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How we designed a logo system for Sprout Social’s Business Resource Groups

Sprout Social

Throughout the course of history, logos have been used to visually communicate the identity of a group or business. In 2020, we applied this same concept to an important initiative at Sprout, our Business Resource Groups (BRGs), which are employee-led groups for traditionally underrepresented communities to come together at Sprout.

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How to create a culture of recognition on your team 

Sprout Social

From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. Content creator Community manager Digital strategist Data analysist Graphic designer Videographer Writer Photographer Crisis communicator Ad buyer etc.

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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Scheduled Chats for Communities A new feature under testing allows scheduling chat events in communities, fostering organized interactions. Community Fact Checks Requirement Community fact checks on Twitter/X now r equire source inclusion , promoting more transparent information validation.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

Machine learning (ML) NLP is used to train machine learning algorithms to predict entity labels based on features like word embeddings, part-of-speech tags and contextual information. They are used to group and categorize social posts and audience messages based on workflows, business objectives and marketing strategies.

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Improve Your Digital Marketing Tactics With User-Generated Content

Pixlee

Growing a new Digitally-Focused Community. Since starting operations in 2008, Airbnb has focused heavily on its community image , creating a new cultural norm of sharing homes, rooms, and even experiences with traveling guests. Airbnb shows off some luxury experiences through community content. Product Display Page Optimization.

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Five Takeaways from the 2012 State of Community Management Report

Jeff Esposito

One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. Evolution – communities are not built overnight.

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How to Work With the TikTok Algorithm in 2023

Buffer Social

Video information : Details like whether the video was created natively on TikTok, the information in the caption, and any embedded details within the video. You want to be recognizable as part of the TikTok community but also offer something fresh and unique. Doubling down on a niche early on allowed her to grow quickly.

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