Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. How does one topic perform on social compared to another?

Strategy 122

Strategy Brands UGC Marketing 122

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Sherrilynne Starkie

MARCH 14, 2018

If the brief is PR, the goal is awareness, and if it’s marketing the goal is more likely conversions. Then campaigns are easy to test, and to prove the return on investment (ROI). If the brief is PR, the goal is awareness and if it’s marketing the goal is more likely conversions. Be specific when setting goals.

Consultant 268

Consultant Social Media Content Marketing 268

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Pam Moore

MARCH 9, 2020

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Why you must never be afraid to ask for help.

ROI 78

ROI Strategy How To Marketing 78

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Word of mouth , including podcast mentions, in-person conversations, or you and your bestie on the phone. The results, first published on SparkToro, are pretty surprising. May the Force first-party data be with you.

HootSuite 120

HootSuite URL Analytics Forums 120

Buzz Marketing for Technology

MAY 28, 2014

Disconnected and unable to adequately track and optimize media spend, marketing organizations struggle with lead velocity, mixed data quality and a lack of ability to attribute results back to the source or measure ROI.

Syndication 254

Syndication Marketing ROI System 254

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

JULY 17, 2020

Creating a community. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers. Increasing conversions. Create a community. Increase conversions. Community management. Impressions.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

MARCH 20, 2023

How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI. Once you’ve published a variety of short-form videos, look at your data.

Buy 117

Buy Video How To Template 117

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

Webbiquity SMM

MAY 25, 2021

Here’s the rest of that conversation. Now you’ve got “social media 2.0,” which tends to be more community-oriented. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. We can quantify the ROI.

B2B 306

B2B Influencer Platform SMS 306

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Or conversely, to keep their names out of the news. Owned Media is self-published content.

Marketing 199

Marketing Syndication Adwords Social Media 199

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. With some plans, you’ll also have to pay extra to publish on your social media networks. 1 Social Media Tool Create.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Pam Moore

SEPTEMBER 18, 2017

You publish yet another epic piece of content. It is not driving ROI. Could it be that you are not creating or publishing content designed to convert? Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Another day of amazing content creation. Time: 2pm et .

Content 162

Content Training How To ROI 162

Pam Moore

NOVEMBER 19, 2018

How often should you publish content related to industry trends and hot news? Should your content be more focused on your own business or the needs of your audience, dream customers and broader community? Should you focus more on your competition or the needs of your audience?

ROI 60

ROI Content Training Statistics 60

Pam Moore

NOVEMBER 19, 2018

How often should you publish content related to industry trends and hot news? Should your content be more focused on your own business or the needs of your audience, dream customers and broader community? Should you focus more on your competition or the needs of your audience?

ROI 60

ROI Content Training Template 60

Oktopost

JULY 18, 2023

It takes into account not just direct mentions, but any posts, tweets, or comments that could prove relevant to your industry, and worth responding to in your own social posting or community management strategies. Don’t produce and publish content to your socials until you form a strategy. The same goes for good content creation.

B2B 62

B2B ROI Social Media Sample 62

Pam Moore

AUGUST 2, 2020

A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? A little research and planning can go a long way to help ensure you maximize every minute and dollar you spend on the content you create, publish and promote. Understanding what conversation you want to OWN.

eBook 78

eBook Questions Strategy Template 78

Sprout Social

JANUARY 18, 2017

Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. For instance, your day to day organic social publishing strategy. In these cases, having a built in URL tracking system within your social media publishing tool can be helpful.

ROI 40

ROI URL Analysis Campaign 40

Mindjumpers

SEPTEMBER 17, 2012

Another interesting fact is that over 65% of respondents indicate that in addition to social platforms such as Facebook and Twitter, they are using community plat­forms. An additional 17% plan to monitor for industry conversation by year’s end. The biggest challenge for brands for the second half of 2012 remains Measuring ROI.

Survey 225

Survey Report Social Media ROI 225

Sherrilynne Starkie

MARCH 8, 2015

Where does content fit into the online discussions and communities that are key to success? Once we have a handle on this, we can understand better which content resonates most and can foster social conversations around it to expand the digital footprint. A version of this article was originally published on Thornleyfallis.com.

Twitter 150

Twitter Metrics ROI Social Networking 150

Webbiquity SMM

JANUARY 24, 2019

In addition, a significant portion of social media marketing is engaging with your community. In addition to the content itself, each platform has its own unique features that help maximize ROI. Your schedule will be influenced by the platform you choose and the content you publish. All of this requires constant human input.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

agora pulse

JUNE 13, 2020

If your resources are limited, focus your time targeting the people who will help you garner the greatest ROI for your campaigns. Tweets, mentions, retweets, and favorites are all included, in addition to top publishing and engagement stats. Keyhole’s dashboards are easy to read and share, too.

Analytics 204

Analytics Tools Twitter Hashtag 204

Oktopost

JUNE 15, 2023

True, every post has the potential to be worth its weight in interactions and conversions, but instead of ‘shouting into the void’ and hoping the void sends plenty of enthusiastic customers your way, treating social media like the dynamic market research tool it is, makes for a far better strategy.

B2B 62

B2B Sentiment Analysis Influencer 62

Keyhole.co

MARCH 28, 2023

The influencers have a stronghold on the audience as they might be an expert in the niche and publish entertaining pieces of content. Influencers help grow your eCommerce business as they have built a community that trusts them. Here are a few strategies that can help you achieve higher conversions and scale your eCommerce store.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it. First, you need to define “social media ROI.”

ROI 246

ROI Social Media UGC Discount 246

yMarketingMatters

JANUARY 10, 2014

Social media literally is the means by which your business can relate to, exist in and influence human communities. 92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. This will really help you keep focused, be successful and get results.

Social Media 277

Social Media Tips Marketing Mobile 277

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. In fact, I would guess far less than half will.

ROI 169

ROI Postrank Tourism Blogroll 169

Pam Moore

OCTOBER 8, 2020

If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! An audience first approach to marketing exponentially increases the ROI on ALL of your marketing. Your audience is first in everything you create, publish and execution. Successful marketing equals targeted marketing!

Template 78

Template Templates How To Training 78

Sprout Social

MARCH 21, 2019

Analyzing all these aspects of your Twitter performance is essential to measure your social ROI , so you know you’re not just wasting your time on tweets that don’t deliver. This tool is an excellent addition to your social media marketing toolset if you’re using a free publishing service that doesn’t offer much in terms of analytics.

Analytics 104

Analytics Twitter Tools Strategy 104

Mindjumpers

OCTOBER 11, 2010

The truth is, good PR’s already have the foundations to deal with online communities and media – it’s just about tailoring those skills in the right way: - Blogger relations – make it part of your wider media relations plan. Value in Engagement, Content And Social Media Marketing: Respect And ROI.

Skills 215

Skills Social Media Blogger Embedding 215

Firebelly

SEPTEMBER 28, 2015

When: Mondays at 3pm EST. Sample topic: How To Build A Community Using Instagram. What: In-depth discussion on social business, marketing, media, leadership, ROI, and relationships. What: This chat is sponsored by Buffer, a social media publishing tool, and focuses on various predetermined social media marketing topics.

Social Media 100

Social Media Sample Samples Twitter 100

SocMed Sean

APRIL 28, 2017

These social media ostriches are still looking for the business justification that shows them there can be a strong ROI from engaging in social media. Spending time listening to social conversations about your products and those offered by your competitors might help you advance your current offerings.

Social Media 210

Social Media Advertising Issues Products 210

Razor Social

FEBRUARY 19, 2018

Publishers started to see dramatic drops in organic reach and engagements, especially on Facebook. They are all becoming paid marketing platforms, meaning no more free rides for publishers and brands on social media! Assigning value to conversation. But then social media channels got nosier and it became harder to get traffic.

Social Media 105

Social Media Real Estate Authentication Campaign 105