Sprout Social

DECEMBER 5, 2023

Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations? We asked social professionals outside of the majority demographic to weigh in, and got their take on what’s amiss in the industry and how we can chart a more inclusive path forward.

Social Media 123

Social Media Survey Education Team 123

Webbiquity SMM

JANUARY 23, 2024

This list should also include industry-specific keywords. Some key conversations may even slip through the cracks. Understanding your customer’s feelings requires a deep dive into the intent behind their social media conversations. A study by Bain & Co. Track customer sentiment. Identify customer pain points.

Sentiment 142

Sentiment How To Analysis Trends 142

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. Social listening plays a vital role in this area.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Buffer Social

JULY 18, 2023

Conduct in-depth research : Find industry trends, news, and topics that interest your target audience. Interact genuinely with your audience : Respond to comments and take time to have meaningful conversations. Support and collaborate with others: Engage with influencers, thought leaders, and other businesses in your industry.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Keep reading to uncover the four key steps Ugly has taken to build an industry-disrupting, global business in under five years…. Build a unique brand.

Industry 74

Industry Meme Survey Authentication 74

Waxing UnLyrical

OCTOBER 26, 2016

It’s simple – call a few people and have some in-depth, one-on-one conversations. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community. and dig deeper.

Conversation 100

Conversation Project Metrics Survey 100

The Realtime Report

NOVEMBER 21, 2023

David Lee, founder of The Identity Jedi, explains how the industry can improve representation and the benefits that will bring. Studies have found 2.3 Offering leadership training on bias that includes open and intentional conversations with company leaders about bias can also be beneficial. African Americans make up only 9.2%

Organization 91

Organization Industry Engineering Reputation 91

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is social media market research?

Research 123

Research Social Media HootSuite Marketing 123

Waxing UnLyrical

MAY 13, 2019

If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. List at #5 below.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

SocialFish

FEBRUARY 28, 2011

This post kicks off a series of executive interviews we’re doing about the concepts in our book, Open Community. Susan is someone we greatly admire, and we were thrilled to get the chance to bring you some of her thoughts on Open Community. Open community empowers a much larger group of people. Innovation and creativity.

Communities 170

Communities Collaboration Diagrams Authentication 170

Sprout Social

MARCH 13, 2017

There have been several studies conducted on the topic that show people are more likely to conform to the group decision. One study found that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them. Try to get positive reviews on all the major sites for your industry.

Conversation 111

Conversation How To Review Influencer 111

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

B2B 62

B2B Strategy Marketing Case Study 62

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? And we’re here to say that we couldn’t be more proud of you.

Social Media 121

Social Media Tips HootSuite Marketing 121

Buffer Social

DECEMBER 14, 2023

Share news related to your industry Keeping your audience informed about the latest industry news not only positions you as a knowledgeable source but also provides value to your followers.  It creates a sense of community and shows that the company values its employees.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Sprout Social

OCTOBER 11, 2022

Share educational resources that will inform, engage and spark conversation. Focus on relevant topics that will help your community approach common industry challenges. Case studies. Ask your team members to take people behind-the-scenes of industry events, development trainings or volunteer opportunities.

Strategy 132

Strategy Content Curation Press Release 132

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. 2 Growth of private communities and tight-knit tribes.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

Types 145

Types Social Media Microblogging Overview 145

Convince & Convert

OCTOBER 30, 2017

As a result, many organizations are turning to social listening tools to make sense of the online conversation. In March of this year, Clutch released a study analyzing how medium and large businesses use social listening tools. Industry terms and trends: 61%. Industry terms and trends: 61%. Competition: 77%. Competitive.

Brands 194

Brands Sentiment Influencer Survey 194

Sprout Social

JUNE 13, 2023

There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. They currently have 55 users across various teams including product marketing, corporate communications, product communications and community. in savings over three years.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

agora pulse

OCTOBER 7, 2020

Industry news. No matter what you have to say, keep interactions conversational. To curate content, browse the profiles of your partners, influencers in your industry , or other figures that resonate with your target audience. Studies have shown that tweets with between 71 and 100 characters perform better than longer tweets.

Social Media Management 150

Social Media Management Social Media Twitter Hashtag 150

The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 Conversations (themarketingblog.wordpress.com) [.] Conversations (themarketingblog.wordpress.com) [.] 00 am Enterprise 2.0

Conversation 155

Conversation Web 2.0 Startup Flickr 155

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. People drive our community, not products. ” – Nicholas. Discovering Buffer through a personal touch.

Communities 95

Communities Company Social Media Case Study 95

Pixlee

AUGUST 2, 2021

The best brand podcasts aren’t simply descriptions of your industry or what products you have to offer; they follow industry-related topics episodically to educate and entertain listeners. Podcasts Help Build Community. Podcasts are ripe ground to build up a community. Community can go beyond growing subscribers, as well.

Brands 98

Brands UGC Authentication Influencer 98

Hootsuite

MAY 8, 2023

Finally, insurance brands also have to comply with industry-specific regulations that define what can and can’t be said on social media (and across other digital marketing channels). Conversely, a helpful reply that makes your customer’s life easier can earn ongoing loyalty at renewal time. We can help you with this over here, Laura.

Insurance 88

Insurance Social Media Policies HootSuite 88

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Word of mouth , including podcast mentions, in-person conversations, or you and your bestie on the phone. Plus, social listening mines the web for conversations you wouldn’t otherwise know about. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Buffer Social

JULY 5, 2023

I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. LinkedIn Best for: Finding arguments, case studies, and questions related to a specific topic. Google Alerts Best for: Finding the latest reports, trends, or industry news. Let’s dive in.

Research 77

Research Google Newsletter Curation 77

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

The Realtime Report

APRIL 24, 2024

Share relevant content, create exclusive communities, offer valuable resources, and show your support for their endeavors. Industry/role (to tailor messaging and offers) The more targeted your outreach, the more personal and high-impact it will feel. Appointments/conversions booked (cha-ching!)

Eventful 91

Eventful Survey Loyalty Authentication 91

Dave Fleet

FEBRUARY 2, 2011

Network professionally – Follow and get to know other people working in your industry. Grow professionally – Identify the leaders in your industry. Stay on top of news – Follow news-related accounts, both traditional and non-traditional – to stay up-to-date with news in your area and your industry.

Twitter 419

Twitter How To Reputation Curation 419

Hootsuite

OCTOBER 21, 2021

Hashtags can be a good way to build an online community. So, yes, it can be helpful to wedge yourself into a trending conversation, but a good rule of thumb is to balance out high-use hashtags (#FYP) with more niche ones (#tiktokwitches), so you’re hitting a nice blend of broad and specific audiences. Lock her up.

Hashtag 145

Hashtag Trends Analysis Study 145

Buffer Social

OCTOBER 2, 2023

Get the need-to-know highlights from the social media industry that happened the week of September 25-28. This feature could add a fun, interactive element to your conversations with followers or team members. Here's a breakdown of the key updates and what they mean for you. You can now allow others to use your Reel as a template.

News 80

News Report Social Media Instagram 80

Ignite Social Media

DECEMBER 6, 2018

Receiving this honorable social media award is a great way to showcase a brand’s social campaign as the best in the industry. To see how we have helped other clients check out our case studies in various industries today. For Good.”

Retail 125

Retail Fashion Social Media Real Estate 125

Social Media Strategies Summit

DECEMBER 7, 2023

Based on the average cost of public education tuition and the headline figure of up to 400,000 fewer students, Dr. Phillips says the impact on the higher education industry will be $4.2 And they may have experiences where they haven’t felt welcomed or felt part of a community.” First, we need to consider cultural factors.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry.

Analysis 94

Analysis Report Examples Tools 94