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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

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Conversational marketing: What it means for your social media strategy

Sprout Social

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. Relying on one-way communication channels like lead capture forms won’t cut it. What is conversational marketing?

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. We tried to reframe the conversation around beauty, offering our platform to the people using our products to tell their stories, rather than having it come from the brand.

Strategy 115
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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

Conversely, TikTok continued to enjoy rapid growth and is expected to hit 955 million users by 2025. 3% favor attending an in-person pitch or webinar. 3% want a demo or sales call. Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. 194 million in 2020).

Trends 297
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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. The nature of SaaS means that you must always keep your customers engaged and interested in your product through educational content or community-management initiatives.

B2B 62
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4 social advocacy examples that prove authenticity pays off

Sprout Social

To get the rest of #TeamVizient up to speed and ready to post, Solis and her team put together an advocacy resource hub, complete with product demos, instructional videos and on-demand webinars. It even helped earn them the 2021 PR News Digital + Social Award for Best Use of LinkedIn (Community Engagement).

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15 YouTube Video Ideas to Inspire Your Brand’s Channel

Sprout Social

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Webinar presentation. Webinar presentation. Meet the team.

YouTube 123