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How social media network fragmentation will impact your 2024 strategy

Sprout Social

Retailers go all-in on Instagram and TikTok. View this post on Instagram A post shared by L.L.Bean (@llbean) For example, when L.L.Bean took a break from traditional social channels (like Facebook and Instagram), they were able to build and maintain their community on Strava.

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How The World’s Top Fitness Brands Are Building Social Community To Grow Their Business

Pixlee

Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Community is a competitive advantage because members encourage, motivate, and help one another.

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An Introduction to Vertical Social Networks

Buffer Social

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Strava Strava tackles a significant pain point for athletes – tracking exercise.

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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

But they were interested to discover if they could use the social network to increase purchases via physical retail stores. When they wanted to boost brand awareness among Latinx communities in the US, they ran a series of Spanish-language video ads on the platform. Cerveza Victoria USA is aware of this.

Brands 130
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Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. Another common theme we found among the top activities was the combined element of community involvement and climate action. Find a local route: [link] pic.twitter.com/HKaCogQ9Fc. Get outside for a cause.

Travel 121
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The right place at the right time: How to jump on a newsjacking content opportunity

Sprout Social

A few weeks ago, the electronics retailer made headlines when its shares skyrocketed over the course of 24 hours. With additional insight from our head of investor relations, we were able to understand what readers in the investor community would value in regards to social listening and demonstrate how they could harness social data.

Content 130
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How to use brand safety tools to protect your brand’s reputation

Sprout Social

These features allow you to keep Twitter a safe place for your brand and community. The retailer used TikTok to highlight its partnership with basketball star Candace Parker. You can complete a social listening exercise today to find out if there are any risks you should be aware of. Track branded hashtags and related keywords.