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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 123
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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62
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2 Google Demo Day award winners

Socialmedia.biz

Target audience: Startups, entrepreneurs, technologists, innovators, businesses, digital marketers, educators, journalists, Web publishers. I haven’t had time until now to write about Google Demo Day Women’s Edition, which drew hundreds of participants to Google’s Mountain View, Calif., market early in 2017.

Google 60
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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. Twitter communities Join the Twitter Community.

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged.

Strategy 209
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Khoros as a Social Media Management Tool: Our Honest Review

Ignite Social Media

Are you looking for a social media management tool to help you with your online marketing? Community Engagement – Self-service support, education, and collaboration. Social Marketing – Orchestrate social campaigns that drive business results. If so, you may have come across Khoros. Stuck in deciding whether to use Khoros?

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How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19

Buffer Social

Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.