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The KISS Method For Determining Social Media ROI

SocMed Sean

The dangers of ignoring knowledge management is that employees who leave your organization take their “tribal knowledge” with them, resulting in loss of access to the information and increased training costs for the persons’ replacement. DON’T try to use Facebook as a company intranet.

ROI 269
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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. You’ve got Community , which just raised $40 million.

B2B 306
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Monday Roundup: Blogging for Veterans

Waxing UnLyrical

Quick tip: build a multi-media knowledge base. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. Based in the Washington, D.C.,

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2020 vision: three resolutions marketers are committing to this year

Sprout Social

We asked our Sprout community on Twitter and LinkedIn what they want to tackle in the upcoming year and gathered the resources they need to knock out those resolutions. In an industry known for rapid change, it’s critical for marketers to stay on top of their skill sets and expand their knowledge base.

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How My Creator Startup Made 4-Figures in 5 Months While Working a 9 to 5

Buffer Social

Google Drive’s folder system was too clunky and didn’t have the features I wanted to build my Wiki-like knowledge base, so I chose Notion. and Facebook groups. I started with just some general notes for writers, but it eventually grew into a comprehensive Editorial Guide. Publish job ads on onlinejobs.ph

Startup 61
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11 chatbot marketing examples to boost your bot strategy

Sprout Social

Plum is chatbot-exclusive service rather for Facebook Messenger than a business using a bot. The ability to save and repeat orders makes it a cinch to score your favorite pie without having to leave Facebook. In short, the bot acts as a sort of knowledge base where users can ask questions and troubleshoot common product errors.

Examples 110