are you struggling with Facebook ads targeting? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. Why Facebook Audience Insights Matters. The greatest thing about Facebook advertising is the ability to reach super specific audiences. For me, Audience Insights is the most important tool on Facebook.
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.
Four Tips for Bloggers Who Want to Work with the Travel Industry
NOVEMBER 15, 2011
People are attracted to travel blogging for a lot of reasons. Still others are attracted to the niche travel blogoshpere for the sheer love of travel, and any partnerships with the travel industry are a bonus. While it is possible for a successful travel blogger to participate in media trips, the way we interact with the travel industry is key to our long-term success. After all, many of us operate our travel blog just like any other blog: it’s a business and the relationships we make with industry are not just important, they’re vital. Period.
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! link] Your Business’ Online Community [.]
Alicia Travels: Farm & More Event, Edinburgh
JANUARY 27, 2012
It’s worth over £2 billion a year adding valuable skills and jobs to rural communities. News Business benefits of Twitter Facebook for business Internet Marketing Services LinkedIn for business social media for business social media presentationsThis is all as a result of my talk at The Speciality Fine Food Trade Fair at Olympia in London last year.
How to Get Your Readership Involved and Grow Your Audience with Community Challenges
JULY 13, 2016
One of the things we’re always told is to build community – it makes all the difference between traffic who don’t care and an audience who are invested in you and your story. And if it’s Instagram you’re after, one of the biggest communities on the platform is made up of hundreds of thousands of people across the world who play Fat Mum Slim’s Photo A Day.
What to Look For When Hiring a Community Manager
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Do You Need A Community Manager?
Why Publishers Need to Walk Away From Facebook
JULY 25, 2016
In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook. percent on Facebook.
Eleven Ways Facebook Page Timelines Change Your Content Strategy
MARCH 20, 2012
The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. It has to be about your community. Think Pinterest. 9.
What A Dog’s Cancer Taught Me About Community
MAY 2, 2014
Thanks to the relative flexibility of running my own business and incredibly understanding partners and clients, I was able to reduce business travel to the bare minimum to focus on finding the best treatment options—and venue—for Suzy. tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. Through Facebook.
How To Be Inspired At Work
JULY 8, 2014
Be more involved in our community. Spend more time travelling. Click on the links that people share on Facebook. Do some volunteer work in an effort to help your community and meet other interesting people. Create something. I don''t know about you, but I''ve seen some of the most uninspired people at work literally come to life - and become entirely other people - when they post on Facebook. They can be major ones, like taking your savings and going off to travel. facebook. travel. It''s easy to read between the lines. Meditate more.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. As A.J.
Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg
Techipedia: Tamar Weinberg
JANUARY 15, 2013
There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. discuss the answers to this question in more detail in my book “ Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg ”, but in this post I wanted to share some quick insights around the five key elements of success.
Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter
APRIL 16, 2013
Just because you’ve got a Facebook Page and Twitter Account doesn’t mean anyone is interested in what you have to say. If social media is the medium or channel then social object is the content that travels that channel, passed hand to hand, mouth to ear, tweet to retweet, Like to Share. quick glance of any Facebook Page would show you these four I think. 1.
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
Let’s look at three different examples of how to build a call-to-action through building community, generating leads, and driving sales. Someone said, Why don’t we let people pick our brains through our Facebook page? And so the Facebook question of the week was born. Vistage is a professional development organization for business leaders. Our time equals money. You read.
A Modern-Day Marketer’s Guide to Creating Epic Video Marketing Content for Facebook, Snapchat, Twitter, and More
AUGUST 11, 2016
People watch more than 100 million hours of video on Facebook. In the past 30 days, the average reach on our Facebook video posts is 2.7x Tips for creating video on Facebook, YouTube, Snapchat, Instagram, and Twitter. The five big social media video channels are Facebook , YouTube , Snapchat , Instagram , and Twitter. YouTube brings in nearly 125,000 video views daily.
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter? to increase visibility in the online community. To Facebook or Not to Facebook? As of November 2010, there are more than 500 million active Facebook users, 50% of whom login every day. Tourism/Travel/Hospitality.
Visual Analytics: Find Your Brand’s Visual Influencers
MAY 26, 2016
Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. And You should have already heard this statistic: over 1.8 billion pictures are shared online every day. Screenshot from @mrslvoemon.
Social Media During Emergencies
OCTOBER 28, 2012
The feeling of helplessness is overwhelming; social media kept me connected and as importantly let people know I was safe. I couldn’t help but reflect on the fact that the tsunami sirens didn’t tell me as much as Twitter did. Is Twitter today’s warning siren? I was reliant exclusively on Twitter (mostly), Facebook and my car radio to get updates for the tsunami. If a community-based hashtag already exists as is the case with #hitsunami, then consider using that hashtag. wasn’t alone. Evacuees throughout the state were convening online and offline.
Why is Grandma Using Facebook and Uncle Joe Using Twitter? 10 Social Media Statistics That May Surprise You
Social Media Citizens
APRIL 26, 2011
Recently I was looking at some very interesting statistics reported by Yougov.com which illustrated some very interesting trends. I thought I would share them with you as they may just change the way you think about sites such as Facebook, LinkedIn, Twitter and YouTube. Woman are more likely to go on Facebook multiple times per day. 28% of Facebook users are over 55.
How I Started Making $3,000 a Month Blogging About Travel
SEPTEMBER 18, 2011
It has been about one full year since I started blogging about travel, and I have started to generate $3,000 or more a month via my travel blogs. have started to make at least $3,000 a month via my main travel blog, wanderingtrader.com. What it turned into was my own personal travel blog about my passion for travel, and tips about day trading and travel. Instead of talking about ways to make money blogging I’m going to share how I managed to start making $3,000 a month via my travel blog in less than a year. Top 50 Influencers in Travel.
“Reclaim Blogging”: Why I’m giving up Twitter and Facebook
AUGUST 22, 2011
Home Buy Art Here Stormhoek Winer(y) Hughs Book Daily Cartoon Email About Contact/Connect Home Hugh MacLeod Cartoons drawn on the back of business cards August 19, 2011 (3 days ago) “Reclaim Blogging : Why I’m giving up Twitter and Facebook. Earlier today I told everybody on Twitter and Facebook, that I’m leaving Twitter and Facebook. Facebook. Go me!
How to Build Community for Niche Site Success
JULY 21, 2011
But then again, I never expected the little website I created to keep friends and family informed about Jerry’s progress to become the largest online community for canine amputees and their people either. We considered a number of different ventures during our three years on the road, but that thing turned out to be right under our noses, and the Tripawds Blogs community was born.
Scenes From The Frontlines
JANUARY 5, 2012
Not the usual business travel, but a luggage set for the family. The thing is that this business has a Facebook page, they're on Twitter and they're constantly putting up videos on YouTube. really, really care about travel and their consumers. Just look at the customer service diatribes you can see on Twitter, Facebook, Yelp and beyond. business travel. community manager. facebook. travel. A post Christmas story that is worthy of your attention. I was in the market for luggage. found what I was looking for (sort of). Sales Rep: No. brand.
How Customer Service on Social Media Helps Your Brand [Infographic]
AUGUST 13, 2012
Bad news travel fast in social media and can quickly spiral out of control. 35% of retailers actually erased a customer’s question on their Facebook Page. Customer service Social Media Brands communication Community Management customer service InfographicInclude social media as part of your customer service strategy. Brands that don’t, lose. Click on either image to enlarge.
How Fairmont Hotels Used Facebook Contest to Segment Audiences
Convince & Convert
AUGUST 29, 2012
Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. “We’re always looking for fun and creative ways to engage with our fans and followers,” shares Andrea Johnson, Executive Director, CRM at Fairmont.
The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
Blue Focus Marketing
FEBRUARY 13, 2012
Social businesses implement social technologies, strategies and processes that span across their entire enterprise, creating and optimizing collaborative ecosystems of employees, customers, partners, suppliers, communities and stakeholders in a safe and consistent way. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans.
10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Traveling salespeople knew their audience well, and went door-to-door to deliver custom personal messages about their products to willing buyers. It’s very easy to just start measuring your ROI by counting how many Twitter followers and Facebook friends you have. Channels used: Twitter, Facebook, and blog. Built a community of 13,000. Does social media drive ROI?