Sherrilynne Starkie

OCTOBER 15, 2018

LinkedIn is introducing more social features and is becoming more content friendly. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website. A balanced communications strategy is going to maximize the return on investment. This is changing.

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Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

NOVEMBER 5, 2018

It covers fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. ” (Natalie Riso, Content Marketing Strategist, Studio71, and two-time LinkedIn Top Voice). “Youth culture is always moving, changing and evolving. .

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Case Study Microsoft Authentication Study 170

Sherrilynne Starkie

MAY 17, 2019

Content featured on this account will be 100 per cent community-trends driven and is supposed to be as a real-time indicator of what’s new and cool. Instagram launched a new @shop account to curate shoppable posts earlier this week.

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Instagram Curation Price Trends 150

Sherrilynne Starkie

APRIL 5, 2018

It meant no promoted content, a limited use of stories and no analytics. The combined solution included influencer outreach and content curation. The analytics revealed that Facebook wasn’t referring any traffic to the website and so no online lead generation from a highly-engaged community.

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Social Media Consultant Resources Curation 329

Sherrilynne Starkie

FEBRUARY 14, 2019

. “Canadian Living has built that trust through authenticity, ingenuity, dedication to quality content and backing up what we say with what we do.” They know the same quality goes into all of our content, whether it’s fashion and beauty, travel, relationships, health and fitness or home and garden.”

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Badge Fashion Travel Survey 150

Sherrilynne Starkie

FEBRUARY 23, 2013

This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence. The Technorati study shows that when it comes to community size, 54 per cent of consumers agree that the smaller the community the greater the influence.

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Blogger Brands Technorati comScore 389

Sherrilynne Starkie

JANUARY 22, 2019

These include new job alerts, an alumni tool, community hashtags and company insights. For example, a publisher can see who is reading and engaging with the content it posts along with which content performs the best. LinkedIn is a crucial platform for businesses. — SS. 3 Links are still crucial for ranking in Google.

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Social Networking News Aggregator Journal 150

Sherrilynne Starkie

APRIL 3, 2019

. “On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts,” the company said in a notice in late January. Google+ sign-in will stop working for other services, but users will be able to sign into them using a Google account.

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LinkedIn B2B Google Newsletter 210

Sherrilynne Starkie

JULY 19, 2013

The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. Start by taking a good look the Twitter community. Understand the mix of followers in terms of the sizes of their own communities. How many hundreds of times or less than that?

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Twitter How To Social Networking Activities 320

Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. This drop can be seen across all content formats. Use these learnings to inform content and tactical plans. The means nearly 20,000 more posts daily.

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Brands Facebook Study Mobile 150

Sherrilynne Starkie

FEBRUARY 20, 2012

Its tagline is “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community. Social Media Informer is now featuring content from sherrilynnestarkie.com. Regular readers of this blog may notice a new widget featured in the right margin.

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Social Media Alltop RSS Widget 279

Sherrilynne Starkie

AUGUST 22, 2018

US-based users can just say “Hey Google, tell me something good” to receive a brief news summary about people who are solving problems for our communities and our world. Facebook removes content from Russia and Iran. Instagram is testing recommended posts in Feed, a new way for users to see content they may like.

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News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

MARCH 14, 2015

Will access to premium or special content become limited to members of private groups? Featured Headline Social Media Twitter Online Communities' The privacy shift comes as Twitter seeks to bolster user growth and compete with instant messaging platforms such as WeChat, WhatsApp and SnapChat. But at what cost?

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Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

AUGUST 20, 2012

The original idea behind them was to let family or other intimate groups of individuals share very private content without exposing it to their larger Facebook friend communities. The function is easy to use and is a great way to improve communication among group members and still keep important or sensitive information private.

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Groups Groups Sports Notification 337

Sherrilynne Starkie

MARCH 8, 2015

For those of us in the communications profession, reach, or the number of people who could have seen content, is often a key measurement metric. So if someone tweets, retweets, favourites or replies to specific content, all his or her own Twitter followers are part of its overall reach.

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Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

JUNE 29, 2013

I liked that it had the ability to search through feeds to find specific content. I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. I did, at one time, make use of an RSS reader called BlogBridge. Image via CrunchBase.

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Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

FEBRUARY 13, 2012

It’s one central spot to find and interact with all of the company’s social sites including its blogs – RedBoard and RedBoard Biz – Twitter, Facebook, YouTube and community forums. Content curation on the rise. Could this the start of a new trend in corporate social dashboards?

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Wireless Klout Module Directory 292

Sherrilynne Starkie

MAY 11, 2013

We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries. Content marketing is king. Following our one-week intensive campaign, almost two-thirds of the apartments had been rented. This article was originally published on Thornley Fallis.

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Travel Mobile Newsletter Project 295

Sherrilynne Starkie

NOVEMBER 4, 2012

The new law provides a safe harbour to those who create and also those who host that content, for example.”. Hundreds of Facebook groups started cropping up indicating the issue was finding space in local communities. People will increasingly seek to influence policy, companies and communities. Using social media for research.

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Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. How To Choose?

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Industry Social Media Training HootSuite 170

Sherrilynne Starkie

FEBRUARY 28, 2015

Stories draw people together, create community and build consensus, trust and loyalty. Related posts: Writing tricks for content marketers. It’s true that storytelling has been a crucial part of human life since man lived in caves.A And that’s why storytelling is so important in business. Sometimes it’s a sale, but not usually.

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How To Loyalty Wikipedia Energy 150

Sherrilynne Starkie

MARCH 21, 2018

No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. And engagement drives content up those algorithms that serve up hot, relevant stories.

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Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

MARCH 8, 2014

Do you use the ‘throw it against the wall and see what sticks’ strategy in planning content? While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. Bar graph (Photo credit: Wikipedia).

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Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

APRIL 20, 2012

Content marketing is king. Here’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive. Related posts: Managing personal relationships online. Email marketing goes social. Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE.

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Twitter Social Networking Newsletter Instagram 326

Sherrilynne Starkie

MAY 19, 2012

wp-content/uploads/2010/11/facebook2.png. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Top Hipper Alternatives To Facebook – Hottest New Mobile social networks. Facebook and the Limits of the Network Effect.

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Facebook Social Networking Newsletter Mobile 287

Sherrilynne Starkie

JUNE 9, 2013

A couple said they use these statistics to inform their content creation. So the subject matter, formats and style of the most popular content is given a stronger focus in the future and those of the less popular content is dropped. Social Media Analysitcs (Photo credit: cambodia4kidsorg). This is smart thinking.

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Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

JANUARY 8, 2018

Articles, website content, social media updates, email campaigns. Design Images are key in creating engaging content. Infographics are liked 3x more than any other content formats. Video Production Social networks are increasingly optimised for video content. Community Management. Skills Why How. Research Skills.

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Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

JULY 4, 2018

The series covers best practices on leveraging Google's suite of products, rounds up highlights from the larger measurement community, and reviews recent product updates. It's a must-watch for content marketers. Google Analytics has introduced a new video series on YouTube: Measure Matters. Jul 04, 2018.

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Analytics Instagram Analysis Library 170

Sherrilynne Starkie

APRIL 26, 2015

It is extremely efficient as a content channel. I use it to communicate with reporters and other news professionals too; it’s often their preferred social network. Managing a community of thousands can be a bit overwhelming but Twitter Lists really help. Twitter is central to most of the client work I do.

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Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

JANUARY 13, 2020

Now is the time to start a content calendar and keep it going. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. It even gives you a plan using social media to promote your own stories or curated even curated content. Content Creators.

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Organization Content Curation Case Study 221

Sherrilynne Starkie

JANUARY 11, 2014

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. In addition, an editorial calendar will improve productivity for the whole content team.

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Content Marketing Curation Template 319

Sherrilynne Starkie

AUGUST 1, 2018

Brands who have invested in creating great video content will benefit from Facebook’s Watch Party for groups. Snapchat’s new pilot program ‘Snapchat Storytellers’ is partnering businesses with its best content makers. I don’t have it yet, but I look forward to using it.

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Social Media Marketing LinkedIn Instagram 42

Sherrilynne Starkie

MARCH 21, 2012

Wikipedia provides a wealth of information with over 26 billion pages of content. Related posts: Content marketing is king. Wikipedia has grown to be the number one source for students. In fact, many students will stop research and change topics if it’s not on Wikipedia. Via: Open-Site.org. Top Twitter trends for 2011.

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Wikipedia Open Source Newsletter Research 302

Sherrilynne Starkie

FEBRUARY 20, 2018

Social media is great for brand recognition, community engagement and public relations. He or she will have the knowledge and talent to weave keywords into content in a way that both bots and people will understand. Social media consultants are expert in creating content that is designed for search marketing. Copywriting.

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Consultant Social Media Marketing Skills 220